• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Gap Admits That Brand Operation Is A Problem But Has Nothing To Do With Product Design And Quality.

    2018/5/25 14:55:00 95

    Gap CapeHangzhouOld Navy

    ? Gap always regards China. market One of its breakthrough points is to further open up online and offline competition for young consumers.

    As the sales of Gap brand of American Apparel Group have not been improved, the original CEO Jeff Kirwan has left early this year.

    A few days ago, Gap group CEO Art Peck admitted at the annual general meeting that there were problems in the operation of Gap brand, which led to a slow recovery in the sales performance of the brand, but emphasized that it had nothing to do with product design and quality.

    According to Gap's annual results in fiscal year 2017, net profit rose by 25.4% to $848 million, and sales increased by 2.2% to $15 billion 860 million.

    The United States is still the main group of Gap. market Last year, sales in the region rose 4.8% to 12 billion 568 million US dollars, or 80% of total sales. Asian markets, including China, recorded a 18.2% decline to 1 billion 263 million US dollars last year, accounting for 8% of total sales.

    According to the brand, its Gap brand sales decreased by 2.5% to 5 billion 318 million US dollars year-on-year, while the fourth quarter revenue recorded an increase of 1.7% to 1 billion 606 million US dollars; Old Navy year-on-year sales rose 6.2% to 7 billion 238 million US dollars in the same period, fourth quarter income rose by 12.6% to 2 billion 160 million yuan in the same period; Banana Republic year-on-year sales decreased by 3.6% to $3.6%, and the quarterly revenue rose to $US. There is no doubt that the performance of Old Navy continues to rise, to some extent, helped the group to produce a satisfactory spancript.

    Art Peck believes that Old Navy has become one of the fastest growing American apparel brands. Clear brand image and clear positioning make Old Navy's performance exceed expectations.

    According to Art Peck, The main problem of Gap is still the product. The group is continually improving its brand, but with little success, especially the strong passenger flow and low conversion rate. This is particularly frustrating. He said, Women's wear Some knitted and skirt products performed well, but men's clothes were very struggling. The younger generation likes fashion products, but the traditional style of Gap is simple and natural. Gap needs further grope for how to balance the two issues. There are more and more fast fashion brands focusing on young consumer groups, and Gap's behavior is just following other brands' footsteps, so that Gap's target customers are hard to be captured.

    Art Peck further revealed that the group's goal this year is still to close 200 stores, but plans to add 60 Old Navy stores.

    As of the end of fiscal year 2017, Gap group has 3594 stores in the world. Among them, 56 stores were added in the fourth quarter, but 101 stores were closed, and 55 stores were closed.

    In view of the fact that Asia has become the second largest market in the Gap group after the US, Gap has always regarded the Chinese market as one of its breakthrough points, trying to further open up online and offline competition for young consumers.

    In July 2017, Gap launched a series of joint design with WeChat, which has aroused heated debate. In August 25, 2017, Gap China's largest flagship store opened in Nanjing West Road 863. In September 30, 2017, Gap made its debut in mainland China's first independent children's clothing store in Yintai City, West Lake, Hangzhou.

    At the same time, Xun Zhou and Jing Bairan were invited to be spokesmen. However, this still can not stop the fact that the performance is declining. Recently, Gap also raised concerns over the issue of "the deletion of the map of China" by the T-shirt, although GAP apologized on the night by official micro-blog, and said that the T-shirt system was involved in "individual overseas". market On sale, the product has been withdrawn from the Chinese market and destroyed, but it has caused widespread condemnation from netizens.

    Obviously, in the Chinese market, there are still many ways to go after the Gap who plays catch-up.

    • Related reading

    Sales And Profits Declined In The First Quarter. Asics Hopes That New Running Shoes Will Stimulate Performance After Traffic Stars.

    Leisure clothes
    |
    2018/5/25 13:38:00
    47

    Vans Counterattack Trilogy: Rise, Fall, Rebirth

    Leisure clothes
    |
    2018/5/24 13:50:00
    219

    [Depth] New Balance New Brun: A Professional Sports Brand That Wants To Be Placed Behind Nike And ADI.

    Leisure clothes
    |
    2018/5/22 9:42:00
    835

    Can Lining Recover The Lost Five Years?

    Leisure clothes
    |
    2018/5/19 11:03:00
    79

    Lining's Performance In 2018 Is Expected To Climb Again, And Then Be Sought After By The Capital Market.

    Leisure clothes
    |
    2018/5/17 16:34:00
    65
    Read the next article

    How Can A Genuine Jersey With Swoosh Logo Be A Product Of Nike?

    In May 24th, NFL, the most popular professional alliance in North America, announced that it had reached a 10 year licensing agreement with Fanatics, a sports e-commerce platform. The contract is related to Nike, the alliance's sponsors. Since 2020, Nike has only produced and supplied sportswear costumes, and the jerseys and peripheral products that have been put into the consumer market are made by Fanatics.

    主站蜘蛛池模板: 精品无码人妻一区二区三区品| 再深点灬舒服了灬太大| 你懂的在线免费观看| 久久精品99久久香蕉国产| 99er在线视频| 波多野结衣伦理电影| 成人激爽3d动漫网站在线| 国产成人精品亚洲一区| 亚洲AV无码专区国产不乱码 | 麻豆自创视频在线观看| 特区爱奴在线观看| 性xxxxx大片免费视频| 国产成人AV无码精品| 久久精品无码精品免费专区| 717影院理伦午夜论八戒| 欧美大尺度xxxxx视频| 在线观看免费为成年视频| 又黄又爽的视频免费看| 久久夜色精品国产噜噜亚洲AV| 韩国理伦大片三女教师| 欧美一区二区三区综合色视频| 国内精品久久久久久无码不卡| 亚洲最大免费视频网| hd日本扒衣党视频播放| 波多野结衣456| 国产精品亚洲欧美大片在线观看 | 波多野吉衣在线电影| 国产精品日韩欧美一区二区 | 国产精品夜夜爽范冰冰| 亚洲av无码专区在线| **肉体一级毛片| 欧美成人另类人妖| 国产成人无码精品久久二区三区| 亚洲中文字幕av在天堂| 18美女私密尿口视频| 欧美激情一区二区三区成人| 国产精品久免费的黄网站| 久久亚洲国产精品五月天婷| 纸画皮电影免费观看| 在线小视频国产| 亚洲成年www|