The Red Bean Group Has Been Granted A Virtual Business License.

In July 23rd, the Ministry of industry and Commerce issued the official commercial licence for mobile resale business.

It is one of the first 15 companies to get the official license, and the only one in China's textile and garment industry.

Before the official commercial operation of 5G, the Ministry of industry and Commerce issued a formal commercial license, which undoubtedly gave the virtual dealer a window of development in the upcoming 5G and Internet of things era.

5G is different from 3G and 4G. It carries more business and can truly connect all things and react with all walks of life.

5G has a broader market and a wide range of user needs, which will bring huge market resources and differentiated competition opportunities to virtual vendors.

And after 4 years of development of the red bean telecommunications, the use of mobile Internet pre camp technology, actively explore the road of innovation and development of two integration, and make great progress in business mode, product design, channel marketing and other aspects.

Leading enterprises.

Zhou Haijiang, chairman and CEO of the board of the red bean group, said that the Internet of things interconnected with the Internet of things has great potential for development. Red bean is taking this opportunity to fully promote the construction of intelligent red beans, so as to accelerate the pformation and upgrading of the group and continuously enhance the competitiveness of enterprises.

First, "unmanned clothing retail store" smart store to achieve "data docking"

As the only group in the textile and apparel industry that has obtained the official commercial license of mobile resale business, relying on the unique advantage of mobile communication resale business, we are committed to integrate the two technologies and build smart enterprises.

In the development of intellectualization, red bean vigorously promotes the informatization construction of traditional enterprises and creates intelligent red beans.

Red beans have launched smart stores and a number of large offline experience flagship stores nationwide. The total number of chain stores has exceeded 3000.

Red beans also launched the world's first clothing category of unmanned shops. At the world wide web conference held in September 2017, the red bean unmanned clothing retail store at A4 pavilion has become the focus of attention.

The unmanned clothing retail store completes the shopping and payment process through the intelligent shopping guide system.

According to the staff, clothing unmanned retail stores are the upgrading of clothing smart stores. This is the first time to display the unmanned clothing retail store outside the country, and it is also the world's first clothing shop without shop.

And this is just "

A "pverse section" of construction.

In the current era of interoperability, if consumers are pulled back from the line, it looks like a "reverse trend".

But if there are two conditions, it is the new trend in the beginning.

The first condition is to select industries that are personalized and customized. The second is the innovative application of Internet of things technology, which will deeply link consumer behavior, psychology and garment research and development, and subvert the traditional garment manufacturing process, so that products can be more intimate.

As one of the earliest and most famous clothing brands in China, red bean is making such a bold reform.

Beginning in June 2016, a new smart store called "intelligent store" of red bean clothing appeared in some major cities of China.

Here, the functions of traditional stores are being overturned.

In the past, stores played a very simple role, mainly selling or displaying brands.

But now, stores have become the "terminal" of communication between enterprises and consumers.

For example, previous attempts to "fail" in business are also becoming useful communication messages.

This is the typical application scenario in the first intelligent store of Nanjing, Lishui shop.

The first scene is the smart fitting room.

The consumer enters the fitting room with the selected clothes. The reader can instantly identify the selected clothes, and the screen on the wall will instantly respond automatically, presenting the information consumers most concerned about: size, fabric, price and so on.

At the same time, it will show the dressing effect of the model.

The second scene is the fitting mirror.

The scientific name of the fitting mirror can be called the "virtual dressing mirror". When customers stand in front of the screen and slide through the gesture, the machine can sense the "demand" of the customer.

What is the demand? That is, try out different products and determine the style, color and style that are suitable for you.

The fitting mirror is actually using multiple induction cameras to capture consumers' omnidirectional images.

The benefits it brings to consumers is to save fitting time, or to make consumers reconsider their real dress requirements.

Consumers' purchase or try out behavior is becoming a "deep communication" between garment enterprises.

Big data analysis must be based on the accurate data of consumer behavior, and the premise is Internet of things technology.

