Brand Recommendation: Red Bean Group Won The Title Of "The Most Influential Brand Enterprise In 2022"

Recently, the list of "The Most Brand Influential Enterprise in 2022" promotion activities launched by China Industrial and Commercial Times was released. With the release of new products that subvert the industry, Red Bean Group has focused on classic comfortable clothing for 65 years, constantly created comfortable and popular products, opened new comfortable tracks, and continued to empower high-end brands.

The southern red bean sprouts new branches. In 2022, in view of the consumption pain points such as shirt wrinkling, non elasticity, poor ventilation, hard texture, and non fit, Red Bean Group's Red Bean Men's Wear launched a new luxury "Red Bean Zero Sense Comfort Shirt", which was jointly designed by Red Bean Men's Wear and Patrick Grandin, the world's leading fashion designer, to try to revolutionize product design creativity and brand thinking, Let comfort become a fashion and bring a decisive change to the men's wear market. The fabric of the 0-sense shirt is blended with functional fibers from China and Austria, which brings lightweight, delicate, breathable and other comfortable experiences. In addition, HeiQ polymer from Switzerland is added to enable the shirt to sense the body surface temperature, realize intelligent temperature control, and help regulate the body temperature in a comfortable state. In terms of production technology, five 3D three-dimensional tailoring are adopted and 102 processes have been gone through. The side seam of the shirt adopts manual overlock technology, the button eyelet oblique lock conforms to ergonomics, the collar bottom reverse, the fish bone spur on the bottom hem and other 10 high setting processes are used to highlight details everywhere and create comfort and taste with details.

The official publicity of Red Bean Zero Comfort Shirt has built a high matching spokesperson (Qi Wei, the fashion queen) and star celebrities (Hu Bing, Luo Yonghao, Fan Chengcheng, Yang He, etc The discussion on tailoring, fashion and other aspects is hot. In August of the same year, the 22nd "Red Bean Tanabata Festival", Red Bean Group, together with Red Bean Men's 0 Sense Comfort Shirt, was named as the special program of CCTV Variety Tanabata. The total exposure of the whole network exceeded 3.8 billion, the total number of topics read 1.23 billion, and the total number of videos viewed on the whole network reached 333 million. In September, Red Bean Men's Wear landed in London, England, with the "Red Bean Zero Sense Comfort Shirt" to hold a big show. Many overseas models joined the show. International supermodel Kim Dachuan showed his professional strength. The two cities demonstrated the diversity of Zero Sense Comfort Shirts. The total online and offline volume reached more than 500 million. 28 overseas authoritative media, including Yahoo, ELLE, VOGUE, BAZAAR, Marie Claire, reprinted and pushed them, The Chinese brand, which has focused on comfort for 65 years, shines brightly on the international stage... At the same time, the outdoor large screen of Red Bean Comfort Shirt and LED ads landed in gold advertising spots such as Wuxi Metro, popular business circles and ladder media, and strongly announced that "Red Bean Men's Wear Landing in London, England".

In addition, the red bean zero sense comfortable shirt planted grass on the whole network has also won the favor of consumers, with a hot sale of more than 300000 pieces, and the sales of online high-end shirts continue to lead. Hundreds of thousands of users expressed their recognition of red bean zero sense comfortable shirt with actions, and red bean has become a synonym for comfort in the minds of consumers.

Adhere to the construction of independent brand and promote the light of national brand. As early as the 1980s, Hongdou successfully registered its trademark at home and abroad - "Hongdou". In 2010, it was identified as the first batch of only trademark strategy implementation demonstration enterprises in China's clothing industry. In 2022, "Red Bean" ranked 78 in the list of China's 500 most valuable brands released by the World Brand Lab, with a brand value of 83.185 billion yuan. In the same year, Red Bean Group was shortlisted as one of the top 100 textile and clothing brands to be cultivated by the Ministry of Industry and Information Technology of the People's Republic of China. Red Bean men's clothing also won the certification of "Jiangsu Boutique" by virtue of Red Bean's zero sense comfortable shirt category, and was also awarded the title of "pioneer of comfortable men's clothing track" by the China National Garment Association. Red bean 0-sense comfortable shirt won the title of "2022 Top Ten Innovative Textile Products", and won the design awards of China, France, the United States and Italy - China Bazaar Men's Shirt of the Year, France Double Face God International Innovation Design Award, the United States MUSE Award and Italy A Award, becoming a well deserved "popularity king" and the most influential brand.