Strategic Development Of Nine Mu Wang: Creating A New Normal For Digital Operation

Lin Congying, vice chairman of the China clothing association and chairman of nine Mu Wang, think that data is a science of enterprise management. The perceptual experience of business managers must combine this science so as to truly understand the essence and operate steadily and continuously in a rapidly changing market environment.

In recent years, nine thousand mu Wang has been developing rapidly and steadily around the strategic industrial layout of platform, multi brand and all channels. The three platforms of "Seiko quality platform", "fashion quality platform" and "personality tide platform" have already taken shape. Facing the rapidly changing external management environment, nine Mu Wang is not satisfied with the present situation, and expects to activate the inner management ability of enterprises and exploit more business opportunities by using the digital management mode.

In May 5th, the "nine Mu Wang information platform optimization project" was launched in Xiamen nine Mu Wang International Business Center.

China

Vice president of the association, Lin Congying, chairman of the nine Mu Wang, deputy general manager Lin Cang Jie, Zhang Jingchun and vice president of the United States Yun Zhi, Huang Kan, and other members of the project team attended the meeting. CIO Gong Jianping, nine Mu Wang, chaired the meeting.

The project will focus on three major modules: headquarters business analysis system, customer order value chain visualization and retail analysis: business analysis, through the construction of digital management system, enhance enterprise data dialysis capability, and fully support enterprise strategy.

In terms of customer orders, we should promote the end-to-end data aggregation analysis and control the operation of all value chain links; in retail analysis, we should pay close attention to the analysis of single store, single person, single day, single product under the view of single store, and practice the closed loop of performance improvement.

In addition, the project will focus on enterprise data governance issues, comb daily data management pain points, solidify data management work, and form a normalization mechanism for improving enterprise data quality.

Lin Congying thinks that data is a science of enterprise management, and the perceptual experience of business managers must combine this science so as to truly understand the essence and operate steadily and continuously in a rapidly changing market environment.

The data system can accurately analyze every aspect of the daily operation of a company, just like a "mirror", which reflects the real problems of the enterprise in real time.

He hoped that King Mu would use the "mirror" to locate problems, solve problems and optimize business continuously, so as to achieve the fundamental purpose of enterprise digital operation.

In this process, the cognition of digital value and the consistency of "thought + action" are also crucial.

Gong Jianping, CIO, hopes to lead the staff to embrace data in terms of ideology and strategy, understand operational data in action strategy, and continuously manage data in daily work, so as to promote the data operation capability of King Mu.

About nine herd king Limited by Share Ltd

Nine Mu Wang Limited by Share Ltd, China's leading business leisure

Brand enterprises mainly produce and sell business casual men's wear (men's trousers, casual pants, jackets, Western-style clothes, etc.). Its brands include JOEONE, VIGANO, FUN, NASTY PALM brand, and its leading product, nine herding men's trousers, has won the first comprehensive market share of similar products nationwide for 18 consecutive years.