The Success Of The New Nike World Cup Campaign Launched The Fans' Mood

Nike's World Cup (Chinese market) new advertising is officially launched, and it has chosen a chance to stir up the fans' mood most.

The 16 strong match, the same as Asia's Japan against Belgium, showed an unfastidious level. The huge flags flying by the fans swept the social network; the whole nation's soccer system developed into Russia's eight strong teams, constantly raising the imagination of Chinese fans to the national team.

The two teams all entered the limit of the Chinese fans' imagination, and the mood lay almost finished. At this time, the commentary storm on the cctv world cup was almost gone. In the evening of July 8th, Nike's world cup side ball marketing finally came.

The 1 minute ad, which was shot separately for the Chinese market, was immediately launched on micro-blog and WeChat's circle of friends. It immediately caused discussions on social platforms and fans' forums. Although micro-blog's forwarding volume was not as good as Adidas's one month full Star World Cup advertising, the number of comments was cut to 2576 copies, which is nearly two times that of Adidas.

Advertising has exaggerated the story of a Chinese football team ruling the world's football world. It is impossible for us to host the world cup in 2033.

Some people are shocked by the "dare to think" of the advertisement, commenting that "I am blushing and have nothing to say" and "not to those who are still laughing at the future of Chinese football". Some people disdain the future of the advertising Description: "you can blow the Chinese football, you NIKE is the first", "this should be called" all rely on my editor ".

The advertisement was filmed by creative advertising company W+K Shanghai, and has been making adjustments before going online.

The purpose of this idea is to make controversial works that can be discussed and want to see second times.

With Chinese football in the context of netizens' own ridicule, Nike used a very provocative tone to describe the advertisement: "not everyone is like them, dare to think, dare to play, dare to dominate tomorrow."

Advertising has maintained Nike's consistent standard, and many realistic details have made the illusion come true enough.

In the 2033 year of Nike's fantasy, the distance was designated by the UAV to set the ball. The fans used laser manicure on the head of the ball. The screen was pparent. The street girls had amazing skills. The German kids played soccer games with VR equipment.

The most important of course is the consistent Chinese team in the plot.

The first reversal of the advertisement was that the figure of C, wearing the No. 7 Jersey, turned back after the goal, revealing a Chinese face.

There are four surnames behind the jersey of the advertisement: Liu, Chen, Zhou and Wang, suggesting that advertisements are talking to all Chinese fans.

Some exaggerated settings are also eye catching, such as "leaving little time for Portugal" and "England crying in the death group". The paper towel used by foreign people to wipe tears is produced in China, and the picture is cut to be crowded with pink.

The cheering staff's paper mill, a less futuristic setting, does match the impression of China at the moment.

According to the press release issued by Nike in July 9th, the advertisement is aimed at youth football.

In other words, do it for their parents.

Fan Zhiyi, the main player of the 2002 World Cup national team, is sitting in the box of 2033 and watching the ball in 2033. He encouraged young players to "come again" as the main player Wu Lei of the Hong Kong team. This is the familiar face of this generation of Chinese fans.

Advertising can be quite successful in provoking patriotic sentiments associated with sports, and from a business perspective, Nike has given the most important publicity opportunities for four years to teenage football, which also illustrates the problem.

The last advertising slogan, "I dare," came from the theme of Never Ask, which was produced by Nike for Russia. In this world cup, Nike has been implementing the marketing strategy of sub national strategy, and has produced corresponding contents for Russia, Brazil and the United Kingdom.

As Nike's biggest soccer player

One of the ads in China should be the most special, because although this year's World Cup finals are likely to be two Nike teams, the Chinese version of the ads is completely fictitious. There is no star in any field. The protagonist is also called Chen Tian, but who is Chen Tian? That's why many people can't help saying two sentences to this advertisement.