2017 China's Retail Listed Companies Top 100 List Of Revenue, 35 Apparel Sales Accounted For 1.43 Percentage Points Decline
According to incomplete statistics, in 2017, 125 Retail Listed Companies in China's 7 retail formats achieved a total revenue of 2 trillion and 23 billion 10 million yuan and a net profit of 132 billion 81 million yuan (Note: not included in Watsons China's net profit).
The 125 companies include 56 general merchandise shopping centers, 15 supermarket chains, 35 shoe and clothing enterprises, 5 home appliance retailers, 5 cosmetics chain, 6 electric business, and 3 snack foods.

Note:
1, the chart is incomplete statistics, the list is ranked according to the enterprise revenue, and the data source is the listed company's earnings report.
2, the monetary unit is RMB, and the US dollar and Hong Kong dollar are converted into RMB according to the exchange rate.
3. The stock price is listed in the US stock market. The net profit is calculated according to the non US general accounting standards (Non-GAAP).
4, Alibaba's electricity supplier income mode is platform business rent and advertising revenue, so battalion receives lower, net profit is higher.
The top 100 listed companies ranked higher and higher in revenue. In 2017, compared with 2016, the average revenue rose from 16 billion 674 million yuan to 19 billion 900 million yuan, and the 100 threshold also rose from 1 billion 368 million yuan to 2 billion 53 million yuan; the revenue growth rate was 19.72%; the net profit mean increased from 974 million yuan to 1 billion 306 million yuan; the net profit increased by 34%.
In general, The above performance does not account for a significant increase in the average level of the whole industry, mainly due to the rapid development and performance improvement of large companies such as Jingdong, Alibaba and suning.com. 。 Whether we can improve the overall level of China's retailing industry through technology empowerment, platform empowerment and huge enterprise empowerment, have a long way to go, so that China's retail industry can develop from "Le Le Le" to "Lv Le Le". There are still lots of pits to fill, and there are still high peaks to be climbed. What a long long road!
First, the declining performance of listed companies gradually narrowed.
From 2015 to 2017, the decline of the retail revenue of listed companies, the decline of net profit, the double fall of revenue and net profit, and the loss side, except for the deficit in 2017 expanded by more than 1 percentage points, and other indicators decreased year by year. The decline in performance was effectively controlled, and the rate of decline narrowed year by year. As shown in Figure 1 below.

