The Little Black Dress Is Out Of Favor. The Fashion World Today Is More In Love With Color.

From the classic black dress of Gabrielle Bonheur Chanel to the little black dress designed by Hepburn Hubert de for decades, black has been a synonym for fashion and classics for decades.

But recently, it was defeated by the striking colourful clothing.

Black has many special meanings in fashion: rigorous, elegant, sexy, pious, slender or evil.

Whether in New York, Paris or China, black has been considered the top fashion color for decades, and people have been keen to show their advanced taste through wearing black.

However, according to theguardian, there has been a "color war" on various fashion websites in Britain in recent years.

For example, Topshop hung the parrot green silk skirt, lemon coat and sky blue trousers suit on the front page of the website; Boden took out all the tomato red sweater and colorful spot dress; fast fashion brand was also not to be outdone; Zara not only introduced the yellow brown and grandmother green lattice coat, but also designed the yellow and pink straight trousers.

Perhaps it is not possible to wear black in the summer to explain the changes in these brands' fashion tastes, but it is clear that the fashion industry is being hijacked by color for nearly one or two months.

According to fashion trend research company WGSN data, color clothing accounted for 20.2% of the market share in the UK in January this year, 16.7% higher than two years ago.

On the contrary, between April 2017 and April 2018, the sales of black clothing decreased by 10%, while yellow showed an alarming increase of 50% over the same period last year.

But this does not mean that black has completely lost its status.

Florence Allday, an analyst at Euromonitor International, predicts that due to changes in people's lifestyles, the proportion of black products that retailers will provide in the future may be less and less.

"Now you can work anywhere, and even your home can become your office, so the boundaries between many occasions become blurred, so color clothes will no longer be considered frivolous, eccentric or inappropriate."

Allday said.

And color is not just designed for very young or fashionable people. For decades, scholars who specializes in audio-visual studies are skillfully applying colors.

For example, the queen of England wore a bright green suit on her 90 birthday, which greatly improved her visibility.

In fact, this shift from black to color is more reflected in the way we talk about it.

In 1990s, most of the colors you wear are related to the seasons in which they are located. For example, they wear dark colors in autumn and winter, and light colors in spring and summer.

But now, we often talk about color, not just the appearance of it, but also the implication of politics, identity and mood.

For example, in 2011, "Millennium powder" became popular, and in 2016, "Millennium powder" was defined as a pink without gender, belonging to all Millennials.

Another color belonging to some millennial generation is named "Gen Z yellow".

Although this color is not historically pleasing -- yellow in western culture represents tramps, monsters and villains, and has a certain meaning associated with crime, but this is just in line with the values of Z generation. They hate things that are too perfect and perfect.

In addition, yellow can also remind people of warm intentions such as wheat fields, sunset and sunflowers, which is also a spiritual comfort for young people wandering in the city.

Similarly, in the past two years, there has been a "melodramatic purple". This fuzzy gender color has virtually added a touch of mystery to the wearer.

There are also some colors used to protest.

For example, the "safe orange" that collectively appeared in the spring and summer show in 2018, attracted both attention and a bit of rebellious character, and made it a "dedicated" color to protest against guns in the past year.

Jane Boddy, the color director of WGSN, once said, "the popularity of color is also because people are increasingly aware of the relationship between color and ourselves, and they are turning it into a tool that defines us."

Unlike the current black trend of popularity in Japan, most fashion experts no longer urge women to wear black clothing to make them look thinner or less distracted.

Hepburn's little black dress

Black has been in existence since nineteenth Century.

Most circles are linked to money and taste.

Although the symbol of black mourning in Vitoria is also a shameful garment worn by immoral women, Coco Chanel's little black dress has saved the color at the most critical time and made it a suitable color for all tasteful women for a long time.

However, as the fashion world deified the black, it began to become less friendly.

For example, Coco Chanel once said, "no woman without a black dress has no future". Designer Karl Lagerfeld also thought that wearing black is much safer than wearing clothes according to your bad taste. Christian Dior also said that black clothes are the most effective among all weight loss products.

But obviously this argument does not "brainwash" everyone.

Naomi Wolf, author of The Beauty Myth, said, "if women choose colors,

This shows that they are confident that they can be taken seriously without wearing black. At the same time, colored clothing also embodies a kind of political freedom, which means people can not apologize for their "conspicuous".