The Century Old Brand Is The Ultimate Dream Of Zhejiang Jinfeng Textile Machinery.

"Reform and opening up have made my dream of starting an undertaking." Recently, in an interview with reporters, Dai Buzhong, chairman of Zhejiang Jinfeng Textile Machinery Co., Ltd. felt deeply touched.

From the sales volume of several hundred thousand yuan in 1986 to the sales of more than 100 billion yuan in 2017, Jinfeng company has grown into a national high and new technology enterprise and a key enterprise of domestic spinning and carding equipment in 32 years. Now, Jinfeng company, which entered the year of its founding, has never forgotten its original intention, and has made great efforts to make the "Jinfeng" carding equipment create a world-renowned brand for 100 years.

Seize opportunities and transform into high-end Combing Equipment

In 1986, Dai Buzhong and two partners were established. Wenzhou City Jinfeng textile machinery parts factory, producing wool accessories, after the introduction of customers, then made cotton spinning equipment, such as Xilin accessories. Dai Buzhong, a newly built factory, was born and sold with his official letter and a pile of telephone yellow pages. He opened the door of the cotton mill and started his own career.

Opportunities are always reserved for those who are prepared. In the company's technical personnel solid research and development, Dai Buzhong vigorously promoted, Jinfeng company quickly obtained 22 cotton spinning enterprises in Zhangjiagang carding machine supporting orders. Dai Buzhong recalled: in 1986 ~1988, the supply of carding machines was in short supply, and the company's orders were overwhelmed. But the good days are fleeting. At the end of 1988, the carding machine market began to slump, sales were blocked, and supporting equipment was unsalable, so the company had to re transform. But it is this experience that makes them aware of the importance of product diversification. So the company decided to turn to the development of combing machine cylinder.

The development of Jinfeng company is going up to a new level in 1992. This year, the company got the technical transformation document issued by the former Shanghai Textile Industry Bureau, and took over the production orders of 6 cotton spinning enterprises in Shanghai, and opened the Shanghai market. Over the next few years, with excellent product quality, the company's products have entered Jiangsu. Henan Provinces such as Hebei and Shandong have been rapidly realized. domestic market The initial layout.

Jinfeng company is also the first batch of enterprises to carry out the "Wenzhou mode". Although it belongs to collective enterprises, it can still organize production and circulation according to the demand and supply of the market, and ensure the free flow of capital, technology, labor and other production factors. This mode of operation allows the company to achieve annual sales of several million yuan in just a few years.

"It can be said that every step of transformation and development of Jinfeng company conforms to the trend of reform and opening up." Dai is loyal to the good policies of the state's reform and opening up. In order to achieve broader development, the company completed its restructuring in 1996, from collective enterprises to joint-stock enterprises, and was renamed Zhejiang Jinfeng Textile Machinery Co., Ltd.

With the deepening of reform and opening up and the gradual opening of the domestic market, Jinfeng company has firmly grasped the opportunities for structural adjustment and development of the textile industry, and gradually explored a road of sustainable development with the characteristics of Jinfeng. In the field of domestic textile equipment and specialty, we are committed to improving the level of product autonomy, applying new technology, new technology and new materials to products, completing the transformation of product structure and stepping into a new stage of being stronger and better.

　 Down-to-earth, virtuous circle, enhance enterprise strength

After 32 years of development, the leading products of Jinfeng company now involve cotton comber and Carding machine Most of the key components include tin, top comb, clamp plate, rotary cover, fixed carding board and preset card, etc. the products are widely used in cotton spinning, hemp spinning, chemical fiber, cashmere and other textile fields. The output and sales volume of the whole cylinder, integral top comb and clamp plate are far ahead of the lead for many years. Most of the products are close to the international level, and some of the performance indexes of some products have surpassed the products of internationally famous brands.

At present, the business of Jinfeng company is mainly divided into two categories: spinning machine mainframe matching and cotton spinning factory technical transformation. The first category is the main equipment for more than 50 domestic advanced spinning machinery factories, including Heng Tian heavy industries, Jingwei Textile machinery, Pacific Textile machinery, Qingdao Hongda, Zhuo Lang (Changzhou), India Lang Wei LMW company, Henan Hao Chang, etc. the other major category is the technical transformation of more than 2600 cotton spinning enterprises such as Wuxi cotton, Anhui Huamao, Shandong Wei Qiao, Huafu fashion and Ruyi textile. "The vast majority of customers give us feedback," Jinfeng's series of equipment has good use effect, long life and high performance price ratio, "said Dai Buzhong.