Two. Big companies are leading the development of China's retail industry.
In 2017, the average revenue of 125 listed companies was 16 billion 184 million yuan, 15 billion 657 million yuan higher than that of the same period last year, and the average revenue increased by 3.37%. Net profit averaged 1 billion 65 million yuan, up 15.76% from the same period last year. According to this calculation, the net profit margin of 124 listed companies was 6.60% (excluding Watsons China), an increase of 0.72 percentage points over the average net profit margin of 107 listed companies in 2016.
But it is worth noting that Jingdong, Alibaba, suning.com three companies in 2017 revenue and net profit increased by 41.16% and 55.14% respectively. If the three companies were removed, the average revenue was 10 billion 21 million yuan, a decrease of 5.96% compared with 2016. The net profit mean was 328 million yuan, a decrease of 12.34% compared with 2016, and the net profit rate was 3.30%, a 0.20 percentage point lower than that in 2016.
Among them, Alibaba net profit amounted to about 80000000000 yuan, because the income of its e-commerce platform was mainly caused by the platform's collection of business rent and advertising revenue, and its net profit was not comparable with other retailers.
This shows that the overall performance of Listed Companies in 2017 is mainly driven by three business enterprises.
Three, revenue and net profit continue to focus on large companies.
In general, the revenue and net profit of Listed Companies in 2017 continued to focus on large companies.
4 companies with more than 100 billion yuan in revenue: Jingdong, Alibaba, suning.com, Gao Xin retail, total revenue of 902 billion 786 million yuan, net profit 95 billion 220 million yuan, accounting for 44.63% and 72.09% of total revenue and total net profit respectively.
More than 50 billion yuan and 100 billion yuan less than 3 companies: vip.com, Gome retail, Yonghui supermarket, total revenue of 202 billion 941 million yuan, accounting for only 10.03% of the total revenue, net profit of 4 billion 367 million yuan, accounting for only 3.31% of the total net profit.
In 2016, the "750 phenomenon" (7 companies achieved more than 50% of revenue) was rewritten as "650 phenomena" (Jingdong, Alibaba, suning.com, Gao Xin retail, vip.com, Gome retail and other 6 companies achieved 51.76% of revenue).
In 2016, the "570 phenomenon" (70% of the profits achieved by 5 companies) was rewritten as the "370 phenomenon" (Alibaba, Jingdong, suning.com and other 3 companies accounted for 69.98% of net profit). In addition to the 6 companies such as Shanghai Lanzhi house, vip.com, Gao Xin retail, Yonghui supermarket, supply and marketing group, Jinying commercial and so on, 9 profit generating households realized net profit of 106 billion 59 million yuan, accounting for 80.30% of total net profit.
The loss of more than 200 million yuan of 8 companies: Lianhua Supermarket although the loss of 37.11% compared to 2016, but revenue loss of 5.4% yuan, the loss is still up to 283 million yuan; the United States state of the clothing revenue decreased slightly to 305 million yuan; Gome retail sales decreased by 6.60%, the loss increased to 450 million yuan; Ningbo Zhong hundred revenue growth is close to 8%, but the loss increased significantly to 457 million yuan; Huiyin wisdom community was formerly Huiyin household appliances, in the case of a decline in revenue, a loss of 507 million yuan is not normal; people's happiness revenue fell close to the 507 million, a loss of yuan; Daphne international revenue fell close to the continued loss of yuan.
Four. Classification of retail formats
The revenue and net profit of each format are shown in Table 2.

Note: the makeup rate does not include Watsons China's revenue of 21 billion 783 million yuan.
(1) total revenue: e-commerce enterprises dominate. In the 7 retail formats, the proportion of electricity business revenue has gone beyond the total of two formats of department stores and apparel industries. It has become the highest proportion of revenue in listed companies, accounting for 34.45%, up 6.41 percentage points over the same period last year.

The list of the main business enterprises listed on the electricity market is the list of companies whose shares are listed on the stock market. The net profit is calculated according to the non US general accounting standards (Non-GAAP).
Followed by the department store industry, revenue accounted for 23.96%, down 2.86 percentage points over the same period.

Revenue of major listed companies in department stores and shopping centers
The third is the supermarket, accounting for 15.05% of revenue, down 1.18 percentage points over the same period.

A list of major listed companies' revenues
The fourth is home appliance retailing, accounting for 13.94% of revenue, down 0.82 percentage points over the same period.

Revenue list of main retail enterprises of household appliances retail
The fifth is clothing, accounting for 9.41% of revenue, down 1.43 percentage points over the same period. Cosmetics and leisure food companies accounted for a relatively low proportion of revenue, but there was a slight increase.
(2) total net profit: about 70% of e-commerce enterprises. In the 7 retail formats, the electricity business has gained a net profit share of 69.09% in less than 35% of its revenue share, far ahead of other formats. The two formats of department stores and clothing realized a net profit share of about 23% with a 33% revenue share. The supermarket only got 4% of the net profit share by 15% of the revenue share, and the people were eating the food. "God" did not seem to care about the supermarket. The retail sales of household appliances were chicken ribs. About 14% of the revenue share only got about 3% of the net profit share.
(3) net profit margin: the highest electricity supplier category. stay In the 7 retail formats, the net profit margin of electricity business is up to 13.09%, up 0.11 percentage points over the same period.
Followed by the apparel industry, net profit margin of 7.41%, down 2.08 percentage points over the same period.

