The Origin Of Four Fast Fashion Clothes H&M, ZARA, UNIQLO And GAP

H&M is the abbreviation of the Swedish clothing retail giant Hennes & Mauritz AB. The Chinese name is Haines Maurice, which may be mistaken for a combination of two names, but it is not.

ZARA, H&M, GAP and UNIQLO are well-known clothing retail brands all over the world. They are also classified as "fast fashion".

On the list of major brands in the world, these big brands are also always at the forefront of clothing brands.

Next, we will introduce the creation process of several brands in the order of creation time.

H&M

H&M, Sweden.

The short name of the retail giant Hennes & Mauritz AB, called "Haines Maurice" in Chinese, may be mistaken for the combination of two names, but in fact it is not.

In 1946, Erling Persson, Erling Persson, sprouted the idea of opening a women's wear shop while traveling in the United States.

In 1947, he opened a women's clothing store in Sweden Vsters, the name is "Hennes". Swedish means "Lady", which means selling women's clothing only.

In 1952, he opened a new store in Stockholm, Sweden.

By 1954, when the second shops opened in Stockholm, popularity was very high.

In 1968, Hennes bought a Mauritz Widforss, a hunting clothing retailer, and the company's name changed to Hennes & Mauritz, which has been used till now.

The company began selling clothing for men and children and becoming a retailer for the whole family.

Since then, the company has developed rapidly and begun to internationalize.

In 1974, Hennes & Mauritz shares were listed on the Stockholm stock exchange.

In the same year, all shop names were changed to "H&M" in the company's name.

By 1990s, "H&M" has developed into a real international brand. Cindy Croft and other six famous models of the world have begun to speak for "H&M".

Now, "H&M" has become the representative of the Swedish brand, just like IKEA.

GAP

GAP is the largest clothing retailer in the United States and is called "Gapu" in Chinese.

Donald Fisher (Donald Fisher) is a commercial real estate broker in California. He is more concerned about retail business.

Donald found that many stores selling Levi's jeans had fewer sizes, and he often could not find their own jeans.

So he and his wife, Tully Doris Fisher, assume that they can set up a shop to put all sizes and styles of Levi's jeans on, so that everyone can buy their own jeans.

In 1969, Fisher and his wife opened their first store in San Francisco.

Doris named the store "The Gap".

The name comes from "generation gap", that is, "generation gap".

The meaning of "The Gap" may be that through the most complete size and style, customers of different ages and generation gap can find the most desirable products.

However, the original "The Gap" still sells products such as Levi's brand.

It was not until 1972 that "GAP" became a registered trademark, but it was only a service mark.

It wasn't until 1974 that the "GAP" trademark was used in shirts and other clothing sold by stores.

In 1976, Gap Inc. became a listed company.

In 2009, in order to commemorate the establishment of the company 40th anniversary, Gap launched the 1969 series of high-end cowboy series, and let all employees of the New York stock exchange put on this denim dress, becoming the first cowboy day in the history of the stock exchange.

After more than 40 years of development, now Gap Inc. stores have been around the world, with Gap, Banana Republic, Old Navy, Athleta and Intermix and other five brands.

The Fisher family has also become the most influential 25 top wealthiest families in the United States.

ZARA & Inditex

ZARA is the brand of Spanish apparel giant Inditex group, and is one of the most valuable brands in Spain today.

In 1963, Oman Theo Ortega (Amancio Ortega Gaona) began producing garments and pajamas for clothing wholesalers in La Coruna, northwestern Spain.

After ten years of development, enterprises have grown and their employees have increased to 500.

Unexpectedly, in 1975, a German customer cancelled a large order.

Ortega was forced to open a retail store in order to sell wholesalers' stock after cancellation.

So the first ZARA was born.

The name ZARA is derived from an American movie "Zorba the Greek" ("the Greek left", which was awarded the three prize of Oscar in 1964). So the shop name is "Zorba", which is Ortega.

But it was found that a bar not far away also used the name "Zorba", so it simply changed to "ZARA".

Surprisingly, ZARA's fashion style is very popular.

This business model reduces the distance between ordinary consumers and the "fashion" concept that was once high, and the price is very reasonable.

By 1983, ZARA had opened nine stores in all major shopping districts in Spain.

In 1984, a ten thousand square meter logistics center was set up.

In 1985, Industria de Diseno Textil, S.A. company was established as ZARA's parent company, referred to as Inditex Group.

In Spanish, "Industria" means "industry", "Diseno" means "design", and "Textil" means "textile".

If you want to plate literally, it should be called "textile design industry company".

However, the abbreviation of "Inditex" added a bit of mystery.

In 1988, ZARA began to enter the international market and achieved great success.

In 2001, Inditex group went public.

At present, Inditex group owns many brands such as ZARA, Pull and Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Uterque, Stradivarius and so on. It has become the largest clothing retail group in the world.

Ortega, the founder, is also among the best in the world's rich list.

UNIQLO & fast marketing

The Chinese are more familiar with "UNIQLO", but few of them are concerned about the fast selling of their parent company.

Ryui Masa (Tadashi Yanai) was born in Japan, a "clothing family".

In 1949, father Liu well and so on set up a Western clothing store "Ogori Shoji", mainly selling suits.

In 1964, the store was renamed "Ogori Shoji Co." (Ltd.).

After graduating from college in 1971, Ryui Masa went into the famous department store, JUSCO (now renamed Yong Wang, the largest retail enterprise in Japan), and resigned back to his home 9 months later.

In 1984, when he entered the twelfth years of small county commercial affairs, Ryui Masa became president of the family business.

At that time, Japanese designer brand goods, but the price remained high.

Ryui Masa wants to open a leisure that youngsters can afford.

Shops, sales self-service, so that consumers do not buy pressure, the seller can also save costs.

In June 1984, willow well opened the first "UNIQLO" in Hiroshima, the name was "Unique Clothing Warehouse", and the Chinese literal plation was "Unique" (Clothing) store store (Warehouse).

Because of the cold and worried scenes, Liu Jing was publicizing by television, radio and leaflets before opening the shop. The result was that there were queues waiting for the store before six a.m.

Ryui Masa thought the shop name was too long and consumers could not remember it easily, so they shortened it to "UNICLO".

But later, when registered in Hongkong, the underwriter was wrongly written as "UNIQLO".

However, we found that the word "Q" looks more stylish, so we decided to rename Japanese stores as "UNIQLO".

In 1991, Ryui Masa changed the name of the company from "small county commercial company" to "Fast Retailing Co., Ltd. (fast Marketing)".

The word "fast marketing" means "FAST (fast) +RETAILING (retail)", which embodies the spirit of rapidly commercialization and quick provision of goods.

Under the leadership of Ryui Masa, "UNIQLO" has developed into one of the world-famous fast fashion brands. Ryui Masashiya has become the richest man in Japan many times because of the popularity of UNIQLO in the world.

These brands, which are now powerful, are not so sedulous, but some are very plain.

Good products and sales mode are the best tools for the development of enterprises. Only when the enterprise becomes the leader of the industry, can the brand play the role of icing on the cake.