Preheating New Retail Dimensions To Create A New Era Of Roman

(Netcom reporter Liu Jingmin / Aman Chang)

Yes.

Luo Meng always takes

The culture is pmitted to the world.

The early days of the Luo Meng group

With the development of several decades of development, the group has developed into a large pnational shareholding enterprise group which involves many fields such as fashion dress, paradise, hotel, real estate development, international trade and so on.

In the face of sudden changes in the industry market and rapid development of science and technology, what kind of growth has Roman been?

Recently,

In the early stage, Ben net reporter walked into Luo Meng to explore the reform and development of national enterprises in the past forty years.

Break through tradition, innovate and innovate

Luo Meng's pformation of the "new retail" sector began with a new positioning for new retail. Since the establishment of the concept of "new retail", the concept of Luo Meng to consumers is classic business, mainly engaged in the sale of traditional suits, shirts, trousers and coats. In order to break through the traditional cognition, Luo Meng began to try to widen the product line and widen the age of consumers. Now it covers 25 to 55 age groups.

In the category, Luo Meng also has the new change, in the Luo Meng shop, the exquisite elegant woman clothing custom-made exceptionally attracts the eye, the female clothing category's addition, causes Luo Meng to the entire category development a step further.

Luo Meng always adheres to the idea of inheriting the classics and inheriting the culture of the red gang, and realizes the pformation of popular fashion on the basis of inheritance. Zhou Mengbiao, deputy general manager of Luo Meng clothing company, introduces.

Data is the top priority of new retail. Enterprises collate, collect and build data base through data collection, use big data to guide production and design, make production more efficient, design more scientific, and make management products live in shops.

Under the new consumption demand, products focus on meeting three requirements: first, to satisfy different groups' lifestyles; two, to satisfy consumers' demand for good quality, and three to satisfy consumers' functional needs.

Luo Meng has been developing terminal stores by joining, direct, trusteeship and so on. At present, there are more than 1300 sales outlets nationwide.

In May 2017, Luo Meng's new retail business was launched. The store first landed in Shanghai, and now has 186 terminal stores. It is expected to increase to about 360 stores by the end of 2018. The strategic goal of Mr. Sheng Jingsheng, the chairman of the Luo Meng group, is to build 5 million stores in the next 5 years.

To break through tradition and keep forging ahead, Luo Meng always takes the lead in the development of the industry.

Putting people first and implementing consistently

Over the past forty years, Luo Meng has been adhering to the "people-oriented" concept of development. Under the new retail era, Luo Meng has placed customers in a more important position.

Luo Meng Planning Manager Wang Xinzhen introduced that from the traditional sales logic in the past, it was "goods field people", and now sales are "people, goods and fields", constantly changing to human centered mode.

In the new retail store image building, decoration focuses on simplicity, generosity and fashion, giving consumers a warm feeling.

The design of the store is mainly based on experience. It aims to provide consumers with easy to see, easy to pick, easy to take shopping experience, and a smooth flow of shops gives people a pleasant shopping sense.

Luo Meng through the "people-centered" design, hoping to achieve "when we want to come in, when we want to see, when we want to take more than a few pieces" effect.

The era is developing and the concept has changed. Luo Meng constantly changes the concept of wearing clothes after 70 and 80, and presents a new life form for consumers in the future.

In order to better serve consumers, Luo Meng set up R & D design institutes overseas from the perspective of strategic development, and hired international standard design masters to take the lead in domestic fashion design centers, and constantly introduced first-class fashion designers and craftsmen and retail management talents, forming a high-quality design, technology and management team.

In detail, Luo Meng has a professional dress consultant in the terminal store, and the business school also regularly trains the shopping guide to enhance the sensitivity of fashion.

Luo Meng always believed that the pformation of talents in the process of upgrading is the key to the development of enterprises.

Forty years of time, carrying the new mainstream consumer groups of the modern society, all the life of the post-80s generation, has basically run through the trajectory of the life of the 70 Chinese people. The times have changed and consumers' purchase ideas have also changed.

The country's craftsman Kingdom clothing Roman

"The national brand that the Chinese people need is an attitude, quality, culture and profound connotation."

From the beginning of making Western-style clothes, we emphasize the concept of "comfortable Western-style clothes". Luo Meng's new retail business insists on the inheritance of quality, and the comfort should be interpreted to the extreme. The development of every product not only considers the upgrading of fabric quality, but also the improvement of technology, and the overall effect. From the overall planning around the fabric's comfort and functionality, the product is designed and produced around the human life style.

In the corner of the exhibition hall, the collar sleeve samples are displayed, and the collar sleeves are located at the very high frequency of human activities. Due to the high frequency of use, the ancestors of the human beings are refreshing and solemn on the sleeves of their necklines and decorated with Phnom Penh.

Looking at the products of Luo Meng, we can see the excellent workmanship of collar and sleeve, and look at the brand of Luo Meng. We can see a new generation of industry leaders.

"The country's craftsman" is always the pride of Luo Meng.

The forty years of steady development have long been said to be long and short, but they have accumulated experience and sharpen their willpower for the new round of takeoff by Luo Meng. Luo Meng is determined to shoulder the banner of "made in China" and stride forward to a more youthful and fashionable way, constantly developing new vitality, creating the era of Luo Meng in coexistence of fashion and quality. (Cao Yang)