Entrepreneurship: Valuable Asset Of Keqiao Textile Development

The nineteen report pointed out: "to stimulate and protect entrepreneurship, and encourage more social entities to devote themselves to innovation and entrepreneurship.

We should build a knowledge-based, skilled and innovative workforce, carry forward the spirit of the model workers and craftsmen, and create a glorious social atmosphere and a dedicated work ethic.

In the process of pformation and upgrading of textile industry, enterprisers with innovative spirit have played a decisive role in advancing the structural reform of supply side and realizing the increasing variety, quality and brand of textile and clothing.

Entrepreneurs are the soul of the development of the textile industry. Entrepreneurship is an important and special invisible factor of production. The protection and promotion of entrepreneurship is of vital importance to the development of the industry.

Great entrepreneurs have created great products, and many legendary figures have emerged in the development of China's textile industry.

This year, the four membership meeting of the two session of the Keqiao District Entrepreneur Association (Enterprise Federation) shows that the entrepreneurs of the Keqiao District insist on the guidance of the nineteen spirit of the party, resolutely carry out the new concept of development, vigorously carry forward the spirit of entrepreneurship, constantly boost the confidence of development, accelerate the pace of pformation, push forward the revitalization of the real economy, and make a new contribution to the high quality development of the regional economy.

Pioneer of pformation and upgrading

In the proposal issued by the Keqiao Entrepreneurs Association to the enterprises in the region, the pformation and upgrading is a key way to enhance the quality and efficiency of enterprise development.

According to the principle of "quality first and efficiency first", Keqiao textile enterprises should grasp the substantial connotation of supply side structural reform, scientifically grasp the pformation of traditional manufacturing industry and upgrade Zhejiang provincial pilot opportunities, so as to promote the traditional dominant industries to "green high end and world leading", and take intelligence, informatization and greening as the goal.

A group of enterprisers with brilliant achievements have fully played the entrepreneurial spirit of dedication, innovation and so on, and have built one small and other unknown enterprise into a well-known industry.

Although Chen Shengqiang, a director of Chuang Feng (Chuanding) cloth industry in China Textile City, is a post-80s generation, he has led the team to design and produce stage clothing fabrics, which has already been famous in the whole country and even in the world.

It is reported that this year's CCTV Spring Festival Gala performance clothing is a large part of Chuang Feng (Chuang Ding) cloth production.

In fact, since 2007, the first stage of the company's stage costume was on the stage of CCTV Spring Festival Gala. The products of Chuang Feng (Chuang Ding) were already "regular customers" of the large-scale theatrical performances such as CCTV Spring Festival Gala, Lantern Festival Gala and so on.

What kind of charm did the "Cobb" fabric company get so much attention? What kind of efforts did Chen Shengqiang, the young entrepreneur, become the leader of "Sheng Qiang" in the traditional fabric enterprises?

Chen Shengqiang said, "at present, the industry is highly competitive. If we want to win the advantage and win the initiative, the fundamental way out is to further pform the way of development and enhance the comprehensive strength of the enterprise."

Keqiao fabrics are famous for women's wear fabrics, and they have the advantage of good quality and low price both in China and in the world.

But at the beginning of the founding of Chuang Feng (Chuang ting) cloth industry, Chen Shengqiang set up a new path. The company's main products were the stage performance fabrics. In the rush of most fabric enterprises to seek opportunities for development, Chuang Feng (Chuang Ding) cloth industry aimed at this niche market and realized professional dislocation production and operation.

In order to occupy a strong leading edge in this field, Chuang Feng (Chuang Ding) has 400 samples of different colors in its sample room.

In a single color, the company is equipped with nearly 50 colors similar to that of the customer.

Even in the first half of the stage, the business of Chuang Feng (Chuang Ding) has been in the second half of the year and firmly occupied the market share.

At the same time, Chen Shengqiang is well versed in the original basis of leading enterprises to continuously expand the market.

At present, the company has set up a professional designer team in Beijing, Shanghai, Xi'an, Heze and other places to fully understand the local folk culture and produce fabrics that really meet the needs of local consumers.

"Stage fabric is different from other clothing fabrics, only to pursue fashion and beauty, it also needs to combine local customs and customs, so as to highlight the charm of stage fabrics."

Chen Shengqiang said.

