The Trend Of Textile And Garment Sector Is Good. What Is The Clothing Company Doing Before Market Value?

In the context of the revival of the garment industry and the good performance of the capital market clothing sector, the garment companies with the highest market value also hope that the stronger the stronger will accelerate the pace of pformation and expansion.

Since the beginning of this year, consumer spending has been upgraded.

Under the background of resurgence, the A share consumer stocks are generally strong, while the textile and garment sector is also performing well. According to statistics, as of mid June, the trend of textile and garment sector has won the Shanghai and Shenzhen 300 dynamic component index for four consecutive months. In shwan industry classification, its performance in consumer stocks is second only to the food and beverage sector.

In this trend, clothing enterprises' market value leading enterprises' dynamic operation deserves attention.

By the end of June 15th, the top five market capitalization companies in A share market were Hai Lan home (about 56 billion 200 million market capitalization), Semir apparel (market capitalization of 36 billion), YOUNGOR (market capitalization of 29 billion 300 million), cross border (market capitalization of 25 billion 800 million) and Shanshan stock market (about 23 billion 900 million of market value).

Of these 5 enterprises, there are 3 men's clothing enterprises, namely, Hai Lan's home, YOUNGOR and Shanshan stock. The remaining two Semir costumes and cross border links can be classified as casual wear enterprises.

It can be seen that men's clothing and casual wear enterprises are larger in the clothing sector.

But looking closely at these enterprises, they are all double main businesses or many main businesses. Besides the men's wear, Hai Lan's home is also developing women's clothing business vigorously. Besides the leisure wear business, Semir clothing is also vigorously developing children's clothing business. It has become a company with children's clothing as its main business. YOUNGOR is carrying out the three carriages mode of "clothing + real estate + investment"; and for the two enterprises of cross border pass and Shanshan stock, in the continuous pformation process, clothing is no longer the main business of the company.

In the context of the revival of the garment industry and the good performance of the capital market clothing sector, these market capitals are in the forefront.

Enterprises also hope that the stronger the stronger will speed up the pace of pformation and expansion.

Speed up the expansion and pformation of channels, and invest in mergers and acquisitions.

Hai Lan's home, Semir dress and YOUNGOR, the three clothing companies with the highest market value, have focused on the expansion and pformation of the channel stores in the business planning, improving the operational efficiency of the physical stores.

In addition, enterprises will find suitable investment targets and take a more active attitude and action in investment.

Hai Lan home in the 2017 annual report, said the company will continue to accelerate the pace of opening stores, and plans to increase the expansion of shopping center stores, in 2018, the company plans to Hai Lan home brand store 400 net increase, and love rabbit brand store increased by 300, that is, men's wear and women's wear shop to increase 700.

In 2017, Hai Lan's home grew by 549 stores, with a total number of 5792 stores, of which 419 were women's wear.

Another key plan is to speed up the investment M & A efforts. The company said it will invest in M & A around the garment industry, mining investment targets that meet the company's strategic objectives, cultivate new profit growth points, and plan a "financing" in the expansion process.

Hai Lan's home said that it is necessary to push forward the refinancing of convertible bonds, and implement the implementation of various fund-raising investment projects in stages, so as to provide a guarantee for the company to create "multi brand management platform".

In June 13th, Hai Lan's home announced that it was approved by the SFC to issue 3 billion yuan of Switching Company bonds.

With this financing, Hai Lan's home is expected to have more investment, acquisitions and expansion actions.

Semir costumes are also planning to spend more time in channel stores.

The company said it would adhere to the development direction of multiple brands and channels, expand e-commerce, shopping centers, outlets, street stores and department stores and other sales channels to diversify stores.

It will focus on stores and create different brand experiences at different levels of the market to create traffic portals.

In addition, the company also accelerated the pace of investment in mergers and acquisitions, during the year launched a number of children's clothing business investment and merger action.

The most recent merger action was that Semir clothing announced in May 28th that the company signed a cooperation framework agreement with all parties of Wenzhou jaino Garments Co., Ltd., with a registered capital of 45 million yuan and jointly invested in the establishment of a joint venture Zhejiang Sen Le dress limited company. After the establishment of the joint venture company, Sen Le dress will buy the registered trademark and some equipment of Wenzhou's brand "COCOTREE", so as to speed up its operation.

Data show that the "COCOTREE" brand was founded in 2002, is the domestic research and development of juvenile clothing brand, there are currently 143 stores.

YOUNGOR is also planning to expand and expand its efforts in channel stores.

The company said it plans to focus on self owned stores, speed up the layout of shopping centers, and speed up the decoration and cultivation of purchased stores so as to achieve chain operation.

In 2017, the company insisted on the strategy of big stores, and the new outlets were mainly collection shops. By the end of 2017, there were 118 net shops and 2356 outlets, with a total reduction of 198 compared with the beginning of the year, but the total business area was 394 thousand and 500 square meters, an increase of 13 thousand square meters compared with the beginning of the year.

In addition, the annual report shows that the single store revenue has increased, and the operating income of the stores that have been open for 12 months, 24 months or more than 36 months has increased by 13.49%, 11.66% and 13.72% respectively.

In terms of investment and mergers and acquisitions, YOUNGOR said it will continue to focus on big consumption, big finance and big health fields, seize opportunities for upgrading consumption, and promote investment business to pform from horizontal diversified financial investment to vertical specialization strategic investment, thus forming an investment system with strategic investment, financial investment and industrial investment as the direction.

