Xiushui Street To Build A "Show Custom" Mode, The First Batch Of 30 Customized Brands Unveiled

On July 21st, 2018 Beijing Xiushui Street "Xiu custom" joint press conference and charity fair was held in Xiushui Street building.

In the 40 years since the establishment of the brand, Xiushui Street, which has attracted much attention from the "quality and new brand" products with high cost performance, focuses on the brand and offline advantages, and mainly promotes the concept of "show customization", which provides consumers with one-stop, multi-level customized services, groping for new retail mode, and striving to meet the needs of consumers.

Hu Wenli, general manager of Xiushui Street, said that the concept of "show customization" was based on the current situation of consumer demand at home and abroad and based on the advantages of Xiushui Street itself. On the one hand, especially after the baptism of international brands and online shopping, consumer aesthetic and purchasing power upgrading, shopping demand diversification and personalization; on the other hand, the private enterprises and independent brands represented by Xiushui Street after the 40 years of reform and opening up have accumulated experience in technology, design, sales and other aspects. With the support of national policies, the concept of customizing this high-end concept can be realized to achieve "consumer demotion", so that more people can enjoy professional customized services.

Hu Wenli concluded that "show customization" is not a noble aristocratic fan, but a one-stop, multi-level professional service to meet the individual needs of consumers. Xiushui Street is the only business in Beijing that can achieve all kinds of customization, except for Chinese and fashion clothes.

Bags, silk gifts, handicrafts, spectacles, jewellery, household goods and so on can all be customized. Xiushui Street is the most comprehensive and cost-effective commercial complex in the country, where consumers can choose customized services according to their styles, custom-made by style, deep design and custom, clothing and collocation, and buyer's order.

Data show that at present, more than half of the shops in Xiushui Street can provide "show customization" services.

Xiushui Street screened and authenticated the shops, and selected 30 shops with good brand foundation and excellent technology. It was recommended to consumers as the first "show and custom" joint brand store, and a "show custom" joint brand certification logo was issued at the meeting.

Xiushui Street merchants are firmly committed to the concept of "show customization".

Ji Mingren, the owner of the three layer Ming Ren Yi Ya clothing custom shop, went to Beijing in 1983 with a hand sewing skill. He started from the stall shop, and now owns the largest clothing custom shop in Xiushui Street. He said: Xiushui Street itself has the largest clothing custom area in Beijing, 24 hours fast clothes, high performance price ratio, and both Chinese and foreign customers are recognized. Now, customers have more customized products and more choices here, there is no reason not to come here!

In recent years, Xiushui Street has continued to introduce designer brand and help realize its evolution from 1 to 100. "Courtyard difference" is one of the new brands, mainly for diversified Chinese style dress customization. Its founder and designer Liao Xiang said that as a newly created designer brand, it needs a place with atmosphere and customers. Xiushui Street's emphasis on "new Chinese style" and "customization" is the premise for her entry. Xiushui Street high end customer group and "courtyard without the same brand" fit her to be very optimistic about the development of "Xiu custom".

In this regard, Hu Wenli said that Xiushui Street started its membership system in March last year, and has accumulated 50 thousand real members. Its customer price is about 2000 yuan, and the top 20% members contribute nearly 80% of the consumption.

Moreover, the Xiushui Street mansion has undergone 9 formats pformation since its opening in 13 years. The two format pformation will be tenth in the end of June this year and the end of August. This year's format pformation will further expand the area of customized area and increase the breadth and depth of customized services.

In the era of new retail added by the Internet, Xiushui Street is keeping pace with the times and will not forget its original intention.

At the meeting, Li Hua, the Xiushui Street Business Council Designers Association, was announced and the deputy director of the business committee, said: "show customization" is a concept of big customization, focusing on the satisfaction of personalized needs. But in the future, "show and customization" is sure to achieve professional design and deep customization. The Business Council set up designer salon, hoping to integrate designer resources inside and outside the building, enhance the design connotation of "show and customization", and at the same time create a bridge between designers and consumers, and strive to hatch more designer brands.

The highlight of this conference is "show custom" joint brand show: the model is wearing "show and custom" joint brand shop.

The jewelry shows the show, focusing on the achievements of the customized products in Xiushui Street.

The end of the charity sale has added a warm atmosphere for this conference.

Part of the show at the conference.

The jewelry will be sold in the form of public donations. The proceeds will be promoted by the Danfeng Chaoyang charity project under the Chaoyang District Women Entrepreneurs Association of Beijing.

Zhang Yongping, chairman of the board of directors of Xiushui Street, summarized the connotation of "show customization" with Li Jiacheng's "wearing a suit and tailored not to catch the big card" in the final conclusion: Xiushui Street is closely related to reform and opening up, and its core competitiveness is high quality and excellent price in China. It is better to customize a Chinese commodity that is fit, fit and suitable for price. If the price is more suitable, the higher the price difference is, the higher the price difference between the two options.

Zhang Yongping is still on the scene calling on everyone to support China's manufacturing, and to make the supply side reform truly fall to the ground, giving Chinese designers and Chinese brands an opportunity to compete with foreign brands on the same starting line.