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Seven Wolves Have Been In Milan Fashion Week For Four Consecutive Years To Showcase China'S Fashion Innovation Force.

2018/6/12 11:52:00 84

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This is another international new move after the seven wolves Group acquired the controlling stake of KARL LAGERFELD Greater China after its acquisition in 2017. This is also the fourth time that WOLF TOTEM has gone to Milan Fashion Week show to show China the world.

fashion

The power of innovation.

Recently, the Italy WOLF TOTEM of the seven wolf group has been invited to participate in the Milan fashion week.

In 1993, the trademark of the seven wolves was registered in more than 30 countries and regions of the world, and the seeds of the seven wolves were planted. After years of leaping development, the comprehensive strength of the seven wolves has been significantly improved, which has laid a solid foundation for the internationalization of the seven wolves.

In 2015, the seven wolves became the first Chinese menswear brand to be invited by the Milan fashion week to participate in this fashion event.

The seven wolves brought China's innovation and fashion to the stage of the fashion week in Milan, so that the world can witness how the "wolf element" from the East deconstructs the tradition and a national art and modern fashion at the top of the fashion.

fashion

The legendary collision has not been absent for several consecutive years.

In 2017, models wore a series of Dong wolf series on T platform.

From left to right, they are: Zhou Shaoxiong, chairman of the seven wolves; Gao Weiguang, the popular star; Shao Zhong, chairman of modern communication group; WOLF TOTEM design director Colin J.

The seven wave wolf group's Italy tide brand WOLF TOTEM, takes wolf DNA as the design philosophy, the totem culture element essence, uses the international popular trend to display, produces the intense sexy.

In recent years, the seven wolves have deepened the development of many brands.

strategy

Through the international brand equity and acquisition, as well as the incubation of new brands, the multi brand matrix was constructed.

Seven wolves, with the mission of "leading fashion and making life better", have seven wolves.

Men's wear

WOLF TOTEM, 16N, KARL LAGERFELD and other brands, and shares modern communication digital business and cross-border e-commerce platform FARFETCH, in many fields to start the layout of the fashion industry.

In addition to actively promoting brand internationalization, the seven wolves also increased cooperation with international brands, and strive to create an international designer team.

Designers from different countries such as the United Kingdom, the United States, Italy, Japan, Korea, France and other countries jointly injected diverse international design elements for the seven wolves brand.

With the joining of many international designers, the seven wolves have to provide consumers with more fashionable products and services with a sense of design and quality.

At present, the seven wolf group has developed into a comprehensive service platform, through diversified brand operation and industrial investment, involving business.

fashion

, financial, real estate, investment and other fields.

In the future, the seven wolves will take the two wheel drive of industrial operation and investment to create a 100 billion fashion industry investment service group.