PEAK Cooperates With Belgian Olympic Committee To Promote Internationalization Strategy

"Signing the Belgian Olympic Committee is another breakthrough for PEAK to implement the" internationalization strategy ".

Xu Jingnan, chairman of PEAK group, said at the signing ceremony.

At five p.m. local time on July 9th, the Belgian Olympic Committee held a press conference in Brussels to announce a strategic partnership with PEAK sports.

In October this year, the Argentina Youth Olympic Games, the 2019 Minsk European games and the 2020 Tokyo Olympic Games, the Belgian delegation will wear the equipment designed and manufactured by PEAK.

This is another important signing after PEAK's alliance with the Brazil Olympic Committee.

"Signing the Belgian Olympic Committee is another breakthrough for PEAK to implement the" internationalization strategy ".

Xu Jingnan, chairman of PEAK group, said at the signing ceremony, "with the rise of China's economy, Chinese brands have also been recognized and supported by more and more international organizations and organizations."

Saive, vice president of the Belgian Olympic Committee, said: "we know PEAK's influence on Chinese sports brands, and PEAK is chosen for its marketing and international reputation.

We believe that this cooperation with PEAK will promote the development of Belgian sports. With the support of PEAK, it will give the Belgian athletes greater motivation to motivate them to climb PEAK. "

Belgium has a very strong strength in football, bicycles, athletics and hockey. In the Rio Olympics, the Belgian army has 2 gold, 2 silver and 2 bronze medals for 6 medals.

"The joint efforts of the Olympic Organizing Committee of Belgium and PEAK sports will help Belgium achieve better results in the Tokyo Olympic Games."

Said saver.

PEAK went to Europe as early as 2005.

In the 2005 European basketball all star game, PEAK officially appeared as an official sponsor in the European arena, which opened PEAK's door to the European market.

At present, PEAK has become an official partner of the National Basketball Association of Germany, Serbia and other countries, and has formed a global partnership with European basketball giant Tony Parker and Teodosic.

"Europe has become one of PEAK's most important overseas markets. Signing the Belgian Olympic Committee will help improve PEAK in Belgium and even in Europe.

Popularity and influence.

Wu Bingrui, deputy general manager of PEAK sports, said that following the launch of a series of close cooperation between PEAK and the Olympic Organizing Committee of Belgium, this is also an important step for PEAK to adhere to the "internationalization" strategy, "accelerating China's international brand to the world, and further realizing PEAK's International brand dream."