2017 Revenue Increased 81.35% Year On Year, Continued Brand Strategy Deployment

In April 27th, singer announced the 2017 results announcement.

According to the announcement, the annual revenue of the company was 2 billion 53 million yuan, up 81.35% from the same period last year. Net profit was 302 million yuan, an increase of 52.72% over the same period last year. The net profit of non profit deduction was 302 million yuan, an increase of 61.86% over the same period last year.

It is understood that geerth currently has five fashion brands, including ELLASSAY, LAUREL, Ed Hardy, IRO and VIVIENNE TAM, covering different market segments, and can produce synergies in channels, brand promotion resources, and supply chain system construction.

According to the announcement, ELLASSY, LAUREL, EdHardy and other brands have maintained rapid growth.

Among them, the main brand ELLASSAY achieved operating income of 962 million yuan, an increase of 20.76% over the same period last year; LAUREL achieved operating income of 97 million 743 thousand and 700 yuan, a significant increase of 230.46% compared to the same period last year; EdHardy achieved 436 million yuan, an increase of 79.15% over the same period last year.

At the same time, the French luxury luxury designer brand IRO reported that the operating income was 395 million yuan in the reporting period.

It is reported that ELLASSAY has three product lines: formal dress series ELLASSAY, leisure series ELLASSAY WEEKEND and high-end garment series ELLASSAY FIRST.

During the reporting period, the total number of shops was 322. The sales volume of all stores nationwide increased by 23% over the same period last year. Sales of single stores in the same store during the same period increased by 22% over the previous year, and the sales of single store outlets increased steadily.

In 2017, LAUREL opened 14 new stores in China, and the total number of shops was 30.

In the future, LAUREL will continue to expand the core business circle of the first and second tier cities, and gradually increase the market share of the brand.

There are 40 new shops and 148 shops in the Ed Hardy series. In the future, the Ed Hardy series brand will continue to expand the core business circle of the major cities, and will be light and luxurious.

Cultural promotion to larger goals

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The IRO brand has 33 terminal stores. During the reporting period, 5 terminal stores were opened in April 2017 in Shanghai port Hui square, Beijing SKP and Nanjing de Chi in mainland China.

According to the report, in 2017, goeris acquired the ownership of VIVIENNE TAM brand in mainland China by acquiring the shares of Vivian Tan 75%.

As of the date of the report, VIVIENNE TAM has opened a terminal store in the central shopping center of Beijing palace and the Holiday Plaza in Yitian, Shenzhen.

In the future, we will speed up the promotion of VIVENNE TAM brand in China, and gradually open terminal stores for operation.

It is worth noting that LAUREL, EdHardy and IRO, together with the three major brands, contributed 45% of total revenue, and are gradually becoming the driving force for their new growth.

On the other hand, with the IRO table, the proportion of foreign business of the company has reached 23.86%.

In this regard, he said that the company's new strategic goal is to become an internationally competitive senior.

Brand group, around this goal, Future Ltd will establish a collectivization mode of multi brand operation and put forward the best survival principle.

Aiming at becoming an internationally competitive high fashion brand group, it aims to achieve the goal of multi brand collaborative development by designing and developing experience, brand management experience, channel resources and operation experience.