• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Gap Admits That Brand Operation Is A Problem But Has Nothing To Do With Product Design And Quality.

    2018/5/25 14:55:00 95

    Gap CapeHangzhouOld Navy

    ? Gap always regards China. market One of its breakthrough points is to further open up online and offline competition for young consumers.

    As the sales of Gap brand of American Apparel Group have not been improved, the original CEO Jeff Kirwan has left early this year.

    A few days ago, Gap group CEO Art Peck admitted at the annual general meeting that there were problems in the operation of Gap brand, which led to a slow recovery in the sales performance of the brand, but emphasized that it had nothing to do with product design and quality.

    According to Gap's annual results in fiscal year 2017, net profit rose by 25.4% to $848 million, and sales increased by 2.2% to $15 billion 860 million.

    The United States is still the main group of Gap. market Last year, sales in the region rose 4.8% to 12 billion 568 million US dollars, or 80% of total sales. Asian markets, including China, recorded a 18.2% decline to 1 billion 263 million US dollars last year, accounting for 8% of total sales.

    According to the brand, its Gap brand sales decreased by 2.5% to 5 billion 318 million US dollars year-on-year, while the fourth quarter revenue recorded an increase of 1.7% to 1 billion 606 million US dollars; Old Navy year-on-year sales rose 6.2% to 7 billion 238 million US dollars in the same period, fourth quarter income rose by 12.6% to 2 billion 160 million yuan in the same period; Banana Republic year-on-year sales decreased by 3.6% to $3.6%, and the quarterly revenue rose to $US. There is no doubt that the performance of Old Navy continues to rise, to some extent, helped the group to produce a satisfactory spancript.

    Art Peck believes that Old Navy has become one of the fastest growing American apparel brands. Clear brand image and clear positioning make Old Navy's performance exceed expectations.

    According to Art Peck, The main problem of Gap is still the product. The group is continually improving its brand, but with little success, especially the strong passenger flow and low conversion rate. This is particularly frustrating. He said, Women's wear Some knitted and skirt products performed well, but men's clothes were very struggling. The younger generation likes fashion products, but the traditional style of Gap is simple and natural. Gap needs further grope for how to balance the two issues. There are more and more fast fashion brands focusing on young consumer groups, and Gap's behavior is just following other brands' footsteps, so that Gap's target customers are hard to be captured.

    Art Peck further revealed that the group's goal this year is still to close 200 stores, but plans to add 60 Old Navy stores.

    As of the end of fiscal year 2017, Gap group has 3594 stores in the world. Among them, 56 stores were added in the fourth quarter, but 101 stores were closed, and 55 stores were closed.

    In view of the fact that Asia has become the second largest market in the Gap group after the US, Gap has always regarded the Chinese market as one of its breakthrough points, trying to further open up online and offline competition for young consumers.

    In July 2017, Gap launched a series of joint design with WeChat, which has aroused heated debate. In August 25, 2017, Gap China's largest flagship store opened in Nanjing West Road 863. In September 30, 2017, Gap made its debut in mainland China's first independent children's clothing store in Yintai City, West Lake, Hangzhou.

    At the same time, Xun Zhou and Jing Bairan were invited to be spokesmen. However, this still can not stop the fact that the performance is declining. Recently, Gap also raised concerns over the issue of "the deletion of the map of China" by the T-shirt, although GAP apologized on the night by official micro-blog, and said that the T-shirt system was involved in "individual overseas". market On sale, the product has been withdrawn from the Chinese market and destroyed, but it has caused widespread condemnation from netizens.

    Obviously, in the Chinese market, there are still many ways to go after the Gap who plays catch-up.

    • Related reading

    Sales And Profits Declined In The First Quarter. Asics Hopes That New Running Shoes Will Stimulate Performance After Traffic Stars.

    Leisure clothes
    |
    2018/5/25 13:38:00
    47

    Vans Counterattack Trilogy: Rise, Fall, Rebirth

    Leisure clothes
    |
    2018/5/24 13:50:00
    219

    [Depth] New Balance New Brun: A Professional Sports Brand That Wants To Be Placed Behind Nike And ADI.

    Leisure clothes
    |
    2018/5/22 9:42:00
    835

    Can Lining Recover The Lost Five Years?

    Leisure clothes
    |
    2018/5/19 11:03:00
    79

    Lining's Performance In 2018 Is Expected To Climb Again, And Then Be Sought After By The Capital Market.

    Leisure clothes
    |
    2018/5/17 16:34:00
    65
    Read the next article

    How Can A Genuine Jersey With Swoosh Logo Be A Product Of Nike?

    In May 24th, NFL, the most popular professional alliance in North America, announced that it had reached a 10 year licensing agreement with Fanatics, a sports e-commerce platform. The contract is related to Nike, the alliance's sponsors. Since 2020, Nike has only produced and supplied sportswear costumes, and the jerseys and peripheral products that have been put into the consumer market are made by Fanatics.

    主站蜘蛛池模板: 国产精品色内内在线播放| 欧美色图五月天| 成年美女黄网站色大片图片| 国产伦精品一区二区三区视频金莲| 亚洲av日韩av无码av| 亚洲精品aaa| 欧美japanese孕交| 国产激情电影综合在线看| 国产婷婷色综合av蜜臀av| 久久精品道一区二区三区| 99视频免费观看| 特级无码a级毛片特黄| 在线观看中文字幕一区| 亚洲精品国产精品国自产观看| 91麻豆国产福利在线观看| 真实国产乱子伦沙发睡午觉| 小泽码利亚射射射| 伊人色综合久久88加勒| 99热亚洲色精品国产88| 欧美日韩高清一区二区三区电影| 国产精欧美一区二区三区| 亚洲午夜福利在线观看| 99rv精品视频在线播放| 日本年轻的继坶中文字幕| 四虎影视永久在线yin56xyz| 一本大道香蕉高清视频app| 男人添女人下部全视频| 在线免费视频你懂的| 亚洲日本国产精华液| 欧美日韩另类综合| 日本视频免费高清一本18| 四虎影视永久地址四虎影视永久地址www成人 | 在线日本妇人成熟| 榴莲下载app下载网站ios| 国产在线19禁在线观看| 中文字幕日韩人妻不卡一区| 精品400部自拍视频在线播放| 在线天堂av影院| 二区久久国产乱子伦免费精品| 里番库全彩本子彩色h琉璃| 性欧美vr高清极品|