A list of major listed companies' revenue
Once again, the profit margin was 4%, up 1.57 percentage points over the same period. Department stores, net profit margin was 3.27%, an increase of 0.2 percentage points over the same period. The biggest change was the snack food industry. The net profit margin dropped from 10.25% in 2016 to 3.30%, down 6.95 percentage points.
(4) drugstore format is the only industry that each company achieves double growth in revenue and net profit. Watsons China, Jia Shi Tang, Yi Xin Tang, people's large pharmacy, Yifeng pharmacy five companies in 2017 to achieve revenue of 56 billion 81 million yuan, net profit of 1 billion 372 million yuan, an increase of 24.53% and 25.18%, respectively. But the company's average profit is still at a low level. With the change of population structure, the industry will have broader imagination and more variables.

A list of major listed companies' revenue
(5) the profit level of the snack food industry has dropped dramatically. I think you, Lai Yi, Yanjin shop three companies in 2017 to achieve revenue of 8 billion 459 million yuan, net profit 279 million yuan, revenue rose 41.20% over the same period, but net profit has dropped by 54.56%. The staple food of leisure food will increase the total consumption, but the competition will be more intense.

List of major listed companies on leisure food
Five. Summary and Prospect
In the past three years, China's retail industry has changed dramatically. The industry is in a period of upheaval. The short term report data of individual enterprises is not enough to explain the problem. Some enterprises suffer losses in the short run, or net profits decline, or even decline in revenues. But this may be the painful price of the transition period. Some enterprises, though transforming into a profit in the short run, do not mean nothing to worry about. In the long run, whoever is the first is not important. The important thing is that even if it comes to the last one, it can live well.
(1) China needs a clean list of retail sales. At present, there are many lists of retail industry in China, but there are a series of false statistics problems such as data injection, cross duplication, caliber difference and exchange of concepts. The publicity of these "problem data" is not conducive to the industry to grasp the correct direction of development, and is not conducive to the government to take appropriate regulatory measures. Industry associations, research institutions, universities, media organizations, consulting companies, retail enterprises and government departments should jointly explore the authenticity of retail data.
(2) services will enable the retail industry to achieve third changes. The first change in retail was the transformation from small shops to large ones. Whether they are department stores, supermarkets, chain stores, Direct Selling Company, etc., they are dominated by large companies.
The second change in retail business is the emergence of an electronic business. Leading the transformation of the entire retail industry. But until today, one thing has not changed, retail is still dominated by "selling goods". From 125 retail listed companies, this is basically the case. From the number of Listed Companies in the retail industry, department stores, shopping centers and shoes and clothing enterprises combined more than 7, and supermarkets and snack food chains combined less than 15%. Although the development of drug dressing enterprises is growing steadily, the future development is restricted by the influencing factors at the policy level.
The third change in retailing is that services become an important part of retailing. The service here refers not to commodity related services, nor to store experience services, but to provide all kinds of "life services", mainly for two kinds of people: "young people who don't want to move" and "old people who can't move". The concept of retail will develop from a narrow sense of "commodity trading" to a broad range of activities that provide all terminal services. The structure of China's retail listed companies will also undergo significant changes, including community fresh supermarkets and life services. industry More companies will be on the market.
(3) the role of capital in retailing is somewhat like the "chemotherapy" of cancer patients. Only those who have strong physical and mental strength can survive by "chemotherapy". Therefore, blindly relying on capital and lure retail will eventually be a dead end.
(4) there are many unexpected variables in the development of e-commerce. From the current point of view, the business enterprise is rich and capricious, buying and selling countless, not to neglect many jobs, and dare not regulate. But if we develop into a rich and powerful country, the government will have to intervene. In order to make the market more competitive through competition, the competition will be more fair, so that consumers can enjoy more legitimate rights and interests.
(5) the cultivation of retail brands and the trust of users are more important than anything else. Big data and data are not used to fool customers and sell customers, but to make customers feel more real and better. Data mining should take into account the problem of data rights and interests. Data should not be excavated, and data that should not be upgraded will not be upgraded. Data that should not be publicized should not be publicized, and data that should not be displayed should not be displayed.
With the Internet, it should be open, transparent, fair and impartial. Do not abuse technical means to excavate the privacy data of consumers, and do not use technology to get virtual praise, achievement and reputation. Brand building can not rely on "mirage". This is a continuous battle of wits and wits.
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