The latest move is that the company announced in May 24th that in order to promote the pformation of real estate business to health, pension and healthy towns, the wholly owned subsidiary of YOUNGOR real estate holdings limited won the right to use state-owned construction land in the CX06-05-02g plot of Ji Shi Gang Town, Haishu District, Ningbo, at a price of 75 million 96 thousand and 400 yuan.

The plot covers an area of 121.989 mu, and the land uses are medical and health land. The investment intensity is not less than 21000 yuan per square meter, and the total investment of the project is not less than 1 billion 700 million yuan.

The pformation of main business has been growing rapidly, accelerating the investment and expansion of new main industries.

Different from Hai Lan's home, Semir dress and YOUNGOR, the two main businesses of cross border and Shanshan stock have been pformed into apparel retail enterprises, and have achieved a complete pformation in their main businesses. Their high market capitalization is largely supported by the bright performance of their new main businesses. They intend to further expand their pace on the new owners, and intend to be bigger and stronger in the new market.

Cross border 2017 annual report shows that the company achieved operating income of 14 billion 18 million yuan in 2017, an increase of 64.20% over the same period last year, achieving a net profit of 751 million yuan attributable to shareholders of listed companies, an increase of 90.72% over the same period last year. The company's revenue and net profit grew rapidly in 2017, and its revenue scale crossed the 10 billion mark.

Among them, the original leisure pants main industry hundred round pants industry entity store total revenue 140 million yuan, accounting for the company's total revenue share is only 1%.

By the end of 2017, there were 804 stores under the 100 round trousers industry, including 23 Direct stores and 781 franchised stores.

It can be seen that the company has completely pformed into a listed company based on cross-border electricity business.

However, although the business model has been pformed into a cross-border electricity supplier, its largest revenue category is still clothing / apparel accessories.

Cross border general term, product category covers clothing / apparel accessories, consumer electronics, telephone and communication products, sports and entertainment products, computers and office products, etc., covering consumer's daily consumption needs.

Among them, clothing / apparel accessories revenue in 2017 amounted to 3 billion 297 million yuan, accounting for 23.49% of the total revenue of the company, with the share ranking the first.

Regarding the 2018 development plan, the company said it would speed up brand building, focus on building Gearbest, Zaful, Rosegal and other brands, and build its own channel brand Gearbest in many countries and regions to create the top cost channel brand of e-commerce channel, and build its own clothing channel brand Zaful as a well-known brand in the global apparel B2C cross-border e-commerce website.

By building its own product brand Langria, Mpow, Excelvan and so on, build its own brand matrix.

As for the shares of Chinese fir, the latest move is to split the clothing business into the Hong Kong market.

In June 10th, Shanshan stock issued a notice that the company's controlling subsidiary sun Shanshan brand received the notification from the sponsor of Dongxing securities recently. Dongxing securities had received the letter from the Hongkong Stock Exchange on the same day. In principle, it agreed with the public offering of H shares issued by the Shan Shan brand and the application for listing on the main board, but before the listing of Shanshan brand, the final approval of the Hongkong stock exchange was still required.

Shanshan 2017 annual report shows that the company achieved 8 billion 271 million yuan in operating income during the period, an increase of 51.07% over the same period, and a net profit of 896 million yuan attributable to shareholders of listed companies, an increase of 171.42% over the same period last year.

Among them, the main business income of lithium battery materials business was 6 billion 40 million yuan, an increase of 47.37% over the same period last year, and the net profit attributable to shareholders of listed companies increased by 565 million yuan, an increase of 101.31% over the same period last year, mainly due to the sharp rise in the business performance of cathode materials.

As for the main garment industry of Shanshan stock company, it achieved 667 million yuan in revenue, an increase of 27.23% over the same period last year, and realized a net profit of 49 million 374 thousand and 800 yuan attributable to shareholders of listed companies, an increase of 36.16% over the same period last year, mainly due to sales growth.

Whether it is the scale of revenue or net profit growth, compared with the current main business of Shanshan Group, the clothing business has ranked second.

But from the perspective of clothing business, Shanshan brand has also achieved a simultaneous increase in net revenue.

The company's spin off of clothing business to Hong Kong can be considered as a further focus on lithium battery and new energy business, and it will continue to promote the development of garment business.

The company said it plans to optimize and expand the clothing business sales and distribution network, set up self retailing stores in the prime locations of East, North and central China's frontiers, new frontiers and second tier cities, and set up SHANSHAN retail outlets in the new frontiers, second tier, three line and four line cities in southwest, northeast and northwest, and focus on promoting the two brands of FIRS and SHANSHAN as core brands.

Scan A shares at present

The business performance and development plan of these garment enterprises that are listed on the top of the list can be seen that in addition to the brightest companies in the two main industries, such as cross border pass and Shanshan Group, the development trend of Hai Lan home, Semir dress and YOUNGOR has shown some consistency, accelerating the development of channel operation, investment and mergers and acquisitions, and intending to create "brand operation management" platform.

Can these enterprises have greater breakthroughs in terms of performance and market value? To a large extent, it depends on the multi brand and multi business operation and management capabilities of enterprises.

Behind the larger scale of market value, there will be more brands and businesses to support. How to manage it becomes particularly important, which determines the business development mode of an enterprise.

If ants want to evolve into elephants, their internal structure must change, otherwise their weight will break their legs.

This is for others.

The potential enterprises of subdivision industry also have certain enlightenment: whether they are pforming or sticking to the main garment industry, they must form their own core development capabilities and business models, and constantly pform and pform them, so that they can go further and fly higher.