The Investment Of "Pan Sports" In Garment Enterprises Involves A Wide Range Of Sports.

In recent years, the investment and acquisition of garment enterprises in sports market is likely to be warming up. Investment targets related to diving swimming, sports culture IP, professional outdoor sports, sportswear, sports underwear, parent-child sports and other fields and concepts are becoming more and more widely and subdivided.

China Diving shares: acquisition of new three board swimming products enterprises

In June 5th, the Sino submarine shares announced that the company intends to sign a framework agreement on equity purchase with Chen Guoping, Li Tao and Liu Zhuzeng of azure sports shareholders. It intends to acquire shares of azure sports not less than 55.33%, and the price of equity pfer will be specified in the formal equity pfer agreement.

Statistics show that azure sports was listed on the National SME share pfer system in August 2, 2016. Its main products are swimming articles such as goggles and swimming caps.

In 2017, the blue blue sports business revenue reached 54 million 990 thousand yuan, achieving a net profit of 5 million 683 thousand yuan.

China sneak shares said that the signing of the framework agreement has no significant impact on the company's business and performance.

If the acquisition is successful, it will improve the company's industrial chain and enrich the company's product line, which is conducive to playing the resources and advantages of the company in the field of diving equipment.

In the 2017 annual report, China shares said that the company will focus on its core business and seek expansion in the leading industries. It aims at finding the target M & A opportunities with better profitability and growth based on the existing industrial structure and industry chain.

PEAK Sports: acquisition of foreign outdoor sports brands to enter the field of ice and snow

In May 28th, PEAK sports CEO Xu Zhihua announced in a letter to all PEAK colleagues that PEAK sports will acquire OZARK, an outdoor sports brand.

Data introduction, OZARK is a brand created by Swiss outdoor sports enthusiast Hans Shallenberger in 1996. It entered the Chinese market in the same year. It is a partner of China mountaineering team. It has operation and production base in Hongkong, Shenzhen, Beijing, Shanghai and Hubei.

OZARK provides outdoor products such as clothing, shoes, backpacks, equipment accessories and other outdoor products for mountaineering, rock climbing, skiing, hiking, cross-country running and other outdoor sports.

Xu Zhihua said PEAK had no layout before the outdoor field and has been looking for the right brand.

Next, PEAK will make use of its experience in production management and marketing, combine with OZARK's technology and customer resources, and aim at the 2022 Winter Olympic Games in Beijing to enter the ice and snow field, so that OZARK can maintain the international brand position of outdoor sports and expand the market share of high-end outdoor sports products.

Xu Zhihua said that PEAK, which has always regarded "specialization" as its brand strategy, began with basketball. After decades of development, it has made further extensions in running, comprehensive training, campus, children and football.

The acquisition of OZARK means PEAK's march into the field of outdoor sports.

Win win global: acquisition of foreign trend sports brand

In May 16th, business win global announced that global holdings of listed companies holding 95.45% of the shares, the global star of a wholly owned subsidiary of APS, a wholly owned subsidiary of Active, Holdings, LLC bought ASLUSA and ARS business assets package for us $7 million, the self owned brand of the asset package is Active.

In May 31st, Shang win universal held a Active brand conference in Shanghai.

At the meeting, the brand exhibited all kinds of fashion sportswear, accessories, skateboards and other commodities.

Information shows that Active has 31 entity stores in Losangeles, USA, specializing in sports, casual wear and related retail business. Its main customers are young people.

Business win universal said, in 2017, the company established the sports and cultural industry through the new business to win sports and purchase the overseas sports apparel business assets package in the form of cash acquisition. In 2018, the company will continue to invest in sports industry and cultural education project, and import the relevant customer traffic through the gym and fitness mobile APP project, increase the sales revenue of the global star brand sports clothing and sports wear products, and take the sports culture industry as the traffic entry of the main garment industry, and support and promote the development of the existing main business of the company.

Urban beauty: a joint venture with China's trend to develop women's sports underwear

In the evening of March 21st, city beauty announced that the company set up a joint venture with China to jointly design, research, develop, produce, purchase, market and sell personal clothes at home.

The registered capital of the joint venture company is 20 million yuan and shall be jointly funded by both parties.

According to the announcement, the Tianjin metropolitan beauty and Affiliated Companies of China, a wholly owned Affiliated Companies of the metropolis, entered into a shareholder agreement with a wholly owned Affiliated Companies, kappa, and established a joint venture company, mainly engaged in design, research, development, production, procurement, marketing and sale of men's personal clothing products and women's sports underwear in China.

