The Electricity Supplier Was Praised For Being Selected As "Big Power Brand" Hongxing Erke.

Recently, a joint report issued by the weekly newsletter of the Internet department and the joint venture XinDa electronic monitoring data was released again.

It has attracted wide attention.

In this report, Anta, Lining, 361 degrees, Hongxing Erke, XTEP, and noble birds are selected as objects of data acquisition. Hongxing Erke enjoys the highest reputation and the highest praise rate.

As a matter of fact, Hongxing Erke's performance is not surprising by the third party's data collected from the electricity supplier.

After 2011 to 2014 of domestic sports

After the cold winter, Hongxing Erke continued to strengthen and improve its internal products, sales and other internal links despite its weakening external voice.

In July, in order to carry out the national strategy of "brand power", CCTV launched the "big country brand" column, which began to broadcast Hongxing Erke's feature films. It fully affirmed Hongxin Erke's brand image of "new national product" and its ingenuity and wisdom.

The report of the electronic monitoring data issued by the joint newsletter of the Internet Department of the times weekly, from the angles of the volume of reviews and the content of the reviews, collected the relevant data of the official flagship stores or stores of Tmall and Jingdong during the period from June 26, 2018 to July 18th, and evaluated the online shopping feedback and the best sports shoes brand of word of mouth.

The dimensions of the report are divided into two levels: business level and product quality.

The former includes product quality, customer service, logistics services, promotional activities and after-sales service; the latter includes quality / workmanship, odor, grinding feet, size difference and breathability.

Hongxing Erke has the highest voice rating in all brands. Judging from the favorable rate, Hongxing Erke is also ranked number one, and its product quality is higher than the industry product quality.

To the outside world, Hongxing Erke, a rather low-key in recent years, seems to stand out as a "black horse".

But real concern

However, it is clear that this is the natural harvest of Hongxing Erke's continuous improvement of its supply and marketing system.

In order to speed up the allocation and efficiency of goods and enhance the overall experience of customers, Hongxing Erke has been building intelligent logistics system in recent years.

Intelligent logistics based on the application of Internet of things technology, using WMS warehouse management system, implementing inventory integration, to achieve the most critical "last mile" goods allocation.

In 2017, Hongxing Erke laid out the important achievement of intelligent logistics, which was completed and put into operation in Changtai Electric Power Industrial Park.

As the first industry base in China to build an electric business park with the concept of "interconnection, intelligence and green", the smart supply chain has greatly enhanced the service quality and competitiveness of Hongxing Erke's electricity supplier. The direct embodiment is: good service reputation, recommended by Tmall as worry free sellers, Tmall in the first half of 2018.

The growth rate of category domestic competition is the first.

Adhere to the quality of ingenuity, "new domestic products" to promote brand new heights

In this third party monitoring data, the most important thing that consumers evaluate is the quality problem. The first rate also reflects the insistence of Hongxing Erke on products.

"No matter how the market environment changes, we need to always keep a close watch on the core of" product ". We need to implement the spirit of craftsman into every aspect of product production and create excellent product quality.

Wu Rongzhao, chairman of Hongxing Erke industry, said Hongxing Erke's dedication to quality is not just a slogan, but a solid product development.

Since the establishment of the brand, Hongxing Erke took "technology leader" as an enterprise development strategy to create a unique independent intellectual property matrix.

By studying the mechanics of human body and analyzing the big data of Chinese consumers, Hongxing Erke developed energy storage running shoes, GDS running shoes and cage bone technology.

And a number of representative products of independent innovation and passed

The test has been popular among consumers.

More efforts should be put on the "training of internal strength", so that the outside world will have an illusion of brand building.

In fact, Hongxing Erke is more sophisticated and specialized than ever before, creating its own brand "strong symbol".

For example, for more than 10 years in tennis, it has been in collaboration with more than ten top domestic and international competitions such as WTA Guangzhou International Women's tennis open, Shanghai ATP1000 masters, Abu Dhabi World Tennis Championships and China Open tennis tournament. It has demonstrated the image and value of moving brands. Based on the new changes in consumption groups and consumption patterns, it has made bold attempt to cross border marketing in brand marketing, and has launched a full scene integrated marketing with the cinema. "2018 China's 500 most valuable brands" list, Hongxing Erke ranks 25 billion 715 million in the brand of sports brand.

Based on this bottom line, in July this year, Hongxing Erke's feature films were broadcast in CCTV's "big country brand" column.

"We need to have the confidence and courage to fight hard, to make the world recognize the strength made in China and realize the pformation from a big manufacturing country to a big brand country through its own efforts.

This is also the mission and responsibility of big brands in the new era.

Hongxing Erke, led by Wu Rongzhao, will go on the international stage with a more confident brand image. Not only will her own brand symbol "TO BE No.1" be deeply rooted in the minds of consumers, it will also set up the image of China's "new domestic product" internationally.