Shandong Ruyi Holdings SMCP's First Half Financial Report To Promote The Chinese Market

A few days ago, the French fashion group SMCP, Sandro, Maje, Claudie Pierlot, and so on, announced its 2018 half year results. The sales volume increased by 12.4% in the mainland and Hongkong market and the effective electricity supplier strategy. At the same time, Shandong announced that it expected to increase the full fiscal year.

In the first half of June 30, 2018, the key financial data of SMCP are as follows:

Sales grew by 12.4% to 493 million euros, up 15.5% from the constant exchange rate, of which second quarter sales grew 12.9% to 241 million euros, increasing by constant exchange rate.

According to the constant exchange rate, sales in the international market increased by 26.5% over the same period last year, accounting for 64% of total sales.

In the past twelve months, there were 114 retail outlets, including 86 direct outlets, and 47 new sales outlets in the second quarter.

SMCP points out that the second quarter sales growth is mainly attributable to mainland China and Hongkong Market And its online business growth. The company CEO Daniel Lalonde Lalonde pointed out that all brands and brands in the second quarter international market They all grow in two figures. "Excellent performance once again proves the relevance of our business model and the strong demand for our brands and products in the global market."

By market:

France: sales in the first half of fiscal year were roughly the same as last year, 187 million euros, of which second quarter sales fell 0.7% to 87 million 100 thousand euros.

Europe, the Middle East and Africa (EMEA): sales in the first half of fiscal year increased 12.4% to 146 million euros, driven by the active growth of the strategic market and the steady expansion of the Italy and German markets, the second quarter sales increased by 15.1% to 73 million 500 thousand euros on the basis of the constant exchange rate.

Americas: sales in the first half of fiscal year increased 15.4% to 60 million 300 thousand euros. According to the constant exchange rate, sales in the second quarter increased by 27.1% to 31 million euros compared with the previous year, mainly benefiting from the high volume and conversion rate of the physical store network and the exponential growth of the electricity supplier channel.

Asia Pacific: sales in the first half of fiscal year increased 43.1% to 100 million euros. Driven by the mainland and Hongkong markets, sales in the second quarter increased by 47.7% to 49 million 600 thousand euros on a constant exchange rate basis.

SMCP pointed out that in the second quarter, the company launched a number of online and offline activities to enhance brand awareness and demand in the Asia Pacific market, including three new stores in mainland China, which were located in Changchun, Zhengzhou and Changsha respectively.

　　 By brand:

Sandro: according to the fixed exchange rate, sales in the first half fiscal year increased by 15.3% to 243 million euros, of which second quarter sales grew 14.7% to 118 million euros, mainly benefiting from the growth of international market and e-commerce channel sales. In the past 12 months, the brand has added 33 direct outlets, mainly located in key cities such as Stockholm, Miami, Zhengzhou and Dubai.

Maje: according to the fixed exchange rate, sales in the first half fiscal year increased by 16.3% to 190 million euros, of which second quarter sales grew 16.6% to 94 million 100 thousand euros, mainly benefiting from publicity activities and brand 20th anniversary activities to enhance global visibility. In the past 12 months, 33 new outlets have been added to the brand, of which 100th of the company's physical stores are located in Beijing. Other key locations include: Munich, Monaco, Miami and Changsha.

Claudie Pierlot: according to the fixed exchange rate, sales in the first half fiscal year increased by 13.5% to 60 million 700 thousand euros, of which second quarter sales grew 13% to 29 million euros, mainly benefiting from the international market. market Growth. In the past twelve months, the brand has added 23 stores, including Hongkong Times Square, Zurich, Holland Utrecht, etc.

Obviously, SMCP's current direct store growth rate has already exceeded expectations. The company previously said it plans to add 80~90 Direct stores a year.

Daniel Lalonde said, North American market It is the expansion focus of the company in the future. In the future, we will continue to open physical stores in the North American market. Currently, we are concerned about the coastal large cities in the market, including Canada's Toronto and Vancouver, along the US New York, Miami, Losangeles, San Francisco and Las Vegas. Two new stores will be located in Miami's Brickell City Centre. The company also invested heavily in the business channel of the North American market. The United States is the best performing company on the Internet. More than 25% of its sales come from the electricity supplier channel, followed by the United Kingdom and Germany.

Regarding the Asian market, Daniel Lalonde pointed out that the company's brand is in China. market It has excellent growth performance, especially the electricity supplier channel. According to Daniel Lalonde, the proportion of electricity suppliers in the Chinese market has reached "global level". By the 2018 half of fiscal year, 14.3% of China's market sales came from online. In 2013, SMCP entered the Chinese market, entered the Tmall mall in 2016, and launched the official brand business in 2017.

Daniel Lalonde said that in the Chinese market, speed and time and the ability to mobilize consumers at the right time are very important. In April this year, Maje launched its brand Day campaign, attracting 4 million 700 thousand users to visit its flagship store on Tmall day. "The Chinese market is the world of mobile terminals and mobile phones - 90% of people pay by mobile phone, and no one brushes credit cards at all." The strategic focus of the company's current China market is still digital channels, and will even expand to more e-commerce platforms in the future.

Driven by gratifying achievements, SMCP The 2018 fiscal year is expected to rise:

Sales grew by 13% and above, up from 11 to 13%.

Adjusted EBITDA (interest tax depreciation and profit before amortization) rate is about 17%.

　　 SMCP Paris time successfully landed on Paris Pan European stock exchange in October 20, 2017, issuing price of 22 euros per share, becoming the second largest IPO in 2017 in Pan European stock exchange of Paris.