The Competition Of Local Fashion Ladies Group Is Intensifying. At The Moment, The Brand Effect Is The Most Important.

Under the upgrading of consumption, fast fashion is getting cold. The growth of high-end women's clothing is bright. High-end women's clothing will become a new growth point for women's wear industry.

Local fashion groups have bigger ambitions. For example, the positive fashion group is firmly in a position to enhance its competitiveness.

However, the Chinese women's clothing market is relatively scattered, and the women's clothing enterprises have a single brand size, which is easily restricted by the difficulty of expanding the scale. In order to improve the market share, the multi brand matrix has become the choice of many domestic women's clothing enterprises.

However, the local fashion group has greater ambitions. For example, the security group is firmly in a position to enhance its competitiveness.

In the first quarter of 2018, an Zheng

The revenue reached 391 million yuan, an increase of 26.84% over the same period, a net profit of 91 million 940 thousand and 300 yuan, an increase of 30.09% over the same period last year. The nine main brands of the main brand contributed 246 million of the increase in performance.

Although ANN is in fashion in China, high-end women's clothing consumption.

Already has a certain position, but continue to increase the brand marketing promotion efforts. In May this year, the positive fashion signed the movie star Liu Tao as its main brand "nine posture" the first brand image spokesperson, has the flow star's blessing, the brand exposure therefore enhances again, nine posture in the first half of this year is expected to become its performance minister again.

In the second half of this year, we will continue to strengthen cooperation with stars, TV, movies, variety shows, and make use of star effect and fans economy to achieve the purpose of brand high frequency exposure in order to occupy a wider range of consumer market.

Ann's fashionable ambitions go far beyond that.

Our goal is to become a world-class fashion industry group.

According to China's clothing network, in 2018, improving the brand matrix to make up for the lack of categories is the main direction of the investment.

Through the introduction of agents, joint ventures, acquisition or creation of new brands and other ways, there is not enough wealth, and on the basis of existing men's and women's wear brands, new children's wear and men's wear brands are added.

In the new category of luggage and accessories, we are trying to create a fashion industry group with light luxury, high-end brand and fashion service.

It is worth mentioning that as of December 31, 2017, the net positive inventory of the company was 470 million yuan, accounting for 21.83% of the total liquid assets.

Among them, inventory accounts for 82.93% of the total inventory.

However, Ann fashion focuses on controlling inventory.

As of the first quarter of 2018, there were 60 Ole shops in the Zheng fashion company to digest seasonal products.

In April of this year,

Zheng Anzheng, chairman of the board of directors, said that the international road to an international fashion has been opened and aimed at the children's wear market.

Under the background of the steady growth of the main brand and the rapid development of new brands, Zheng fashion said it expects to achieve 1 billion 783 million yuan in revenue in 2018, an increase of 25.53% over the same period last year, with a net profit of 359 million, an increase of 31.58% over the same period.

In the first quarter of 2018, the company achieved a revenue of 570 million yuan, an increase of 69.3% over the same period last year, a net profit of 80 million 320 thousand yuan, an increase of 33.2% over the same period last year, and a double increase in net profit margin, mainly due to IRO brand sales revenue and continuous sales of all brands.

It is understood that last year, he completed the French luxury brand designer IRO and

The acquisition of TAM to expand the layout of high-end brands, thus changing from single brand to multi brand business.

However, it is not known whether the acquired foreign brands can adapt well to the Chinese consumer market. If they are localized, they will be more suitable for the consumption needs of Chinese consumers.

He said that in the future development, he will continue to expand the brand lineup through M & A, and achieve a high profit in a single store in the regional market, so as to promote sustained growth of overall performance.

In Song's view, instead of spending a long time doing self created brands, it is better to buy and develop relatively mature overseas brands.

When creating a new brand, the risk is relatively greater, because usually it is either red or not.

Middle and high-end women's clothing enterprises improve product quality through research and development input, dig international designers to improve product design level, sign celebrity endorsements, fashion week and other ways to launch another round of competition.

An Zheng fashion is a high-end female dress group in China. It achieves high performance through the "endogenous + extension" co drive mode.

It is worth noting that 18Q1's revenue is better than that of Andrew fashion, but its net profit is less than that.

Recently, it has famous names such as Five, Plus and so on.

Brand Heji group marches toward A shares, if successful IPO,

The group plans to raise funds for marketing network construction, supply chain and logistics center construction, information system construction and supplementary working capital, which will bring more possibilities to the high-end women's clothing market.

It is understood that as at the end of last year, HKEE group's revenue was 6 billion 590 million yuan, net profit amounted to 961 million yuan, while An Zheng fashion and song's revenue and net profit were 1 billion 421 million, 2 billion 50 million yuan and 273 million yuan, 302 million, respectively, and revenue and net profit increased 17.78%, 17.78% and 15.69%, 52.72% respectively.

In this way, the Heji group has the strongest profitability, and the second is the song fashion.

As of December 31, 2017, there were more than 3000 stores under the hkei group, but at present, the high-end women's clothing market in China is relatively fragmented, and the market structure is not yet in real form.

The competitive situation of the group has been officially opened. This means that excellent brands will stand out, and who will win the final look.