425 Global Hot IP Gathered In Shanghai, Global Licensing Exhibition - China Station Launched Today

In July 25, 2018, the three day global licensing exhibition, LEC, opened at the 2 Pavilion of Shanghai National Convention and Exhibition Centre (NECC).

2018, LEC will promote the effective docking of influential copyrights, such as animation, video, art, Internet literature, entertainment, games, publishing, corporate brand, sports, etc. IP copyright agents and agents with consumer goods manufacturers, authorized retailers and retailers.

This

The product increased to 18000 square meters, nearly 1 times larger than that in 2017. 123 exhibitors and 425 diversified hot IP appeared all the way to help the rapid development of China's "big" authorized market.

Gathering 425 hot IP in the world to help China's "big" authorized Market

The global authorization market survey report released in 2018 by the International Licensing Association (LIMA) shows that the global authorized retail sales amount totalled 271 billion 600 million US dollars, an increase of 3.3% over the same period last year, and the authorized market of China / Hongkong has been growing strongly.

The global licensing exhibition not only brings together the popular entertainment / cartoon images of IP from Austria, Huaqiang Fang, Mei Ying, Wan Dai Nan Meng palace, Shanda, etc., but also has a variety of popular IP appearances including creating 101 (brand / trademark), Hot Dance Troupe (branding / trademark), British Museum, Song Yang Art (Art and Culture), full time expert (Publishing), BBC Earth (TV program) and so on.

"With the improvement of people's living standards, cultural and artistic licensing is becoming a booster of consumer upgrading and brand upgrading," he said.

At this year's LEC exhibition, products brought British Museum, The National Gallery, Vitoria and Albert Museum, Boston Art Museum, BBC EARTH and so on.

Vice president Luo Li also said: "the development of the culture and entertainment industry has been upgraded to the ecology of the" new literary creation ". The reading article hopes to achieve a win-win situation through co operation, fully release the IP value, and promote the construction of the benign ecosystem of the IP industry.

This year, the reading will bring IP LEC audience to the audience with full time stars, stars changing, and breaking the sky.

Chairman of the International Licensing Association (LIMA)

We are honored to be the exclusive sponsor of the LEC.

Although the global licensing Exhibition China station has just entered the second year this year, it has become an international B2B trading platform.

A series of brilliant authoritative industry activities to develop and authorize the new blue ocean.

China Licensing Conference: Vice President of Blizzard Entertainment global consumer products, Matt Beecher, Van Gogh Museum authorized Laurine van Rooijen lady, legendary entertainment consumer goods and executive vice president of brand development, Mr. Elie Dekel, vice president of global consumer goods licensing business in Greater China, MS Jiang Xuheng, general manager of Iqiyi value added business division, and other global licensing industries.

The 2018 Shanghai creative design competition: Taking the "10 National Treasures Collection" provided by the Shanghai Museum as the design element, focusing on the design theme of "when we met the future", the 20 pieces of children's clothing design and the design of the baby's baby product were presented at the exhibition.

China's China Licensing Awards: the exhibition shows 12 big awards, including IP, enterprise or project, and the final prize list is announced at the awards ceremony July 25th.

New Tencent creation, new authorization - Tencent interactive entertainment licensing Partner Conference: CO sponsored by China and Tencent interactive entertainment, from "Pan entertainment" to "new literary creation", providing authorized exchange platform for various industry partners to help New Zealand create ecological cooperation and development.

2018 "dynamic Shang Hai" animated micro film contest: the 2018 "dynamic Shang Hai" animated micro film competition awards ceremony jointly held by China and Shanghai animation industry association is held at the 2018 LEC site. It will cultivate and guide the market, and open a new door for the development of Chinese original animation.

Film entertainment area: Iqiyi, Tencent video, Shanda, Wan Dai Nan Meng palace and other enterprises, to help film, television, variety, network video, entertainment, games and other categories of popular IP to expand the authorized market.

Wen Bo Art Area: British Museum, British The National Gallery, Van Gogh Museum, Shanghai Museum, Liu Haisu Art Museum and other world-famous museums, such as IP and floating cloud art, Song Yang art, atdodo, and many other art museum IP concentrated appearance, support Museum, art museum, network literature and other various cultural and artistic empowerment and authorized merchants to efficiently dock.

Business matching: authorized business owners from all walks of life negotiate with 425 IP face-to-face meetings. At the same time, through the clothing category, afternoon tea, food category authorized early tea, VIP buyers promotion conference and exhibitor promotion conference help to achieve precise business docking.