Fans Marketing Assists Men'S Designer Brand CABBEEN Made More Than $100 Million In The Medium Term This Year, Shares Surged 30%

Xi'an SEG International Shopping Center Cabbeen store

August 1, 2018: China's leading

First half year

(hereinafter referred to as "Yuan"), compared with the same period in 2017, 87 million 979 thousand yuan rose 24.1%, earnings per share were 0.1637 yuan, an increase of 31.2% over the 0.1248 yuan in 2017.

Cabbeen Fashion Limited (2030.HK), CABBEEN's clothing price jumped sharply on Wednesday afternoon, up to 5.90% HK $3.05.

In the case of rising profits, the Guangzhou based company increased the median dividend by 120%, from 6 Hong Kong cents in the same period last year to 13.2 Hong Kong cents, with a dividend payout rate of 70%.

In the first half of 2018, CABBEEN clothing recorded a 558 million 100 thousand yuan income, an increase of 37.5% over the same period last year, and 406 million yuan in the first half of 2017.

Yang Ziming, founder and chairman, said that as of the end of the first half of June, group business continued to move forward steadily. Retail outlets improved and e-commerce achieved encouraging results. I believe that online channels will continue to be the main force of the group business.

In 1-6, CABBEEN's clothing retail business entity store sales rose 8.5%, revenue increased 5.2%, and the overall retail business benefited from online channel revenue soared 66.9% to 11.7%. During the reporting period, online revenue increased from 128 million 200 thousand yuan in 2017 to 214 million yuan in the same period.

Wu Shaoqiang, CEO of the group, said in an interview that since the brand business in 2015, the channel has shown explosive growth, mainly because the core customer of the brand is 20-35 years old, and is the most active user group embracing the online channel.

In addition to online flagship stores such as Tmall.com, Tmall, jd.com, Jingdong, WeChat WeChat, vip.com, vip.com and other mainstream platforms,

It also actively invested in social media and KOL marketing, relying on the unique positioning of designer brand to enhance customer loyalty and stickiness.

As of the end of June, the number of CABBEEN clothing WeChat members and fans accounts for 3 million 119 thousand, compared with the previous year's end of June increased by more than 60%, of which 360 thousand of the purchase amount of members reached 788 million 600 thousand yuan, up 15.7% over the same period last year.

Yang Ziming, founder and chairman of CABBEEN costumes, and Bi Wenjun, Li Quanzhe, Ding Zeren and Huang Xinchun of the new generation idol.

Cabbeen Lifestyle, CABBEEN leisure is still the main source of income for CABBEEN apparel during the reporting period, accounting for 82%.

Yang Ziming, chairman of CABBEEN fashion, said in an interview that the group continued to adopt a multi brand strategy and adjusted accordingly. With the increase of brand awareness and the increase of retail channels, the Cabbeen Urban CABBEEN metropolis business will grow rapidly.

At the same time, the group is remodeling the young brand 2AM at two o'clock in the morning, locating the middle end, young and

Tide card, and has recently launched Cabbeen Love, CABBEEN children's clothing.

Positioning the 3-12 year old children's mid-range fashionable children's wear brand, continuing CABBEEN city street and sports style, the main trend of light luxury series, the group plans to set up specialized Cabbeen Love, CABBEEN children's wear shop, and synchronously through the micro Mall for online sales.

Cabbeen Love CABBEEN children's clothing 2018 image of autumn and winter

Tuesday closing, CABBEEN

The share price gains narrowed with the Hang Seng Index, but still recorded a 2.43% rise of HK $2.95, while the Hang Seng index plunged 0.85% or 242.27 points on the shadow of trade war. So far this year, CABBEEN apparel has soared 30%, far better than the Hang Seng Index over 7% in the same period. After 12 months, the stock rose by 36%, while the Hang Seng Index rose less than 3%.