Pioneer of innovation and development

It is mentioned in the proposal that innovation is an inexhaustible driving force for the prosperity of enterprises. Keqiao textile enterprises should seize the opportunity of the new round of scientific and technological revolution and industrial revolution, seize the opportunity to nurture science and technology city and create opportunities. Relying on the "Jianhu" talent plan, we should intensify efforts to attract talents, and foster "5+3" modern industries such as high-end textiles, advanced equipment manufacturing, fashion and creativity, and promote innovation in concept, strategy, system and technology, so as to enhance core competitiveness in the future and win the right to speak in the industry.

Let entrepreneurs with innovative future shoulder the mission of promoting textile manufacturing from Keqiao to create.

Shaoxing Da Qian Textile Co., Ltd. is dominated by women's fabrics, and owns two brands, namely, Tai Wan cloth and Yi Shang international.

They are specialized in special knitted fabrics and fast fashion fabrics. The company has worked with Germany, France, Korea and other fashion design companies for a long time to accurately grasp the trend and fashion trend of international fashion fabrics. It mainly serves the domestic second-line clothing brands, and has reached long-term cooperation with Taiping, Europe, ZARA, Korea and so on.

The company's products have won the "Excellence Award" of China's popular fabrics for many times, and have been awarded the "national quality credit service AAA level demonstration unit" and "quality reputation gold medal tracking unit (product)".

Chairman Huang Qi believes that the company's products can be recognized by the market and industry, mainly due to the accuracy of product positioning.

"Through professional research on the consumer market, we constantly collect, organize, and accurately grasp the trend of consumer demand.

At the same time, we should pay close attention to R & D, focus on the research and development of raw materials, professional proportioning and spinning, highlighting the innovation and personalization of products.

Huang Qi said.

It is reported that this year, the company is actively developing school enterprise cooperation, and has been working with the Chinese Academy of fine arts for product display and fabric development.

Huang Qi revealed that the next step will be to continue to concentrate on specialized product research and development, highlighting the advantages of product differentiation, so that fast fashion products can be returned to the single source, and at the same time work closely with garment factories to maximize market efficiency.

As a female leader, after 20 years of thick accumulation, Huang Qi led the company from a traditional market to a perfect textile enterprise. Apart from emphasizing product research and development, production and sales, the management and construction of the team is also the highlight of the company.

The company adopts the system of talent shareholders to share the fruits of operation.

"I feel that equality of relationship derives from respect. Education is not the only condition for companies to recruit talents. As long as they have the ability, it is the stage to display their talents.

I bear this responsibility in mind that the shoulders of so many employees.

Huang Qi said.

Pioneer of open development

It is mentioned in the proposal that opening is the only way for enterprises to continue to flourish.

According to the strategic positioning of the Keqiao district government, "the leader of the construction of Shaoxing metropolis and the bridgehead of the Shanghai Hangzhou metropolitan area", we should further unify our thinking and consolidate our strength, strive to build a new platform for the modern industrial system, a big platform for the development of entrepreneurial drive, and the exhibition area of the international fashion capital. We should seize the opportunity to construct the "big bay area", integrate into the "Yangtze River Economic Belt" and the Yangtze River Delta regional integration construction process, embrace the new era with the open concept, and fully implement the new responsibility of the high quality development.

Entrepreneurs who dare to challenge the unknown, challenge uncertainty and challenge risks will lead enterprises to move forward in the direction of technology, fashion and greening.

In 2017, it was a bumper year for Ji Guomiao, chairman of Zhejiang Jila Liang silk new material Limited by Share Ltd. "China's outstanding managers", "Zhejiang science and technology giant" and "2017 Zhejiang businessmen's annual innovative figures" and other honors were all in his pocket.

In 2017, the company became a "national marijuana textile development base", "national expert academician expert workstation", "China textile industry talent growth excellent enterprise", "Zhejiang province growth culture enterprise", and led the formulation of "Zhejiang manufacturing" standard 1 items.

Under the leadership of Ji Guo Miao, hemp entered the public field of vision, sponsored the Boao Asia Forum, G20 summit and other large meetings. The products of Jila Liang silk made everyone feel the new charm of the textile material of science and technology.

Walk into the exhibition hall of the Jila Liang silk.

Bedding, carpet, wall cloth and so on.

