Yi Bang People'S "China New Custom" 2018 Brand Strategy Conference Was Held In Beijing

August 5, 2018 afternoon, domestic high-end customization platform

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The Art Center held the 2018 Brand Strategy Conference on "China's new customization".

Yang Jinchun, vice president of the China Fashion Association, director of the custom Specialized Committee, Deputy Secretary General of the China clothing association, Zhao Yabin, Secretary General of customized Specialized Committee, and nearly two hundred guests, including customer representatives, industry leaders, experts and partners, were invited to attend the press conference to witness the industry event.

On the press conference, Yirong founder, chairman and CEO Fang Qin carried out the strategy of Yirong people.

Fang Qin from the current development trend of China's garment industry, for the first time in the industry, put forward the concept of "China's new customization", and from the "new user", "new mode", "new technology", "new supply chain", "new target" five dimensions to explain, put forward the development strategy of the next stage of the clothing company.

Figure: founder, chairman and CEO Fang Qin

Founded in December 2014, Yi Bang is the high-end Internet customization platform in China.

Yi Bang pioneered the introduction of the new business model of "Internet + portal volume + industry 4" C2M into the industry, and promoted customers to make an order through mobile APP, official website, WeChat public number, small programs and other channels, and professional dress consultant free door-to-door volume service.

Yi Bang people mainly serve the new middle class, mainly in the business owners and executives.

As the backbone of the upgrading of consumption, they focus on quality and service experience, customized and personalized demand is obvious.

In order to better satisfy consumers' pursuit of high quality clothing, in recent years, Yi Bang people continue to introduce international luxury fabrics, leading the country.

Intelligent manufacturing enterprises cooperate to improve and upgrade the "new supply chain".

At present, Yi Bang has reached exclusive strategic cooperation with more than 10 global luxury fabric brands such as Shi Jiabao and Cerruti 1881, and owns nearly 20 excellent clothing custom brands such as Lu Tai, Zhuang Ji and La Feng.

The rapid take-off of China's Internet economy has made the brand of domestic goods gradually rising and stimulated greater national consumption power.

Since its establishment for more than 3 years, Yi Bang has developed from an initial 6 party team to an industry benchmarking enterprise with 43 domestic branches and nearly 900 employees nationwide. It has accumulated more than 450 thousand service users and about 2900000 fans of WeChat public account.

As an advocate of China's new custom, Yi Bang people will further build up their core competitiveness and speed up the strategy of globalization.

Faster integration with the world.

In this regard, Yi Bang people put forward a three year strategic "new target": by 2021, sales exceeded 10 billion mark.

The new image of Yi Bang people was unveiled for the first time in the press conference. The new logo, brand slogan and image promotional film were officially unveiled.

At the same time, Yi Bang people also released the 2018 white paper of the new clothing of China, which shows the consumption situation of the domestic garment customization market by multi-dimensional data such as user size and purchasing power ranking.

Figure: Cerruti 1881 Asia Pacific president Emanuele Iannitto

On this brand strategy conference, Cerruti 1881 Asia Pacific region President Emanuele Iannitto, Wu Bangdong CEOMatteo Patti and Zhuang Ji dress general manager, as a guest invited to the scene to support this release.