ABC KIDS Was Selected In The CCTV China Parent-Child Program, And The National Platform Achieved The Leading Brand Of China'S Children'S Industry.
Along with the escalation of consumption and the continuous release of the "two child policy", more and more young Chinese parents of 80 and 90 have gradually realized that socialized and high-quality parent-child accompany and professional high quality brand service can help children "win the starting line".
In 2018, ABC KIDS was used as a Chinese child.
shoes
The famous brand is selected as the CCTV. China parent-child program. With the national platform, we are concerned about the healthy growth of Chinese children, and convey the love culture of ABC KIDS brand to the hearts of every consumer.
National platform shaping China's parent child brand
The national platform achieves national brand, and the parent child plan of China achieves the parent brand in China.
In 2016, CCTV officially released the "national brand plan". The CCTV children's channel, as the first parent child family media in China, followed the national brand plan and launched the CCTV. China parent-child program. It will create a marketing strategy based on the paternity family audience, deepening the family consumption group and broadening the layout of the parent child family consumption market.
To express a concept of parent-child growth, growth and consumption.
And ABC KIDS as Chinese children's shoes and clothes.
industry
Famous brands are excellent and quality parent-child brands selected from many brands by CCTV. They can get the attention and recognition of the national professional platform. This is enough to show the strength of a company and its industry status.
Professional parent child quality and professional leadership brand
CCTV's enormous platform strength can certainly achieve the value of parent child brand.
However, the most fundamental driving force and vitality of a brand depends on the quality of excellent and professional products.
ABC KIDS, a professional brand of Chinese children's shoes and clothing, has always insisted on paying tribute to China with the spirit of professionalism, concentration, concentration and expertise.
Children's shoes
The industry miracle of "China's children more than 200 million, we produce 100 million pairs" has been realized.
To start with this, Zhang Limin, the founder and chairman of the stock company, has said that he should start professionally and become the most professional brand in the field of children's shoes and clothing in China. He must always adhere to the professionalism of "not the most professional, only professional", and love the children professionally, so that all the children in the world can wear a pair of healthy, comfortable and reassuring shoes.
Chinese parent-child brand practices public welfare to highlight "love" feelings
ABC KIDS has always been adhering to the brand concept of "love" and always regards "serving the children of the whole world" as a vision.
This is the first brand of the "CCTV. China parent-child program". While ABC KIDS performs its brand social responsibility, it is committed to providing consumers with reassuring health products and services. Its brand concept of "love" is the best interpretation and interpretation of ABC KIDS devoted to the cause of parent child business in China.
"Adhere to the best product quality, give children the most comfortable wearing experience, give parents the most loving choice."
As Zhou Jianyong, general manager of the starting stock, said, ABC KIDS joined the "CCTV. China parenthood plan" in addition to bringing a healthy and caring child to accompany the children to better move forward.
More importantly,
ABC KIDS believes that if an enterprise wants to stand higher and go farther, it is not only to spare no effort to take care of the children, return to the enterprise standard, and to provide the children with safe and healthy products and services, but also the best embodiment of the business and the return of the consumer's love.
China's parent-child relationship needs to be changed, which is of great significance to the children of the office workers in cities or the vast rural children.
ABC KIDS's participation in the CCTV. China parent-child program also indicates that it will further deepen the distance between every parent and child in China, using professional and love to close the distance between each family's children and their parents, so that children can grow up healthily and happily, so that China's parent-child relationship will be more harmonious and harmonious, so that the Chinese parent brand will have more love and strength.
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