Jimo International Children'S Wear Festival Is Coming To An End!

On the evening of July 30th, the closing ceremony and the awarding ceremony of 2018 Jimo International Children's wear festival were held.

The C Pavilion of Jimo children's wear city was held in Jimo, China. A fashion feast for Chinese children's wear came to a close for three days. The children's clothing of Jimo has taken a solid step towards achieving the goal of "children's wear in China to see Jimo".

This year's Jimo International

The festival has gone beyond the past in terms of positioning, supporting activities or effect. In a short span of three days, it has attracted more than 1000 buyers and has a total traffic volume of about one hundred thousand people. Nearly 100 experts from the industry and the industry elite are steering the children's clothing industry, and 21 families.

The brand has displayed its unique design elements and released its fashion trends. Over 30 news media have publicised the grand occasion of children's wear Festival.

"Jimmy" children's clothing enters the brand deep tillage period.

Jimo children's wear Festival mascot naming event one or two prize presentation

In the closing ceremony, in addition to the wonderful children's performance, such as the show, singing, dancing and fashion trends, all the readers eagerly look forward to the awarding ceremony for the children's mascot named "tigers". In order to get a name for the tigers, the Organizing Committee issued a "global name" message. During the month's signing and voting, thousands of names and submissions from different parts of the country and different channels were received. Finally, the "homemade" homonym with Jimo's local pronunciation became the official name of the tiger.

Free photo taken with mascot Jim.

Although it is a naming activity of mascot, it reflects the brand consciousness of Jimo children's clothing becoming more and more mature. In recent years, Jimo has made a deep impression from the famous industrial city to the regional brand to the enterprise brand, which is obvious to all in the industry.

Jimo is an industrial cluster of three famous cities including "China's knitted city", "China's children's clothing city" and "China's clothing trade city". It is also the "13th Five-Year" innovation demonstration base of China's garment industry, with more than 3000 children's clothing enterprises, and an annual output value of over 260 billion yuan. In 2017, Jimo textile and clothing exported 1 billion 440 million 350 thousand dollars, of which 1 billion 108 million 680 thousand of clothing exports were exported to more than 20 countries such as the United States, France, Japan and Kampuchea.

Though Jimo

In particular, the children's wear industry is developed and the industrial foundation is strong. However, the development of children's wear brands has not blowout. In order to cultivate more children's clothing brands to become famous brands of children's clothing such as Jimo red spinning group, this children's wear Festival has also set up another award presentation link, the international brand award of the Jimo children's wear story. The site has presented 30 awards, including the top ten children's wear brands, the brand innovation award, the brand achievement award, the best designer team award and the outstanding contribution award.

Jun Xiu little rainbow, Ka en Kum, Tong Tai,

A number of excellent brands and groups such as Dora, KTM, loefield, park and so on were selected.

2018 Jimo children's wear brand story 10 best children's wear brand award

2018 Jimo children's wear brand story Brand Innovation Award

2018 Jimo children's wear brand story Achievement Award

(2018) best designer team award for Jimo children's wear brand story

2018 Jimo children's wear brand story outstanding contribution award

It is worth mentioning that, at the opening ceremony, the designer group with "hundred children and one costume show" stunning the whole audience, the Qingdao designer cluster, also won the best designer team award of the 2018 Jimo children's wear brand story.

People oriented, introducing design talents to enhance brand value

As a manager of Jimo children's clothing industry, international

Liu Yongjun, director of the Jimo International Trade City Management Committee, said: "in recent years, through the cluster effect, Jimo children's clothing enterprises have shifted from OEM to domestic sales, creating their own brand of children's clothing, and gradually upgrading to personalization, fashion and quality."

We should create a large number of children's clothing in Jimo and create brand names.

One of the key elements of brand is how to improve the design of products, especially the brand design requirements for children's clothing.

To this end, the nation's First University Design Alliance was unveiled at the opening ceremony of the children's wear Festival. The alliance was composed of experts and professors from more than 20 universities and colleges in Tsinghua University, the Chinese Academy of fine arts and Beijing Institute Of Fashion Technology. It attracted the professors and professional experts from the well-known fashion design institutes to gather in Jimo to provide advice for the development of Jimo's textile and garment industry, especially the children's clothing industry. At the same time, the alliance resources were used to attract many design graduates to serve the children's clothing industry in Jimo, upgrading the design level from the source and leading the fashion trend of children's wear.