The products are dazzling.

Ji Guomiao believes that hemp clothing has antibacterial, breathable and other health characteristics, and the current people admire the natural, high quality home life concept coincide.

Only by making breakthroughs in new materials can we enhance the added value of products, make products more competitive and constantly advance towards world-class brands.

To this end, Jila Liang silk hemp products from a single clothing and clothing gradually to many fields and brands, successfully developed 15 major hemp products, including home clothing, business uniforms, school uniforms, children's clothing, etc., to achieve the goal of covering all household items.

At the same time, Ji Ma Liang also actively set up online and offline marketing network, not only in Keqiao, Shaoxing and Hangzhou and other surrounding areas to set up "hemp aesthetic living museum", but also opened the "Ji Ma Liang silk Tmall flagship store", aimed at enabling more consumers to understand, test all kinds of comfortable and fashionable hemp products, further promote hemp home brand.

The entrepreneur, who embraces the new era and new ideas with open attitude, has never stopped on the way forward.

"In the future, Ji Ma Liang silk products will continue to be based on hemp products.

Culture. "

Ji Guomiao said.

All the products of Ji Ma Liang will be targeted at consumers at home and abroad with the media and Museum as a medium.

In order to better carry forward and inherit the hemp culture, we will also set up a living hall targeted at some tourist attractions.

Ji Guomiao did not take the unusual road, let the enterprise make its own characteristics, dig deep the connotation of hemp culture, let hemp culture into life, beautify life, and step by step to the functional high-end brand steps.

Pioneers of shared development

It is mentioned in the proposal that the majority of enterprises should actively nurture the society and participate in public welfare undertakings, and contribute more to the development of their hometown through the naming fund, the donation of love and the docking of village enterprises.

We must firmly carry out the concept of "green water and green hills, namely Jinshan Yinshan". We must resolutely fight the tough battle against industrial pollution control, strive to become a green development pacesetter, and take practical actions to protect the green side of Keqiao.

We should focus on the goal of "pro" and "Qing", and strive to build a new relationship between government and businessmen and create a positive atmosphere for the development of fengqingqi.

Entrepreneurs with a certain social influence can invest their time and wealth into the support field and produce substantial results.

Sharing is the social responsibility and future of an enterprise.

Walking into the factory of Shaoxing Xiangying Textile Co., the workers are busy processing the flags of various countries, and there are colorful flags everywhere.

"Xiangying" is named after the director of the Yangtze River. It means that the enterprise should fly like an eagle flying in the sky.

In 1994, Jiang Guobing did not have sufficient funds and sufficient conditions to work as a loader, a code worker, a freight driver, but difficulties did not stop him from moving forward.

With his keen insight into the market, he decided to take advantage of the favorable fabric market of Keqiao Textile City to take the first step in his dream.

In 2002, Jiang and his wife set up the first company of their own, Shaoxing Xiangying Textile Co., Ltd.

In the early days, Xiangying company was a trading company which managed needles textiles and national flag. Jiang Guo soldier was good for people, honesty, high quality and high efficiency service to customers. At last, he achieved today's achievements step by step. Not only has hundreds of workers and hundreds of acres of factory buildings been built, but also established a business mode from billet, printing and dyeing, sewing to sales, and the flag flying by Xiangying has been widely praised all over the world.

In 2013, in order to maximize the liberation of employee productivity and embrace the dream of the whole society, Jiang decided to use the eagle hawk partnership mechanism to let employees become shareholders.

First of all, in the original Xiangying, one adopted the Xiangying partnership mechanism, so that professional people were solely responsible for the purchase, sale and operation of partner companies, emancipating their minds, distributing profits in proportion, so that employees could do their best to complete the work so as to maximize efficiency and reduce all costs that could be reduced.

In the two years of adopting partnership mechanism, Xiangying's business has been booming, and has achieved remarkable results, creating one after another business miracle.

At the same time, the partnership mechanism has extended to two Xiangying. Today, the Department is growing and its performance is also growing.

As the cause continued to develop, Jiang began to contact the Red Cross Society of Zhejiang province from 2009 to support several poor students to complete their studies.

"I always feel that personal wealth is given by society, so we must repay it with gratitude."

The simple words gave the most sincere feelings of Jiang Guo - soldier.