Among them, Tianjin urban beauty invested 15 million, held 75%, and Shanghai kappa contributed 5 million, accounting for 25% of the shares.

Tianjin city beauty is responsible for management and operation. Shanghai kappa is not involved in the work.

City beauty announced in the announcement that the company intends to further expand its revenue source and explore any synergy investment opportunities. The group hopes to cooperate with Shanghai kappa to jointly develop men's body clothing and women's sports underwear business.

Bo Bao Long: cooperation with Xinhua and Ali sports in the "Pan fashion sports industry"

In May 30th, the company announced that the company signed the "Internet + pan fashion sports industry" on the same day with Xinhua network Limited by Share Ltd and Ali Sports Co., Ltd., traced to China's 4 flexible intelligent manufacturing and big data new retail cooperation agreement. The three parties jointly promote and create the Internet + pan fashion sports industry, which traced to China's 4 flexible intelligent manufacturing and big data system.

The signing of the agreement can widen the company's design service area, design innovative products through the application of big data, satisfy users' individual needs, and enhance the company's industrial resources and release the advantages of the flexible supply chain, he said.

In May 31st, Ali sports, Robert bull and Xinhua held a flexible customization project in Shanghai.

Ali sports, Bao Long, Xinhua net will jointly focus on the new economy, new models, new retail, in the mobile Internet, the Internet of things, cloud computing, large data and block chain, color chain technology to seek development.

Sanfo outdoor: invest in "squirrel tribe" outdoor parent-child paradise

In March 30th, Sanfo announced that the company had earned 34 million of its own capital and gained 31.1927% of the equity interest in Shanghai's Culture Development Co., Ltd.

After investment, the company will become the second largest shareholder of Shanghai music.

According to the information, Shanghai smart Culture Development Co., Ltd. is a outdoor park operation and camp education and training company with the characteristics of outdoor, ecological, entertainment, education, parent-child and so on.

At present, in Shanghai, Chengdu has an area of about 300 mu, and the "parentage tribe" theme park, parent-child Holiday Park, was officially opened in October 1, 2016. As of February 2018, the total traffic volume reached 520 thousand passengers.

The total number of passenger flow in January 2017 -12 was about 377 thousand.

The announcement said that the increase will be used for the design, planning and construction of outdoor parent-child parks in Wuhan and Chongqing except Chengdu. It is expected that there will be 3 outdoor parent-child parks operating in 2019, with a million line of passenger flow per year.

In the future, Shanghai will realize the coverage of the outdoor parent child Park in the main cities of the country.

Sanfo outdoor said in the announcement that the two sides will use their respective resources to jointly layout outdoor parks and Youth Camp education throughout the country. At the same time, they will form cooperation in product development, collaborative marketing, event planning, activity organization, parent-child play and brand promotion.

Hua Shang observation: clothing enterprises "Pan sports" investment warming

In recent years, clothing enterprises and sports related investment behavior can be roughly divided into two types of enterprises to observe, one belongs to sports field.

Enterprises, such as Sino Japanese shares, PEAK sports and Sanfo outdoors, are investing in M & A activities, mainly to expand the sports industry chain, such as azure sports, which are acquired by China stock exchange, whose main products are swimming goggles, swimming caps and other swimming products. PEAK sports purchased OZARK from overseas sports brands to enter the outdoor products field. OZARK is a professional outdoor sports goods brand for mountaineering, rock climbing, skiing, hiking and cross-country running.

The other is clothing enterprises in the non sports field. Their investment activities begin to "get involved" in the sports market, such as the "Bo Bao Long", "Shang win world" and "urban beauty". Their mode is mainly to link their own development business with sports, such as the combination of sports and "flexible intelligent manufacturing", which is called the sports and cultural industry as the main entrance of the garment industry.

However, whether it is clothing enterprises in sports field or clothing enterprises in non sports field, we can see that these enterprises are more extensive and more subdivided in investment sports and sports fields, and the investment market is involved in diving swimming, sports culture IP, professional outdoor sports, sportswear and sports.

These fields and concepts can be referred to as "Pan sports" market, although these investments may not be too much for the clothing enterprises themselves, and maybe there are various considerations of capital operation, but from an industrial perspective, this reflects that the sports culture market is gradually warming up under the background of the upgrading of consumption, and its increasingly rich industrial chain has become a concern and entry for the pformation and expansion of apparel enterprises.