Besides Yang Mi, The Fashion Brand Spokesperson Can Also Consider May Days And Qing Dong.

The first financial and business data center recently released a new list of domestic star carrying capacity.

There are sensible information and unexpected contents in the list.

"Take goods" is not a new term.

When it comes to the star king, many people have their own answers.

Their names will appear on every street shot or all kinds of search columns after the broadcast of the variety show and drama, accompanied by the two words of the same section.

Recently, the first financial business data center relied on Alibaba consumer big data to sort out and rank names that often appear in Taobao, Tmall and other search columns.

Looking at the list of the first phase of the first quarter of 2018, we have the following findings.

The brand should be noticed, and the popularity and the carrying capacity should not be absolutely equal.

The list of the first financial and business data center is divided into influential list, popularity list, effect list, gender list, category list, geographical list, etc.

The most important factor that reflects the strength of the stars is the general list of influence.

At first glance, there will be no surprises.

Yang Mi and Fan Bingbing are the top three.

The so-called "small flowers" and "fresh meat" are also listed on the list.

In addition to the popularity of celebrities and traffic, Shawn Yue and Li Xiaoran are relatively low-key entertainers.

Activities, as well as new play or new variety hit, will gain propagation and carrying capacity over a period of time.

But if we compare the three points of influence list, popularity list and effect list, we will find that popularity is not necessarily equivalent to carrying goods.

For example, Angela Chang and Zheng Shuang, who have entered the popularity list, have not been able to appear on the list and effect bars.

Guan Xiaotong and Wu Xin, who entered the top 25 in the list of results, are actually carrying goods, but they have no names in the list and popularity list.

Different age groups of consumers are different in mind.

For consumers of different ages, the attraction and carrying power of most stars are almost the same, but there are still some differences.

For example, in the minds of consumers after 00, Fan Bingbing's ability to carry goods is not strong enough.

For the 90s, May is a special day.

The 80's prefer women stars.

And after 70, Qing Dong and Li Xiaoran, who had a gentle female figure, were more likely to want people to buy the same money.

Cargo carrying capacity has been subdivided according to the field.

Another information revealed by this list is that many stars have exclusive field of goods.

For example, Lu Han is the king of goods for lifestyle products.

Fan Bingbing and Lin Yun, who are quite active in the little red book, have the most attractive beauty bloggers.

As for maternal and infant products, Alyssa Chia and big S with good mothers' image have their own influence.