H&M Burns His Clothes? The Truth Behind Fashion Is Shocking.

Women always have less clothes in their closets.

For many women, changing clothes all the year round is not only for the sake of image, but also for changing their mood. Even if the wardrobe clothes are like a mountain, they can not restrain their desire to buy and buy.

Fast fading fashion brands have cut people's mentality of innovation and change.

The price of a very common civilian can get a large sum of money, even if the quality is a little bit different, what is the matter? Anyway, the next season will be eliminated.

The stimulation of new style is always in flux.

H&M, ZARA, GAP... These fast fashion brands have many styles, fast updates, and frequent discounts, so they are very popular with foreign and domestic girls. 　　

Knowing that people are happy and old, their old clothes recycling plan is more humane. For example, the H&M brand has launched a donation of a bag of old clothes to get 2 single product 15% off coupons. 　　

Women no longer need to worry about the clothes left in their homes.

How much of these clothes have been recovered?

Recently, H&M released a report showing that the 2017 year old group recovered 17771 tons of textiles through the old clothes recycling scheme. More than 482 tons of textiles were recovered in the Chinese market to achieve recycling and recycling.

The report states that H&M will use 100% recycled or other sustainable sources before 2030. Material Science Before 2040, the entire value chain will have a positive impact on the climate.

It looks like a positive energy enterprise with environmental awareness and responsibility.

01

Is stock actually burned?

Frequent new and frequent discounts are routines for all brand consumers. So no one applauded the new product. Everyone wanted to wait for a discount. 　　

But such a wait for the brand, will lead to a large backlog of inventory. The old goods were not sold, and the new ones came again.

You worry that your house is not enough to wear clothes, and so does H&M. Their inventory is growing so much that they are forced to think of a way to clear their stock.

Simply burn the fire, but it can not be publicized. After all, it is a conscience enterprise that has always been relying on environmental protection.

But there was no room for fire. A Danish television reporter secretly filmed all this. Reporters photographed a batch of tail cargo being boxed into a Danish KARA/NOVEREN waste disposal company.

The media showed that the smoke coming from the big chimney was the scene when the clothes were burned. 　　

When a reporter asked why he was burning clothes, H&M said it was just a batch of orders which were moldy or inconsistent with safety and quality standards.

But the reporters found that the goods that had been burned were clearly qualified clothing.

In order to verify, the reporter also took 4 of the clothes. Jeans Went to H&M to buy pants with safety and quality problems, and sent them to the test together. As a result, these 4 pairs of trousers are completely qualified and without mould.

CEO, a non-profit making environmental group that aims to reduce waste of fashion, said Redress,

"To produce a pair of jeans requires 3.625 liters of water, 400 Mega of energy and 3 kilograms of chemicals. Now, burning these jeans to gray will not become a cynicism for global sustainable development?

When burning clothes, a large amount of toxic gases from dyes and other materials will directly pollute the atmosphere. It not only pollutes water, but also causes air pollution.

Is environmental protection not the brand that H&M has always been talking about? Does it mean that all the recycling programs are just for consumption?

If so, is your conscience not painful?

02

The cruelty behind fashion

In pursuit of speed and cost reduction, these fast fashion brands have moved their production lines to Southeast Asian countries with low human cost. 　　

There is a documentary "real cost", which is about bright and beautiful. fashion Behind the world, the third world countries are the stories of the fashionable laborers who are exploited and enslaved.

In the clothing factory in Dhaka, Bangladesh, 70% of the workers are women. They work hard every day, and are often beaten and harassed by their bosses.

The ads are dressed in a cool, free and comfortable life, and the workers behind them are busy for only two dollars a day.

You are attracted by the latest costumes on T. But we do not know that in order to pursue fast fashion, the brand has forced local farmers to abandon natural planting methods, and large-scale use of fertilizers and pesticides to grow cotton. The soil is seriously polluted. Farmers are sick, a lot of people die of cancer.

Buying and buying continuously, the chopped hand did not chop, but only the sweat and sweat of countless exploited workers and wore on the body everywhere.

Showing off consumption and making a show of strength are unconsciously invincible. 　　

03

Is it useful to recycle old clothes?

In fact, the British fashion media "Fashion Business Review" has reported that clothing and textile industry is second only to the most polluting industries in the petroleum industry.

Will be Raw material The production process of various garments, including dyeing, washing and decoration, requires up to 8000 different chemicals.

Each production of 1000 grams of cotton cloth can be made into a T-shirt and a pair of jeans - more than 20 thousand liters of water.

From spraying insecticides in cotton fields to washing liquid used for soaking jeans, the average production of 23 kg of greenhouse gases is 1 kilos of denim per production.

People's mentality coincides with the pursuit of brands. Brand has repeatedly accelerated production speed to meet people's expectations.

It takes only 25 days to get a Zara coat from the first draft to the factory and then to the retailer. H&M delivery period is short to about three weeks. UNIQLO is only 13 days from design to shipment.

Irrational consumption inevitably leads to excessive waste. Of course, the brand side knows that consumers will have a sober day, so they must first take the initiative to make a strong effort to take environmental protection.

Is the so-called old clothes recycling really green?

Although environmental recycling can help reduce pollution, the level of recycling is determined by the quality of waste. A better quality can be sold to second-hand stores, donated to people in poor areas, or upgraded to make new fabrics.

Up to 20% of H&M recycled cotton products can be made into new jeans, because fibers are chopped in the process.

Those poor clothes can only be downgraded or even thrown into the dump.

So, have you ever thought of the burden of "thinking that the price is cheap is not a pity"?

The author wrote: "Over dressed:The Shockingly High Price of Cheap Fashion": "excessive attire: cheap fashion."

The charity that accepts the old clothes is now turned into a garbage dump, and there is no way to look at the clothes with good quality and bad quality.

The problem now becomes that these old clothes will be difficult to throw or not to throw.

So the plan to recycle old clothes sounds very much like that, but this is just a self insurance strategy for fast fashion brands: let consumers feel that they are working hard for environmental protection, but in fact, they can not solve the essential problem at all.

Reduce, reuse, recycle is the slogan of the national environmental protection agency of the United States. The concept of "recycling" is actually the last step. The first priority should be to reduce unnecessary consumption.