Hai Lan'S Home Fundraising 3 Billion To Enhance Information Technology And Enhance Market Competitiveness

Hai Lan's home can issue Switching Company bonds, raising 3 billion yuan, and the term of convertible bonds is six years from the date of issue.

In July 11th, the Limited by Share Ltd of the Hai Lan home (hereinafter referred to as "Hai Lan home", securities code: 600398) issued a public offering issue of Switching Company bond issuance notice, raising 3 billion yuan for investment in information, logistics, R & D and other aspects, and enhancing market competitiveness.

According to the report, Hai Lan's home can issue public debt to Switching Company, raising 3 billion yuan, and the term of convertible bond is six years from the date of issue. The coupon rate is 1-5. The year is 0.3%/0.5%/0.8%/1.0%/1.3%/1.8%, and the time limit for the pfer is from the first trading day after the six day after the end of the issue to the expiry date of the Switching Company bond.

The conversion price is 12.40 yuan / share.

Equity investment is expected to further enhance its capabilities in information technology, logistics, R & D, and so on.

The fund-raising funds will be invested in the upgrading projects of the industrial chain, the construction of logistics parks and the construction of the R & D office building of the AI Ju rabbit, which can enhance the information level of the whole industry chain, respond to the needs of customers quickly, further enhance the logistics handling capacity of the electric business providers, support the rapid growth of the love rabbit business in the next three years, provide a first-class working environment for the high-end talents, enhance the company's talent reserves, and improve the overall design level of the company.

It is reported that the issuance of convertible bonds raised by Hai Lan's home in November 9, 2017 issued a notice, which has been implemented for 8 months.

The three major projects of information construction, enhancing the efficiency of warehousing and logistics, and promoting R & D infrastructure show that Hai Lan's family is striving to develop in the new retail direction. Through the store information upgrading and upgrading, supplier integrated information platform construction, and TM system upgrading, we will create "intelligent stores" to enhance the development level of the whole industry chain.

With the upgrading of economic consumption, the expansion and improvement of the scope and efficiency of consumers' activities, the speed of information dissemination has been improved, and fashion information has been rapidly spread. Consumers in the 123 tier cities are

The cognition and demand of products are more and more consistent, which provides new opportunities for enterprises to play a leading role in fashion products.

The continuous improvement of consumers' demand for the differentiation of clothing products has also promoted the constant adjustment and innovation of clothing retailers to the products.

The replacement has changed the strategic policy to develop younger.

High storage has always been a big problem for clothing enterprises, and Hai Lan's home is no exception.

According to the data, in the 2014-2017 years, the inventory balance of Hai Lan's home was 6 billion 86 million yuan, 9 billion 580 million yuan, 8 billion 632 million yuan, and 8 billion 493 million yuan, which continued to be in a high position, which affected the turnover rate of inventory and further affected the single store business income.

And getting rid of high inventory with the help of e-commerce channels has become one of the important strategies of Hai Lan's home. It has worked with Ali to reach new retail strategy cooperation, cooperate with Tencent, actively develop online channels, and improve the efficiency and service quality of offline stores, thereby easing high inventory and improving performance.

And the fund raising to improve the capacity of e-commerce logistics, in response to the growth of e-commerce business can effectively improve the use of storage systems, and strive to get rid of the high storage dilemma.

In addition, influenced by the imbalance of urban layout and audience consumption, Hai Lan's home is actively infiltrating and radiating into the first and second tier cities. Meanwhile, efforts should be made to expand the shopping centers' stores, optimize the layout of the store's network marketing and enhance the market competitiveness.

In the bottleneck of the slow growth of the main brand, Hai Lan's family, Hai Lan group has been developing towards brand diversification. A series of women's clothing brands such as "love rabbit", expanded children's clothing and light luxury brand have been set up to consolidate the foundation for the growth of performance.

The construction of the R & D office building of AI rabbit will also provide support for the rapid development of AI Ju rabbit.

Relying on the advantages of marketing network, supply chain and brand management, Hai Lan's home development strategy adjustment and steady progress of the channel will play a synergistic effect in the future of e-commerce and new retail.

Upgrading of consumption,

The main way of marketing is no longer meeting the needs of consumers. The high level of storage of Hai Lan's home wants higher breakthroughs. It needs to work hard in design and quality so as to usher in a high growth rate.