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China International 2023 Fabric Design Competition And The 49Th China Fashion Fabric Finalist Review Conference

2023/2/28 0:58:00 27

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　　 Spring breeze brings warmth and everything looks fresh. On February 21, at the 2023 China International Fabric Design Competition and the 49th (spring and summer 2024) Chinese Fashion Fabric Finalist Review Conference held in Beijing, more than 3600 high-quality fabrics gathered together and launched a hot competition of fashion creative design.

　　 Li Binhong, director of the National Textile Product Development Center, served as the chief judge of the jury. In her speech, she said that the China International Fabric Design Competition is an important part of the integrated innovation of textile industry product development. In the process of development, its connotation extends from promoting the design and innovation of fabrics to promoting the establishment of a new textile product development management system The organization construction, process management, technology management, design management, marketing, performance evaluation and digital management guide enterprises to formulate product development strategies. "From the fabric design competition, the cultivation of the top ten textile fabric designers in China to the cultivation of the industrial design center of China's textile industry, we always hope to enhance the market competitiveness of China's textile products and the international and domestic influence of China's clothing brands through design innovation."

　　 Fabric "fancy" competition shows, with many innovative highlights ?

　　 The traditional pattern of Chinese characters and auspicious clouds, the cool and icy feeling of bamboo fiber, the English style herringbone jacquard, the luminous printing like stars, the crepe feeling of leaf veins caused by overflow tank dyeing, and the natural pastoral style of yellow and brown color contrast... 442 participating enterprises all brought unique innovative fabrics and competed strongly for gold and silver awards Three comprehensive bronze awards and six individual awards, including the best color application award, the best material application award, and the best pattern creativity award.

　　 "This time, many small and medium-sized enterprises have participated in the competition, and the fabric participating in the evaluation is more abundant, and the creative design is more diversified." Referring to the characteristics of the fabric participating in this competition, Chen Baojian, the chief engineer of the National Textile Product Development Center, pointed out that ecological sustainable development is still the mainstream trend, and environment-friendly fibers represented by recycled fibers, liquid colored fibers, and bio based fibers are favored. With the continuous upgrading of consumer demand, the application proportion of nylon fiber with excellent performance in fabrics has increased significantly, and the trend of high-quality development is distinct. In addition, new fibers pay more attention to commercial operation and intellectual property protection, such as SBR ? Fiber, Tactel fiber, Bingyangku fiber and other materials have registered trademarks.

　　 Expert opinions, pilot product development

　　 Fashion trend perspective

　　 In combination with the current fashion trend, Qi Mei, director of the fashion trend department of China Textile Information Center, pointed out that there are two main directions for the development of clothing: new foundation and new daily life. While returning to daily life, people are more pursuing the low-key luxury inherent in clothing. The products of this competition are in line with the trend in the pursuit of high quality, color and texture. At the same time, personalized clothing fabrics that meet the needs of people on specific occasions are also more finely differentiated.

　　 Li Xiaofei, executive editor in chief of Textile and Clothing Fashion Trend Outlook, interpreted the Fashion Trend of Chinese Textile Fabrics in Spring and Summer 2024 (research and release by China Textile Information Center and National Textile Product Development Center) at the meeting. She pointed out that enterprises are increasingly concerned about product sustainability, and suggested that fabric manufacturers in the future consider the whole industry chain and adopt recyclable materials and environmentally friendly dyeing processes in the design and production process.

　　 Design and R&D perspective

　　 Fu Kui, the chief designer of Beijing White Collar Fashion Co., Ltd., mentioned that a fabric added ironing decoration on the knitted bottom cloth, which is more innovative than the combination of sequins or gold and silver wires with the fabric in the past. In addition, from the two aspects of material selection and process design, it can be seen that the ecological and environmental protection properties of the evaluated fabrics are well combined with the market demand.

　　 Han Qing, senior design director of Yiwen Group's business center, pointed out that the quality, innovation and pattern design of the fabrics participating in the evaluation are at the forefront of the market, and the control of the functionality of the products has met the high quality needs of the consumer market, such as anti ultraviolet, anti-bacterial and anti-virus fabrics, which are impressive. "We hope that fabric designers can further innovate in weaving, jacquard and color, break the inherent thinking, and make design more unconstrained."

　　 Wang Huicong, the material development manager of Beijing Tiexue Technology Co., Ltd., mentioned an impressive fabric that combines polyester and polyethylene materials with high strength and strong thermal conductivity. The company's products are oriented towards outdoor and commuting categories. It is hoped that the fabric can be functional and practical, suitable for daily wear, mountaineering, outdoor and other purposes. Therefore, the requirements for permeability and wrinkle resistance of the fabric are high. However, the selected fabrics are more conventional in this respect, and we hope that fabric enterprises can re create through material combination.

　　 Wang Xinli, deputy director of the Science and Technology Information Department of China Textile Information Center, said that "composite" fabrics were the biggest feature of this product. Affected by the epidemic, consumers have higher requirements for clothing wearing experience. The development of fabric products should not only improve the comfort performance, but also be convenient to manage and meet the multi scene application. For example, shirt fabrics tend to use multiple materials, highlighting the versatility of fibers.

