The Red Bean Group'S Eighteenth Red Bean Festival Is Officially Launched

From traditional Chinese festivals --

Another month, the initiator of Chinese Valentine's Day -

The eighteenth red bean Qixi Festival and the Qixi love shopping month were officially launched.

Red bean Festival

with

As the theme,

Through the all media exclusive title CCTV three sets of Tanabata evening party,

Making red bean Tanabata Festival Thematic Party

Special topic for Tanabata

And other activities.

A colorful banquet for the national audience will be presented.

Online and offline linkage

Various preferential feedback

Activities,

It is to let consumers experience fully.

Tanabata bought the most affordable shopping fun.

The seventh evening this year will be in the evening.

The broadcast "Valentine's Day - red bean Tanabata special program" is.

The third all media exclusive title of CCTV three sets of Tanabata evening.

It is reported that the CCTV three sets of Tanabata evening party is divided into three parts, including the traditional culture of Tanabata, narrate the new era Tanabata, dream of sailing, and explain that the small family's contribution is the great power's brilliance, the country is prosperous and the people are safe, and the big country is built by small families.

The love story of the party comes from the constructors who paid for the construction of the Hong Kong Zhuhai Macao Bridge. The 15 professors from Xi'an Jiaotong University moved westward to the West.

On the air show, the party will be greatly innovating and will take

The way to highlight the new media communication and joint

Broadcast.

Through the Jiangsu film and television channel and the Wuxi TV station, the red bean Tanabata Festival themed evening party is the innovation of the red bean group on the seventh day event this year.

Under the overall planning, the theme of the evening party is different from each other. The narrative style has its own connotation, and its rich and varied series of classic chapters.

Looking up to the great man, through their personal love to the interpretation of the great love of home, they give people profound education and enlightenment.

This is the call of faith and the pmission of spirit.

The specific structure of the party is to let the legendary legend of the Cowherd and the weaving girl to lean on the sky and the earth, and they recommend the love of a series of great men, including Sun Zhongshan and Song Qingling, Mao Zedong and Yang Kaihui, Qu Qiubai and Yang Zhihua, Zhou Enlai and Zhou Enlai, and so on, and the contemporary young men and women get the blessing of their ancestors in a collective wedding.

This kind of Party

So that the audience can enjoy a high level party and at the same time be purified and started.

In each love story, there are many forms of performance, including oratorio, opera, recitation and dance, situational punctuation, drama, musical, etc. the whole evening through red lovers' red love songs and red love songs, not only interprets the love of red beans, but also makes the red blood melt into the soul of contemporary youth, and promote the theme and positive energy of the times.

In addition, this year the red bean is the exclusive name of the red bean 2018 Xishan Wanshan Lake International Marathon is also one of the highlights.

Wonderful activities with the Renaissance, Hao brand brand name, Jiangsu radio and television Tanabata special report, will be formed before and after the Tanabata Festival continuous publicity, focus on hot spots.

Various promotional activities of various subsidiaries of the group and various promotional activities under the online and offline activities have also been launched.

Like the red bean stock, it started the fifth session in June to find the story of the most beautiful love. The red bean family week week pushed and exploded money, general stock during the Tanabata love shopping month, launched the "turn to say love you" theme activity, yew healthy row, love to buy a summer and so on.

(edited by Tian Xueli)