A Number Of British Apparel Retail Giants Will Have Uniform Size Standards.

One of the most troublesome things about buying clothes online is to choose sizes. The sizes of each brand are different, and they can not be tried on. If customer service is not strong enough, you can only look at the size table blindly.

British consumers are equally upset, but soon they will be able to choose their sizes with their eyes closed, because the British apparel retailing industry will unify the size standard and no longer need to retreat because of size problems.

Over the years, the size of different clothing brands has made the customers of test clothes crazy.

Many women have had this annoying experience: the size of a dress fit in a store is 12 yards, while in another shop it is 16 yards.

In order to prevent clothes from getting fit, some people often take several sizes of clothes into fitting rooms.

Soon, however, they did not have to face such difficulties because many families

The retail giants unanimously decided to abolish their size standards and work together to develop a standard size system.

A nationwide survey of retailers sponsored by ASOS, Tesco's F&F brand, Next, Monsoon, New Look and River Island will measure the stature of 30 thousand adults to create a new universal size template.

A large number of clothes purchased online are returned to different sizes.

Nearly half (47%) of online shopping clothes have been returned, according to a daily report.

This "size of the UK" size standardization project will reflect changes in the body experience of the British.

The last survey was 17 years ago.

Retailers will encourage customers to participate in the survey through a simple Smartphone Application to create their body volume index, which is an upgrade to the traditional body mass index.

The body volume index system will be used to measure the distribution of body weight in specific parts of the arms, legs, chest, pelvis and abdomen.

A similar survey for children in 2013 found that the younger generation became taller, wider and heavier.

The project was conducted by selected survey companies. Richard Barnes, the founder of the company, said: "the standard sizes of different clothing brands are not uniform. The goal of the British body project is to help us better solve the problem of different sizes for customers through a new way of measuring body shape through body volume."

The last national survey of adults in Britain was in 2001, when 3D scan was used to measure the body size of 11 thousand women and men in 12 regions of the United Kingdom.

Barnes said that the shape of the British has changed over the past 17 years due to "natural evolution and the way of life chosen."

He said: "over the years, there has been an increase in the volume of the lower parts of men and women. That is to say, there are more people with pear shaped figures, but we need new data to confirm this fact.

Besides, the importance of height change should not be underestimated because British people are getting higher. "

Alan reig of Tesco said that the survey conducted by selected survey companies on children's clothing has seen results: the return rate has been significantly reduced.

H&M has announced that it will take the United Kingdom.

The version is bigger because customers complain about buying a few yards to fit.