　　 "The overall color of the fabrics evaluated is bright, which can match the natural color well. As a spring and summer fabric, it can give consumers a pleasant feeling." Wang Xiaoshi, founder of Dafang TAIFAR brand, said that the overall fabric is fashionable and practical, which uses many high-tech multi-functional fibers, providing designers with a broad design space.

　　 "With the technical improvement of fiber materials, the function of sports fabrics is developing towards the direction of cool feeling, moisture absorption and quick drying, antibacterial and other composite types. At the same time, sports fabrics need to take into account certain fashion to meet the current fashion trend." Wang Yueping, professor of the School of Material Design and Engineering of Beijing Institute of Fashion Technology, stressed that he hoped that enterprises would not only focus on "wide", but also focus on "fine" in research and development, To create high-quality fabrics.

　　 Wei Xiaohan, the product R&D manager of GORNIA, WACKDO Garments, pointed out that the men's fabrics for this competition focused on the mid market positioning. On the basis of meeting the needs of the large market, it is suggested that fabric enterprises pay more attention to the diversity of brand choices, and improve the update speed of innovation in fabric design and texture, especially for the fashionable development of fabrics such as silk with Chinese characteristics, There is still demand for high-end brand products at home and abroad.

　　 Yu Qianzi, the director/creative director of LALABOBO, believes that the wide application of environmentally friendly materials such as paper fiber is a highlight this year. In addition, the color application of the products in this competition is more bold and younger, and the number of products in safe colors such as gray, white and black is significantly reduced, which is in line with the current trend. "It is hoped that the combination of functionality and fashion will be closer, so that the fashionable women's clothing fabric will show more sporting properties."

　　 Fashion consumption perspective

　　 "There are two aspects that I feel most deeply about the fabrics in this review. One is the environmental protection attribute. There are many applications of recycled materials, which is in line with the environmental protection trend under the dual carbon goal; the other is the functional attribute, such as there are many unidirectional moisture conductive and moisture absorption fast drying fabrics, and we will also focus on the material selection in the future." Duan Wuhai, a senior expert in fabric innovation of Zhejiang Sima Garments Co., Ltd., pointed out that, After the epidemic, people prefer outdoor sports, and fabrics with easy decontamination, waterproof and moisture permeable functions will be more popular with consumers.

　　 Liu Qiuhua, general manager of 361 clothing products, said that there was great innovation in the material application of the fabrics in this review. "As a sports brand, our biggest demand for materials is functionality, hoping to bring consumers an experience of close contact with nature. For example, fabrics in spring and summer should be both warm and breathable. This time, many fabrics have applied new materials with multiple functions, which well meet this demand. It is suggested that textile enterprises should pay more attention to fabric publicity, and integrate the innovative points and reasons of fabrics Things are clearly communicated to consumers. "

　　 Qin Xiaoxia, chief designer of Aime Group, said that the performance of the products in weaving, dyeing, finishing and other aspects was commendable. In the three years after the epidemic, the demand for home and leisure in the terminal market has become stronger and stronger, and the demand for home clothes and leisure wear has increased sharply. In addition, consumers pay more attention to sleeping aids and health care products, so their demand for fabrics is also inclined in this direction.

　　 The person in charge of ecology and supply chain of Tmall New Product Innovation Center also said that the impact of the epidemic on healthy lifestyle has led to the rise of sports and underwear categories and the breakthrough of fabric technology. "We are looking forward to joining hands with the industry and taking data as support to help domestic fabrics move from a professional field to the mass consumer market, and have professional intellectual property rights to become products that consumers really understand, accept and like."

　　 Zeng Fengfei, the brand founder of Xiamen Fengfei Garment Design Co., Ltd., said that from the demand side, whether it is fiber matching or process selection, fabric products with environmental protection properties will continue to be sought after by consumers and the market. There were also many fabrics with strong commercial properties at this review meeting, which provided more references for designers and clothing brands to develop new products in the future.

　　 Zhang Wei, the chief designer of Guiwei Culture and Art (Zhuhai) Co., Ltd., believes that the overall quality of the product is high. One of the chemical fiber fabrics has a wool like and cotton like feel, which has advantages in cost performance. At present, consumers pay more attention to the functionality, comfort and environmental protection of products, so the application of green low-carbon technology in the previous processes such as printing and dyeing is also the focus of designers.

　　 "The development of China's textile products needs not only to emphasize down-to-earth market applications, but also to encourage innovation and creation looking up to the stars." Director Li Binhong put forward three feelings in his summary. First, the development of textile products should focus on both technological innovation and the bold practice and application of popular trends in development; The second is to help enterprises tell good product stories from the perspectives of consumer psychology, technical functions, and popular trends; Third, with the improvement of the collaborative innovation and development capability of China's textile and clothing supply chain, the whole process of transparent management of the supply chain can be realized through digital technology to bring better experience to consumers.

　　 It is understood that the award-winning results of this competition will be announced in March, and the award-winning products will also be statically displayed and promoted in the "China Textile Fabric Fashion Trend Publishing Area" of the intertextile surface accessories exhibition and the booth of China Textile Information Center in March.