Embrace New Retail, How Will The Apparel Industry Come To Smart Stores?

Under the impact of the Internet tide, tradition

Affected by the huge impact, "opening shops and keeping shops hard" has become the norm in the industry.

In actual operation, clothing retailers are troubled by many chronic diseases.

The most important problem is customer churn. The apparel industry has long been lacking in customer experience.

At the same time, products are becoming more and more homogeneous. Many stores have been draining through simple and rough discount sales. On the one hand, customers are hard to sticky to brands, and on the other hand, the operating costs are also rising.

In addition, the worries of inventory backlog, low conversion rate and low profit margins have been hanging over clothing retailers.

With the advent of the new retail era, cloud computing, big data,

With the combination of new technologies and other applications, all of these are quietly changing people's cognition of the clothing retailing industry.

Therefore, the clothing retail industry's business, operation mode, and even the organization mode will usher in a major pformation and upgrading.

The leaders of the clothing industry are beginning to explore the wisdom store mode to embrace the new retail business.

Smart store, as the name suggests, is to upgrade the physical storefront intellectualized, on the one hand, to enhance the experience of consumers, thereby promoting sales; on the other hand, it is necessary to reduce operating costs by means of technology.

Clothing retailers' exploration of smart stores can be broadly classified into three types:

The first attempt is to optimize the payment method.

With the popularity of mobile payment, Alipay and WeChat payments have gradually become the standard of clothing retail stores.

Convenient and humane payment experience helps users to actively consume and share and enhance user viscosity.

For enterprises, a perfect payment experience can also improve service efficiency and reduce labor costs.

The second kind of attempt is access.

To get through all channels under the online and offline channels.

Under the online single line pick up, or offline experience online purchase and other new models then arise.

UNIQLO has won the double eleven clothing sales champion for many times, thanks to its all channel strategy.

Specifically, UNIQLO's full channel service is: online ordering, hundreds of stores under the line support 24 hour convenient pick up service.

UNIQLO parent company has announced a year-round performance announcement. The report said that the future goal is to increase the electricity supplier's share from 5% to 30%, and enhance the consumption experience through all channels.

The third attempt is to use intelligent devices to upgrade the consumption experience and promote intelligent store management.

Mark Ed Faye Shanghai dragon dream store access Tmall smart mirror, through the wisdom of shopping guide to promote consumption pformation.

The smart mirror can identify the different preferences of the consumer, and help consumers try to wear a dress to get the recommendation and cross - sell.

The project directly increased the purchase rate of related commodities by 20%.

The business intelligence AI, which comes into fashion technology, is used to track consumers' behaviors through face recognition. It generates thermal maps according to the information of customers' stay in stores, and accurately locate the hot spots and problem areas of stores, helping to optimize shelf layout and product display.

In addition, business intelligence AI can also accurately analyze the user profile of offline customers, and help stores realize data operation.

Clothing retailers embrace new retail outlets by exploring smart stores, constantly upgrading their customer experience and reducing store costs.

With the development of artificial intelligence technology, the effectiveness of using intelligent devices to upgrade offline stores is becoming more and more obvious. It is reported that many large garment retail enterprises have begun corresponding cooperation exploration.

I believe in the future, AI will be widely applied in the apparel retailing industry, and build an intelligent and digitalized consumption scenario to help brand development through online and offline channels.