Why Did The Company Become The First Chinese Knitting Enterprise To Be Invited To Attend The PV Exhibition?
Introduction: does the fabric world feel boring? Paul Forsell is not in the eyes of Wen Hao.
If you look at the "high-end middle class black" style, you will find that this book even has such a description: the upper class can detect "a piece of polyester fabric in Oxford shirt".
Once upon a time, Italy high grade fabrics were used for various brand promotion and become synonymous with brand superior quality.
Today, Chinese fabric enterprises are also quietly rising. In China, the first Chinese knitted fabric enterprise named PV, which is the first to be invited to the exhibition, has used the secret book to tear up the door of the world's top fashion Golden Hall.
First, let me know.
PV Exhibition
:
Premi re Vision Paris
,
PV exhibition in Paris, France
Also known as the French first visual fabric Expo, as a global textile professionals open to the world's top textile exhibition, this year still met in September.
The PV exhibition, founded in 1973, has two sessions a year.
February
and
September
It was held in Villeurbanne, Paris, Beijiao, Paris, France.
There are three main characteristics of the PV exhibition in France.
1., it is original and authoritative; it is said that the global trend of epidemic is PV every year.
2., the selection of exhibitors is very strict. It is understood that the selection of exhibitors is too much to describe.
3., they are all professional buyers. It is said that professional audiences are high fashion and big coffee.
This high-end fashion show can be described as the "Golden Hall" of the global textile enterprises. According to the industry's big coffee, there are more than 400 exhibitors in the PV exhibition, and the knitting enterprises -- the group's ultimate strength is difficult to compete with others. This is the only one who has made a debut in C.
What is the magic of C's debut?
Shenzhen city TOPSON Limited by Share Ltd is a comprehensive textile enterprise specializing in the design, development and production of high-grade knitted fabrics. TOPSON has established branches in Paris, Milan, London, Shenzhen and other regions, and has provided top-quality and high-quality knitted fabrics to famous clothing brands and garment manufacturers in more than 10 countries around the world.
The company has always adhered to high-end product positioning, and has established long-term strategic partnership with large fiber multinational enterprises such as Europe, Japan, Korea and the United States and international fashion oriented institutions. It has grasps the latest international fashion trends, and the new products developed in the leading position in fashion and practicality are well received by the global high-end fashion brands.
The company's R & D capability, technology level and market share have always been in the leading position in the global high-end fabric industry.
Being the only knitting company invited to participate in the PV exhibition, surprise and surprise did not show half a ticket in the eyes of its chairman, Mr. Huang Zhenya, who had prepared for five years.
From product innovation to technological innovation to financial regulation, we have been preparing for five years and always adhere to the original and high-end positioning. Especially in terms of products, we invest huge amounts of money every year in R & D and innovation.
I am not surprised that we were invited to participate.
In a few words, he revealed the determination of PV in the sea.
Huang Zhenya said, "in the early years, the fabrics of Europe and Japan were very popular in the high-end brand clothing of the country, and the fabrics made in China were always treated with cold shoulder in the field of advanced clothing. At this time, I always had no taste in my heart. China is a big country of textile fabrics. Why is there no Chinese business at the top of Pyramid?
I have made up my mind to set up a fabric enterprise that can represent high-end manufacturing and high-end design in China, and be able to compete with the European and Japanese old fabric enterprises on the international stage.
This is the birth of a noble character.
The exhibits are the latest products of the latest season.
For a long time, the products that are still at the top of the market have attracted much attention, and their continuous innovation and related.
"Too many professional terms may not be understood by the public. Let me give you a simple example: our products and design processes are in line with the hundred years old enterprises in Italy and Europe."
As a navigator, he is steadfast and full of words.
It can also be interpreted as Huang Zhenya's most powerful response to the fierce competition in the market homogenization and bad currency.
When I started my business, I was wondering why I could not be a styled myself. Putting this style in the enterprise gene became product innovation.
For example, underwear industry is more sensitive to cost than a few years ago. It is not easy to accept the fabric that is invested in R & D, or it is cheap to be copied instantly. Bad money is expelling good money. At the beginning of the business, the reality and ideal are full of contradictions and distance.
In the end, I chose to stick to my ideal and make the fabric with style. This is the beginning of my heart, which makes me toss a new hole in the high-end women's clothing.
At present, it is still the core fabric supplier of most high-end women's clothing brands in China.
We are not only recognized by customers, but also the upstream enterprises, such as the best Fiber Companies in the world, are willing to draft our reference letter professional and innovative spirit for us.
The head of the group that broke into the world's attention to the fashion hall suddenly came into being.
In the face of the broader market, Huang Zhenya said: "the original intention is still to be seen, and the enterprise should bear the responsibility.
We were invited by foreign famous brands at a domestic exhibition, but we refused, because we thought our fabric style was inappropriate.
Learning to refuse and keeping the original mind can be summed up as the second winning magic weapon that takes the lead.
The road ahead is clear and easy to understand.
If innovation persists in the environment of new economic engine, if we insist, the future road of this company that will bring innovation into enterprise gene will be clear and clear.
First of all, the first exhibition in France has become the best reward for its creativity and originality. It is a game of strength and intelligence with the traditional large knitting group. It is also an examination of the inherent strength of the enterprise with the international big name competition, which has long been entrenched in the minds of buyers.
Faced with the challenge, Huang Zhenya said, "be good at yourself, do research and development of products you like, and develop products with style and connotation."
Calm and calm answer, side full of C debut self-confidence.
Facing the future, we will return.
Two things will foresee the way for the future of the enterprise. First, the fabric is the most direct expression of fashion in recent years. In recent years, more and more designers have created opportunities to create their own fabrics, and the trend of giving life to fabrics with God's hands is becoming more and more obvious. This will inevitably fall into the underwear industry.
In contrast, Huang Zhenya also said that in recent years, the acceptance of fabric quality requirements and high-end fabrics in the underwear industry has been generally improved, and the business in the underwear industry has gradually been revival. In addition, the experience of serving women has made the understanding of fashion and fabrics more profound. For example, when it comes to the topic of underwear worn out, Huang Zhenya thinks: first, the supply chain of underwear industry itself can not wear vitality to underwear, but the clothing brand is quietly eroding the market share of underwear, especially the boundaries of home clothes will be blurred. Secondly, the company has always insisted on the innovation of underwear fabrics.
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