La Natsu Bell's Intention To Complete The Acquisition Of French Fashion Brand Naf Naf

In June 30th, La Natsu Bell, a Chinese clothing group listed on the Shanghai stock exchange, announced that the company's wholly owned subsidiary LaCha Fashion I Limited, a wholly owned subsidiary of the wholly owned subsidiary of Shanghai, and the SH:603157 Management Company Limited, completed the acquisition of Naf Naf SAS 40% share held by VIVARTE SAS, amounting to 20 million 800 thousand euros.

The Naf Naf brand was founded in 1973 by G e rard and Patrick Pariente two brothers. The brand was originally named Influence, and later renamed Naf Naf. It is one of France's most popular fashion brands among young consumers.

At present, Naf Naf sells 11 million products each year through a total of 474 sales outlets worldwide, with a total of 1200 employees. It includes French 220 brand stores and an authorized distribution shop in Spain; Latin America is the most important market in overseas markets outside Europe, with about 100 sales outlets; there are no sales outlets in Asia and North America.

Since March 2017, Naf Naf has been in financial difficulties. Its operating income in fiscal 2017 is 207 million 700 thousand euros, and EBITDA (profit before depreciation and amortization) is only 760 million euros, with a total debt of 41 million euros.

In April 2018, La Natsu Bell issued a notice that the company's wholly-owned sun LaCha Fashion will jointly set up the Star Platinum Fund, LP and its controlled TRENDY PIONEER LIMITED and orient joint international investment (Hongkong) Limited (East Links) jointly with Luxemburg, holding 100% stake in the company, and the total transaction amount will be 52 million euros. After the completion of the acquisition, LaCha Fashion will hold a stake in Naf Naf 40%, Star Platinum and East Links each hold Naf Naf 30% stake. (see "org" report: Three Chinese companies headed by La Natsu Bell bought French fashion brand Naf Naf for 52 million euros).

In fact, as early as January this year, foreign media had disclosed that the French fashion group Vivarte's brand Naf Naf would be sold to Shanghai La Natsu Bell.

About Shanghai La Natsu Bell fashion Holdings Limited

La Natsu Bell group is a fast growing Multi brand fashion group in China. Its subordinate brand, La Natsu Bell, was founded in 1998. In October 9, 2014, La Natsu Bell group's parent company, Shanghai La Natsu Bell dress Limited by Share Ltd, was listed on the main board of Hongkong stock exchange. In September 25, 2017, it was listed on the main board of Shanghai stock exchange and became the first A+H clothing company in China.

La Natsu Bell group is engaged in fashion design, brand promotion and sales of clothing products business, the main public leisure clothing for women. The group is committed to the adoption of 10 brands (La Chapelle, Puella, 7m, Candie, s, La Babit, JACK WALK, Pote, JACK, Babit, and), as well as brand names of investment brands. Clothes & Accessories Products provide customers with the latest fashion costumes with competitive prices.

The group sells products directly to retail customers through offline retail outlets and online operation platforms. All retail outlets are directly controlled and operated by the company (except retail outlets where the brand is invested). Group retail sales in China's mass market market Share is fourth.

At present, the group has 9448 sales outlets, all located in China, and the total number of employees is 37 thousand and 600.

About Star Platinum Capital

Star Platinum was founded in March 2014 by industry leaders, professional investors and public institutions. It is a private Holdings Company which operates mainly in China.

　 About orient Union International Investment (Hongkong) Limited

Orient Union International Investment (Hongkong) Limited was established in 2011 to provide consulting, financing, investment and market research services for Chinese companies.