Analysis Of The Current Situation And Trend Of High-End Children'S Wear Industry In 2018

As one of the main market segments, high-end children's clothing also has broad prospects for development.

From the industry life cycle perspective, compared to men's wear, women's wear, sportswear and other industries, China's children's wear industry is still in the growth stage, with the rapid growth of market demand and the growth of space.

As one of the main market segments, high-end children's clothing also has broad prospects for development.

Chart 1: life cycle of children's clothing and other apparel industry in China

In recent years, although the number of newborns and the population of children and adolescents have been declining, children's wear has been decreasing.

Continue to develop rapidly.

According to dandelion big data, 2011-2016 years, the size of children's wear market in China has been increasing year by year. By 2016, the scale of children's clothing market in China has reached 147 billion 400 million, an increase of 7.43% over the same period.

Table 2:2011-2017 scale growth of children's wear market in China (unit: billion yuan,%)

Children's clothing has become clothing.

The development of a new growth field, and benefit from the dual promotion of consumer group growth and changes in consumption habits, consumption demand has shifted from the practical consumption that used to meet basic life to the upgrading of consumption in pursuit of health, beauty and fashion; especially the parents of the younger generation of 80/90, who have higher brand concern and lower price sensitivity, have promoted children's clothing consumption to be more branding, quality and higher value-added products.

Under the above background, the high-end children's wear market is ushering in the golden period of important development, attracting more and more clothing enterprises to participate in it. The market scale is constantly expanding, and the industry competition is becoming more intense.

At present, most domestic brands are mainly middle end and low-end children's wear market, and a few brands with strong strength are located in the high-end market.

Therefore, the high-end children's wear market is dominated by international brands, among which Adidas Kids, Nike Kids and other brands are mainly sports function children's clothing, and Gucci, Dior and other brands pay attention to the development of high-end fashion children's clothing.

Development trend of high-end children's wear industry

First of all, the industry development space is still very large. The baby industry has a very good prospect in the future development. The emergence of the peak production period and the increase of children's base provide a good opportunity for the development of the high-end children's wear industry. The growth of consumption ability and the growth of consumption speed also bring great development opportunities for the high-end children's wear market.

On the whole, high-end children's clothing is expected to present a high speed development in ten years.

In addition, from the perspective of market size, with the opening of the second child and the upgrading of consumption, the children's clothing market is expected to grow at a rate of about 5% in the next five years, and the market scale will exceed 210 billion yuan in 2023. On the other hand, from the Perspective of per capita children's clothing consumption, in 2016, the per capita consumption of children's clothing in China is only 16 dollars, much lower than that in Japan (60.9 US dollars), the US (97.4 US dollars) and the United Kingdom (124 US dollars), and there is still much room for growth.

It can be seen that in the continuous growth of children's wear market and the continuous increase of per capita consumption, the high-end children's wear industry is far from reaching the ceiling.

Figure 3:2018-2023 prediction of children's clothing market size in China (unit: 100 million)

Chart 4: comparison of children's clothing consumption per capita in different countries (unit: US dollars)

Secondly, in the development of high-end brands, brands occupy a major advantage, while children's clothing prices are second, and children's clothing of small brands is no longer important in the market share. Children's demand for children's clothing is getting higher and higher, and they tend to go to the front line brand and other high-end quality, because its safety quality and good service make consumers more trustworthy.

As information becomes more and more pparent and consumer awareness becomes more and more mature, their choice will further promote the development of high-end children's wear market.

Finally, whether the leading enterprises of casual wear or sports brand leaders are involved in the children's wear market, they are trying to occupy a place in the children's wear market, which means that the children's wear market will inevitably bring about a new competition, and the competition must be fierce. At this stage, the children's clothing market is still in a low degree of industry concentration and maturity needs to be improved.

In 2016, the CR5 of children's clothing market in China was less than 10%.

With the continuous development of children's wear industry, the market concentration will continue to improve.

Therefore, the development opportunities faced by excellent enterprises are not only the continuous market scale, but also the market share.

Chart 5: CR5 comparison of children's wear market in various countries (unit:%)

The above data and analysis are from the 2018-2023 years of China's high-end children's wear industry.

Demand and investment forecast analysis report.