The Rise Of New Underwear "Pre-A Underwear" Won The 10 Million Tier Venture Capital Investment.

Under this new trend, many brand new underwear brands are beginning to rise.

It is learned that underwear brand "Yin man underwear" has completed ten million Pre-A round of financing recently, and the investor is plum blossom venture capital.

The angel wheel financing comes from the inside of the Yin man.

According to China Textile Economic information network data, China's underwear in 2017

Annual sales volume is above 100 billion, and its annual growth rate is nearly 20%, which is higher than the overall growth rate of the textile and garment industry (the average annual compound growth rate of the textile and clothing industry in the past ten years is 18%).

In the overall market, women's underwear accounts for about 60%, and the market size is over 50 billion yuan.

Especially in the Internet platform, underwear is one of the fastest growing categories, the compound growth rate over the past two years is more than 50%.

Female sex

It is a huge market, but with the advent of consumption upgrading, many traditional underwear brands are not having a good time.

Underwear brand business Anli Fang declined 51% in 2016, and profits in the first half of 2017 also declined; underwear brand city beauty in 2016 decreased by 55% in profits and slightly rebounded in 2017; L Brands, the secret parent company of Vitoria, only got half of its revenue in the first quarter of this year, while L brands shares fell 40%, and the market value evaporated to 10 billion.

In the new generation of young women, sex appeal to men seems to be no longer good. Their choices are turning from "thickening" and "gathering" to "lightness" and "comfort first".

Lian Wei also announced in May this year that underwear comfort should be adjusted to cater for the health needs of women.

Under this new trend, many brand new underwear brands are beginning to rise.

The number of sales of "inside and outside NEIWAI" has been reported for several years, reaching 150 million yuan, which has increased 5 times in three years.

Compared with the "NEIWAI inside and outside" which has been in the office for 5 years, the "underwear" of the "Inman" which was established just last year seems slightly younger.

However, as the underwear brand that is incubated in the brand of Yin man, "Yin man underwear" is still a good shade for trees.

Yin man brand was founded in 2008, the main cotton and linen women's clothing, the parent company Hui Mei Group was founded in 1998.

Its brands include Yin man, Chu Yu, and more than ten people living on the left.

Since its establishment, its sales volume has exceeded 50 million yuan, and the rate of repeat purchase has reached 45%.

The monthly revenue is more than 5 million, which will increase by 300% in 2017 compared with that in 2018.

The main theme of "underwear for men" is "comforting you to wake up to sleep", emphasizing that no steel rings are free from bondage and high-quality fabrics.

The current SKU exceeds one thousand, mainly underwear, home clothes, warm clothing and other categories, the online price of 150-200 yuan.

On the basis of ensuring comfort, he wants to upgrade underwear through technological innovation.

In the second half of this year, "Inman underwear" will launch a technology underwear product that can be machine washable, sun exposed and never yellow.

The smart underwear mimibook, which has just been launched, is now only offline, starting online in August. It can carry out rotating magnetic breast massage, predict the physiological cycle through the body temperature sensor, and collect the chest health index through the algorithm, and pmit it to the corresponding APP end, so that the underwear can become a female health detector.

In addition, in promoting brand tonal, the "IMMAn underwear" plan and well-known luxury designers, launched a joint venture, such as the upcoming high-end silk series.

At present, the main sales channels of "underwear for men" are in the traditional electricity providers such as Tmall and Jingdong.

In the future, we will accelerate the layout of social networking channels such as Xiao Hong and so on, and launch our own small program "Yin man selected".

In March of this year, the first line shop of "Yin man underwear" was opened in Guangzhou. After reaching a strategic cooperation with ALI new retail, it will accelerate the brand landing in the future. In the next five years, it will fall into 1000 underwear life museum under the line.

Yang Xunzhong, CEO, said: "there are no online and offline points. In fact, they are all channels."

For underwear, such a close fitting garment, offline experience is particularly important. Guests need to try size and experience comfort.

Offline experience + online and offline interactive consumption is believed to be the trend of the development of Internet underwear brand in the future.

Wu Shichun, partner of plum blossom venture partners, said:

"Although the Chinese women's underwear market looks homogeneous in competition with the Red Sea, we will find that brands with more market power will grow and grow more quickly.

We are very optimistic about the mature, professional and high performing team of the underwear.

The underwear has unique advantages on the runway.

It is reported that Yin man underwear is currently in a new round of financing.