Fortunately, the development of children's clothing in Jimo is not only a strong "foreign aid", but also the help of local elite designers.

In order to speed up the development of children's clothing industry in Jimo and promote the pformation and upgrading of children's clothing brands in Jimo, Jimo's International Trade City Management Committee has vigorously promoted the Qingdao designer's cluster to be formally established during the children's wear Festival, and has made efforts to design and develop space items in the China Textile and children's wear city. The project has gathered the innovation momentum and vitality for the Jimo children's clothing industry, and will promote the Jimo children's clothing industry to continue to brand and quality.

Big coffee offers advice to build a brand demonstration base.

Children's clothing in Jimo can grow and grow without the integration and function of resources from all over the years. This children's wear festival brings more ideas to China's industrial development in China.

On the Industrial Development Summit Forum, experts from various walks of life take the development of China's children's clothing industry as the theme, and make an exchange of speeches around "cultural strength", "IP effect" and "experience economy" to promote the brand building of children's clothing in Jimo, and provide suggestions for improving the development of children's clothing brands in Jimo.

The Deputy Secretary General of the China clothing association and the director of the Shanghai office, said that the market for children's wear in China has entered a rapid growth period. The changes in consumption demand have resulted in the increasingly complex competitive components. The pressure of market competition has accelerated the subdivision of the children's wear market and narrowed the market space of a single brand.

Under such a big background, children's clothing enterprises must have innovative thinking to meet challenges and dig deep efforts.

In the Internet era, user dominance is the core, product is king, cornerstone is the key, experience supremacy is the key, word of mouth communication decides success or failure.

Wang Yao, vice president of the China Federation of Commerce and director of the China National Business Information Center, believes that the core of the brand is cultural connotations, specifically its profound value connotation and emotional connotation.

At present, China's comprehensive national strength is becoming stronger and stronger, and its international exchanges and cooperation have been strengthened. Chinese traditional culture has been widely disseminated internationally. More and more foreign friends have been able to skillfully apply traditional Chinese cultural elements, which brings new challenges to domestic fashion designers.

Li Wei, professor and doctoral tutor of Academy of Fine Arts, Tsinghua University, said that around the needs of the current people's aesthetic needs and clothing styles, taking modern design concepts and design techniques as the center, from the perspective of modern thinking mode and life style, we should integrate certain fashion hotspots in the selection of clothing styles, colors and fabrics, so as to highlight the design of clothing with national characteristics, fully absorb the essence of traditional culture, and promote the formation of modern forms through improvement, reference, inheritance and development, and finally design outstanding costumes with Chinese characteristics.

Zheng Bo, chairman of Shanghai red textile culture development Co., Ltd., as a native of Jimo, expresses emotionally. In recent years, the pan entertainment industry with IP as the core has begun to usher in a period of value release. IP business has become a hot topic of concern.

China's IP construction still has a long way to go compared with that of Europe and the United States. At present, China's IP agents should take a lot of judgement to avoid any detours. Hong textile is willing to form various cooperation with the vast number of enterprises in Jimo. It is incumbent upon Jimo as its people.

Today, Jimo is in the period of the release of the policy dividend, the rapid development period of the post summit era, and the general secretary's inspection of the strategic opportunity period of Jimo and blue valley. This millennium city states, which once created a model for the development of the county economy, ushered in the golden age of accelerated development.

2018 the successful holding of Jimo International Children's wear festival will strongly promote Jimo's thinking on the six dimensions of industry, market, talent, capital, innovation and policy.

On this children's wear Festival, vice president of China Textile Industry Federation, China

Chen Dapeng, executive vice president of the association, awarded the honorary title of Jimo's "national excellent children's wear brand building demonstration base" on behalf of the China clothing association. It is affirmed not only for the achievements made in Jimo children's clothing, but also for the future development. We'll wait and see.