Anta, XTEP, And Precious Birds... How To Build The World Factory Assembly Line In Jinjiang?

In the first few years of the company's establishment, Xintai provided the traditional shoe upper material, and in 2011, business faced bottlenecks, which promoted him to take the road of innovation.

"At that time, I thought there was something different. I could not be satisfied with the status quo."

He said.

Jinjiang, Fujian, known as the capital city of branded capital and shoe capital, has produced a large number of famous sports brands such as Anta, XTEP, 31st degree, and precious birds.

At present, the private enterprises here are in the important stage of industrial upgrading and new and old inheritance.

The younger generation of entrepreneurs took the responsibility of upgrading and passing on the industry, which was called "the two generation" by the locals.

Xu Jinsheng, who was born in the second years of reform and opening up, is the general manager of Xintai Technology Co., Ltd., Jinjiang, Fujian.

His father was one of the first entrepreneurs in Jinjiang.

Xu Jinsheng's father did the construction machinery parts, and Xu Jinsheng, who returned from England in 2004, chose to start his own business, create and innovate the upper.

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"When I was little, my father often drove me with a motorcycle, and I wanted to start business when I grew up."

He said, "I remember my father was traveling a lot at that time and saw his father rushing to find business, so he would not be afraid of starting his own business."

In the process of entrepreneurship, Xu Jinsheng was deeply influenced by his father.

In the first few years of the company's establishment, Xintai provided the traditional shoe upper material, and in 2011, business faced bottlenecks, which promoted him to take the road of innovation.

"At that time, I thought there was something different. I could not be satisfied with the status quo."

He said.

In 2012, Xu Jinsheng took the initiative to run to the United States to participate in the exhibition. He found most of the companies present in Korea and Taiwan.

The experience of studying abroad enabled him to have the advantage of foreign language communication. He took the initiative to learn from the designers of these enterprises.

"I went to see the design of these big enterprises. They added a lot of processes to shoe type production.

After finding the gap, I came back to tell our company's R & D team to research and develop.

After a period of research and development, they developed a one-step design technology.

"The whole shoe upper is integrated, and the production of shoes can be reduced by many processes.

Later, we can also embroider, print or even drill on the upper. "

He said.

Two years later, all the companies in Korea and Taiwan came to see the shoes of Xintai.

After the pformation, Xintai's vamp was favored by international customers. Before the pformation, international orders were less than 1, many of them were just foreign trade customers, and foreign customers now account for more than 6.

At present, his company's R & D team has more than 200 people, accounting for about 9% of the total number of companies.

Most of the designers of the company graduated from the domestic textile university with professional background.

In addition, the company will regularly invite research institutes or top designers to train these young designers.

In addition to specializing in footwear

Xu Jinsheng is also considering how to increase customer stickiness in terms of R & D, production and material innovation.

He is trying to combine big data with shoe materials to make smart shoes.

"Smart shoes can be used to judge the walking condition of the wearer, whether the gait is standard or not, and to send him relevant information accordingly."

He said, "a certain group of people, such as athletes, can not carry a bracelet in the competition, but if they wear smart shoes, these shoes will help record his exercise habits."

With the support of the Jinjiang municipal government, young entrepreneurs such as Xu Jinsheng can receive relevant enterprises and research institutions in the activities and platforms provided by the government so that they can put their ideas into practice.

In Xu Jinsheng's view, the development of enterprises is closely related to the development of cities.

Jinjiang is building an international innovative city.

"This means that businesses are going out, and international business people are coming in."

At present, his company has 2 offices in the United States, so that he can communicate with foreign shoe designers for the first time and give the design products to foreign countries.

The designer looked at it, and also opened factories in Vietnam.

As the president of Jinjiang Association of returned overseas students and returnees and entrepreneurs, Xu Jinsheng is well aware of the responsibilities of his younger generation of entrepreneurs.

In the two generation of returned students, how to use the knowledge and skills of foreign countries on the basis of their parents' accumulation and combine the traditional economy with the new economy and bring the parents' enterprises to a new height? This is the new generation.

It is also our responsibility to explore entrepreneurs. "

He said.