CBME Who Will Win The New Generation Of Parents?

With the hit of "mom is Superman" in the third quarter,

Meng Wa's personality and childlike innocence has attracted much attention from netizens, bringing a new wave of attention to fashion children's clothing.

According to the China Academy of industry research, "2017-2022 years of Chinese children's wear"

The market outlook and investment advisory research report show that the size of children's clothing market in 2018 is expected to reach 166 billion yuan.

Compared with the per capita consumption level of children's clothing in developed countries, the per capita consumption level of children's clothing is low in China, and there is still room for huge growth.

2017 Cool Kids Fashion show live

Although the potential space and capacity of Chinese children's wear market are huge, children's wear design lacks its own style and brand characteristics. Homogenization is restricting the rapid development of children's wear market.

Driven by the escalation of consumption, the family lifestyle of Chinese babies has changed. New consumption demand is constantly emerging. The new generation parents of 85 and 90 have higher design, fashion and personalization requirements for children's clothing products.

At the same time, some fashionable and personalized International Children's wear brands have been introduced to China, bringing the international fashion elements to Chinese children, and are loved by the new generation of baby families.

2017 CBME China baby show and children's wear exhibition site

In the future, how can Chinese children's clothing industry win the favor of the new generation of parents has become particularly critical.

Transboundary cooperation breaks the homogeneity design to meet the new demand of family consumption for babies.

On July 25th -27, at the National Convention and Exhibition Center (Shanghai), 105 international brands, including the Rag Mart (Japan), Barefoot Dreams (USA), Sudo kids (Australia), France (France) and so on, will be displayed by the 105 children's fashion show sponsored by Shanghai, China's fashion children's show, 2018 Cool Kids Fashion.

2018 Cool Kids Fashion children's wear design competition

At the same time, the four "Cool Kids Fashion children's wear design competition" has been successfully held. This year will combine the 10 national treasures of Shanghai museum's collection, with the theme of "the past in the future" and the innovative thinking of the new generation and brand professional designers, so that the empowerment will cooperate with the fashionable children's clothing to provide more design inspiration for the new needs of the new generation family's children's clothes, and also add a new bright color to the Chinese children's wear market.

It is reported that the finalist design of the competition will be displayed at the 2018 Cool Kids Fashion Shanghai fashion children's Wear Exhibition.

2017 Cool Kids Fashion show live

On the other hand, the white hot competition environment has opened up a new development path for children's clothing enterprises.

On the one hand, Barbara, Lafayette Beibei, guale rabbit, BEBELUX and other domestic famous brands, based on children's clothing, incorporate children's shoes, children's socks, accessories, toys and other related brands or brands into a shop, forming a one-stop shop for children's fashion brands to provide consumers with more choices and services.

As the world's leading industry exhibition, the scale of children's clothing brand in CBME China baby show and children's wear exhibition is also expanding.

From 2015 to 2017, children's wear brands increased by 15%.

2017 CBME exhibition site

The eighteenth CBME China baby pregnancy exhibition.

It will be held on July 25th -27 at the National Convention and Exhibition Center (Shanghai). The exhibition area will increase to 266548 square meters, and a total of 4300 brands will be exhibited.

Among them, Beibei Kingdom, Barbara, Tong Tai, green frog emperor, BELLE, Babu beans and so on are expected to see 2900 exhibitors and 480 domestic and foreign children's wear brands.