Global Electricity Supplier Business Performance Strong Adidas April Layout Electricity Supplier Sales In China Rose 26%

In April of this year, Adidas announced an online expansion plan, the first quarter business income increased by 27%, the layout effect began to appear.

After sales rose 29% in the 2017 fiscal year, Adidas is in China.

Maintain strong performance.

In May 3rd, the first quarter financial results released by German brands showed that excluding the exchange rate factor, sales in Greater China increased by 26% over the first quarter of fiscal year 2018.

The Asia Pacific market has achieved 15% sales growth, and gross margin has increased by 0.2 percentage points to 56%.

In the first quarter of 2018, the Asia Pacific market released its financial report for the first time under the new market structure.

Adidas launched a new Asia Pacific market plan early this year to integrate Greater China, Japan, South Korea and Southeast Asia / Pacific into a unified Asia Pacific market.

At the same time, Shanghai as the Asia Pacific market headquarters, Gao Jia Li promoted to the Asia Pacific region as managing director.

In this regard, Gao Jia Li said, "in January this year, the company announced the integration of the Asia Pacific market, Greater China as part of the Asia Pacific market, successfully recorded a 26% sales growth in the first quarter, opening up the 2018 fiscal year with beautiful performance, and I am very glad to continue the strong growth momentum in the first quarter of 2018."

Judging from the global situation, excluding the exchange rate factor, Adidas's overall sales grew by 10% over the same period last year.

Among them, Adidas brand increased by 11%, mainly due to running, football, training category and Adidas sports classic series all gained two digit growth.

But Reebok brand sales fell by 3%, due to sales decline in training series and running series.

In terms of channels, the electricity business has once again become the fastest growing channel, with revenue rising by 27% over the same period.

It is worth noting that in April of this year, Adidas CEO Caspar Rosd said that Adidas would increase its investment by 900 million euros in 2018, mainly for the pformation of digital business, and further shift the channel to the online field.

Adidas's goal is to increase sales of electricity suppliers more than doubled in 2020 to 4 billion euros.

In fiscal year 2017, the company's online sales increased by 57% over the same period last year, reaching 1 billion 600 million euros.

At present, from the first quarter growth rate, Adidas's electricity supplier performance is satisfactory.

On the regional level, sales growth in the North American market and the Asia Pacific market is strong.

Excluding exchange rate factors, sales in North America increased by 21% and Asia Pacific sales increased by 15%, which benefited mainly from the growth rate of 26% in the Greater China region.

Latin America achieved 10% growth, Western European market sales increased by 5%, and emerging market and Russian / CIS regional sales fell by 5% and 16% respectively.

"High quality sales growth is mainly due to our

Key areas, namely, North America, Greater China, and the promotion of e-commerce, "said Adidas CEO Caspar Rosd.

The report shows that the advantage of pricing and product mix offset the negative impact of the decline in the exchange rate, and the gross margin of the company increased by 1.5 percentage points to 51.1%.

In the same period of 2017, this figure was 49.6%.

In the North American market and Asia Pacific

Driven by two digit sales growth, Adidas expects global sales revenue to grow by about 10% in 2018.

Global gross margin is expected to increase by 0.3 percentage points to 50.7%, slightly higher than 50.4% in 2017.

In March this year, Adidas announced its 2017 fiscal year results showing that greater China has become the fastest growing brand in the world.

Annual sales growth reached 29%, a record growth rate.

Global market sales grew by 16% to 21 billion 200 million euros, and net income surged 32% to 1 billion 430 million euros.