Marketing Is Younger. Pacific Bird'S First Franchise Store Will Debut In Guiyang.

With the rise of the shopping mall's new "canal" potential, the collection store with two main advantages, namely, the innovation of consumption mode and the upgrading of shopping experience, makes the Taiping bird with many brand gradient advantages have the platform for displaying the brand image and the new space that is closely communicated with the new generation of fashion.

The first Pacific bird's franchise will debut in Guiyang in August 1st.

Exploration of the strength of collective Store strategy

Founded in 1995.

Over the past 20 years, we have been keeping a keen sense of market demand and constantly building our own brand tier advantage.

Now there are five different development gradients and reasonable brand matrices, including PEACEBIRD WOMEN, Taiping bird dress, PEACEBIRD MEN Taiping bird Mens, LEDIN Lok Chi, MATERIAL GIRL and children's Mini Peace, focusing on different market segments. In addition, since January 2017, the Taiping bird has introduced the new brand or product line of Taiping bird nest fashion home, French children's wear PeTiT PeTiT, Qi series, Chai home, women's wear underwear and so on, and the brand matrix is more plentiful.

It will continuously satisfy consumers' consumption needs at different stages and increase the viscosity of products to consumers, thus promoting the potential and advantages of rolling development.

"For Brand Company, there are currently two ways to increase the fastest.

One is the rapid upgrading of shopping centers. Taiping bird is the first group to cooperate with shopping centers. Shopping centers account for about 30% of the entire company's channels. The second channels are online, accounting for more than 20%.

These two channels have made a big change in our brand. "

Zhang Jiangping, vice president of China clothing association and chairman of Taiping bird, revealed the data at the summit of 2018 China shopping center and chain brand development.

In recent years, Taiping bird seized the shopping mall and other channels and continued in-depth layout. Now, this result has been feedback in the data.

From 2013 to 2017, the retail sales of Taiping bird shopping center increased from 888 million yuan to 2 billion 883 million yuan, and the compound growth rate was 34.25%.

With the establishment of the collective Store strategic mode, Taiping bird, which has the advantage of multi brand gradient, has a brand image gathering display platform and a new space that is closely communicated with the new generation of fashion.

In 2017, Taiping bird has opened its 3 stores in PEACEBIRD, WOMEN, Taiping bird's clothing, PEACEBIRDMEN Taiping bird Menswear, Ledin Lok ting and Mini Peace children's wear in Wuhan, Chai Han Street Wanda and Yintai City, Hangzhou.

In 2018, Taiping bird accelerated the pace of expansion of the collection store. This year, we plan to open about 10 brand collection shops.

According to the financial report, Taiping bird realized operating income of 7 billion 142 million yuan in 2017, an increase of 12.99% over the same period last year, and the net profit of shareholders belonging to the company was 456 million yuan, an increase of 6.72% over the same period last year.

Among them, sales in southwest and Southern China were 6.87% and 18.08% respectively, rising to 500 million yuan and 330 million yuan, accounting for 7.12% and 4.68% respectively, and the operating income of franchisees rose 10.15% to 2 billion 370 million yuan over the same period.

This laid a solid data foundation for the strategic layout of Taiping bird collection shop, gave enough confidence to the subsequent development, and also gained the favor of franchisees.

Using the super wide door to create nearly 200 square meters of LED full screen doorway, rolling up the latest PEACEBIRD show and brand image blockbuster, becoming the "attraction king" of the flower orchard shopping center; the nearly three square meters of the store, the 800 brands of the three brands are on the new line, and the PEACEBIRD WOMEN x NICO PANDA series will soon be new; PEACEBIRD MEN from the New York fashion week to the domestic joint name of the Coca-Cola, and the joint sales of the brand name of the joint name of the joint sales of the "joint name"; the extreme sweetheart brings the "PEACEBIRD" panther (Pink Panther) series, highlighting the brand's cross border strength, while keeping the freshest fashion consumption experience for Guiyang consumers. It is reported that the PEACEBIRD brand collection store operated independently by the franchisee is located in the 2 storehouse of Guiyang flower orchard shopping center, which is crowded with people.

The young and fashionable Taiping birds are becoming more and more aware of young people.

"As a long-term cooperative franchisee, we understand

He also said he would like to see more and more young birds' concern and love for Taiping bird. He talked about the PEACEBIRD brand collection store, Guiyang flower orchard shopping center, which will be officially opened in August 1st.

In the past two years, Taiping bird has been moving towards fashion and younger pformation, and its product design has been constantly "reverse aging".

PEACEBIRD MEN x Coca-Cola made its debut in New York fashion week and detonated the market through the innovative application of the classic Coca-Cola logo and the marketing success of "this is what Museum" flash store.

Photo: PEACEBIRD5 brand big autumn collection

PEACEBIRD WOMEN combines fashion platform LABELHOOD with the theme of "MeAndMy PB", attracting popular fashion in autumn and winter.

In addition, its brand PEACEBIRD MEN x PLAYBOY, LEDIN x PINK PANTHER, MiniPeace x NASA, and MiniPeace joint venture are listed simultaneously.

At the same time, in the younger age of brand marketing,

It is also worth noting.

In October 2016, for the first time, the bird and bird Music Festival was perfectly integrated with fashion and electric sound.

In January 2017, for the first time, the show was moved to the Shanghai Stock Exchange on the theme of "FLY".

In February 2018, for the first time on behalf of Chinese fashion brands, New York fashion week was unveiled.

In 2017, the two core brands, PEACEBIRD WOMEN and PEACEBIRD MEN, respectively held two major themes of "LIVE ON STAGE" and "Work in Progress" in Beijing and Shanghai, showing the fashionable and young brand posture.

In April 29, 2017, PEACEBIRD gathered its Taiping bird dress, Taiping bird menswear and children's wear MiniPeace to debut in Wuhan Han Street Wanda with a new shopping experience and shop image. The opening day was based on the theme of "HOT Wuhan" and Wuhan campus flower school cruise.

A series of activities such as live broadcast by fil blogger, DJ evening party and so on have become a hot topic in the city.

At the same time, the data were also beautifully presented. On the same day, the sales volume of the collection store exceeded 2 million yuan.

After the collection of Han street in Wuhan, what kind of PEACEBIRD has been playing with young people in Guiyang will be a very desirable thing.