In the three scenes of smart shelves, smart fitting rooms and fitting mirrors, there are a lot of advanced Internet of things, especially sensing technology applications, such as sensing video and so on.

The red bean group, which has entered the mobile resale business, is very forward-looking on the way of pforming the traditional industries on the Internet of things, and once again becomes the pioneer of the industry and takes the lead in the industry.

In November 2016, the red bean Group officially established the Ministry of networking, specializing in the research and application planning of IOT technology in the field of clothing and clothing.

In fact, as industry experts say, the wisdom of the red bean strategy is most commendable. Its informationization and intelligent innovation are not limited to the enterprise itself, but the pformation of the entire ecosystem. The latter is the lack and urgent need of the Chinese garment industry.

Acquisition of mobile resale business official commercial license "wisdom red bean" is more powerful

Whether smart stores based on the Internet of things applications or the big data platform at the back end, they are only a cross section of the intelligent red bean strategy.

In 2015, red beans launched the "intelligent red bean" strategy, which includes five major systems, including intelligent design, intelligent products, intelligent supply chain system, intelligent SPA system and intelligent management system.

The strategy aims to pform and upgrade traditional industries by using cutting-edge technologies such as Internet of things, cloud computing and the Internet.

So, how do we understand "intelligent red beans"? Taking the clothing industry as an example, the whole process of garment industry can be divided into front-end and back-end, the front end is mainly stores, and the rear end is logistics, manufacturing and design.

At the front end, smart stores focus on data collection, and will also provide scenario based consumption.

At the back end, we can enhance the efficiency and the scientific nature of decision making by raising the level of data and information.

Change is happening.

Through the data analysis system, we can foresee some changes in consumer preferences or foresee new consumption trends.

For example, at present

The theme research and development as a new growth point of casual clothing.

In 2017, red beans and Finland Rovio launched the series of angry birds T-shirts.

In 2018, red beans launched Sorona T and other theme leisure products, and achieved good sales results.

In April 2018, red beans and Jingdong signed an unconditional retail strategic cooperation agreement. The cooperation between Hong Kong Group and Jingdong has gone beyond the simple level of simple buying and selling of goods, but has changed the pattern of today's clothing industry from a deep level.

Through the layout of "unbounded retail" and relying on the huge consumption base of Jingdong, the two sides will open up online and offline sales to meet the needs of consumers at any time, anywhere and in any way.

Since the cooperation with the Jingdong, in June 23rd, the red bean group hand in hand with the suing Holdings Group, around the e-commerce, intelligent real estate + tourism industry, brand communication, finance and other aspects of mutual assistance and cooperation, to accelerate the pformation and development.

According to relevant reports, the red beans have been registered since the launch of suning.com online in 2010.

In 2018, the growth rate of the red bean business on the suning.com line was close to 300%!

As a representative enterprise of Jiangsu and China's long-term commitment to the real economy, the red bean has been walking in the forefront of the industry in the application of information and intellectualization, and has assumed the responsibility of demonstration and guidance of the pformation and upgrading of traditional industries.

This capsule has been officially licensed by mobile resale business, and the construction of "intelligent red bean" has become more and more powerful. In the clothing industry, red beans seize the development opportunities of mobile Internet, and build intelligent enterprises relying on Hong Kong Telecom.

We are making use of the Internet of things technology to build a new ecosystem of Internet of things with consumers as the core, including distributors and suppliers.

This is a major innovation for China's apparel industry.

Zhou Haijiang said that under the impact of the new round of technological revolution, enterprises must change their lives and use design innovation advantages and intelligent advantages instead of low cost advantages to enhance their competitiveness.

Based on new technologies such as Internet of things and big data, red bean's information innovation has benefited consumers and enterprises themselves, and promoted the pformation and upgrading of the entire traditional garment industry chain and ecosystem.

Behind this is

The embodiment of innovation is also the social responsibility of entrepreneurs.