Summing up the achievements of the company today, Dai Buzhong thought that it benefited from the company's "four adherence": adhering to the people-oriented business philosophy, forming a high level and intermediate level of all kinds of human resources gathering pattern; persisting in the development process to be realistic and innovative, achieving product structural adjustment and shift upgrading, and continuously upgrading the quality of products; persisting in technological transformation without stopping, expanding the scale of production successively for three times, increasing the stamina of enterprise development, enhancing the strength of enterprises in a virtuous circle; adhering to the good faith management and innovating the management mode, not only established a long-term friendly cooperative relationship with the vast majority of cotton mills and the host plant, but also established a competitive and cooperative relationship with their counterparts, and reduced the operational risk to a minimum.

"The Asian financial turmoil and the two financial crisis of the global financial turmoil in 1997 brought many textile companies to a halt, but even in the most difficult times of the financial crisis, we have not been in arrears of wages for the past 32 years. The company has insisted on issuing wages from the bank for the employees, especially for the technical personnel, forming a management framework, laying a good foundation for the smooth transition and development of the company." Dai Buzhong said that the reason why Jinfeng company is able to embark on a sustainable development is to have the ability to deal with all kinds of crises. It is precisely because of this ability that he has emboldened to put forward: "to do special finishing equipment, create a hundred years brand" goal.

Now, the current general manager Dai Xianlei's accession has also made the goal of "making special equipment and making a hundred years brand" a new successor. The 90 year old master of finance from Johns Hopkins University has taken over the company for 3 years, but has achieved remarkable results. It not only works well with the software companies, but also makes new ERP systems for the company, makes all the production and business operations, and sets up big databases, so that the management level and production efficiency of the company are greatly improved. It also establishes 5 innovation systems, namely, independent research and development, global R & D strategy decision, international R & D talent cultivation, integrated Western and Western R & D process, and differentiated R & D assessment and incentive, helping to enhance the global competitiveness of the company's products.

　 Layout, global perfection, integration of internal and external resources

Although Dai Buzhong and Dai Xianlei are slightly different in their business philosophy, it is their common goal to make "specialize in fine combing equipment and create a century old brand". "At present, China is a big textile country rather than a strong textile country. One of the important factors is that the textile machinery manufacturing industry is not well developed, which naturally includes textile machinery and equipment. If China wants to transform itself from a big textile country to a strong textile country, it must be pushed forward, and the company has a good foundation, and naturally it should do better. " Dai Xianlei is full of confidence.

Emphasis on innovation and innovation is the focus of our work. These innovative products have significantly improved the carding quality from the earliest integrated tin Lin, adjustable carding gauge, tin alloy to titanium alloy pliers, and 5T Xing Xilin, carding machine, transparent cotton web cleaner and double row stationary flat, which has brought value to the vast number of cotton spinning enterprises and improved the performance of Jinfeng. "With the increasing speed of comber, the quality requirement of Xilin is improved correspondingly. Under such circumstances, the quality of Graff, Germany schle and other international famous brands of Xilin is more obvious. Dai Xianlei admitted that there are still some gaps between the products of Jinfeng and the top international standards. "Therefore, we have been researching and developing the combing cylinder. As Dai Xianlei said, Jinfeng company will gradually increase its cooperation with well-known institutions at home and abroad to jointly develop better quality and cost-effective products. For example, the company adopts automatic control vacuum heat treatment advanced quenching process, after several tests quenching and tempering, the hardness of the needle tooth surface is achieved, the hardness of the working part of cylinder needle tooth ensures high wear resistance, and the internal of the needle tooth has impact resistance, so as to improve the service life of the cylinder.

Dai Xianlei also formulated the global strategic development goals for the company: to create an international concept of corporate culture, to form a culture blending system in the East and West, to activate the internal and external resources, to create the brand culture of Jinfeng, to create a new vitality in the international textile field, to make clear the positioning of the product standards, to transform the product standards from the enterprise standards to the national manufacturing standards, to push the product standards higher than the international standard requirements, to form an international first-class service system, to provide the service system that is in line with international practice, to the domestic users and international users, to make the after-sale service of the company irreplaceable, to standardize the introduction and management of talents' international management rules, to form a people-oriented international talent echelon, a differentiated management standard, and to integrate the Chinese and western human resources system.

Besides, paying attention to corporate image is the tradition of Jinfeng company. In 2009, the company hired Louis Liu, a well-known magician in Taiwan, to speak for the company. Textile machinery industry It is "the first time". The phrase "miraculous carding effect" has made more people remember the brand of "Jinfeng". Now, in order to further enhance the company's global image, Dai Xianlei has hired a professional design team to redesign the company's logo and will make a new appearance at the 2018 China International Textile Machinery Exhibition and ITMA Asia Exhibition.

Dai Buzhong said that in the 40 years of reform and opening up, the whole world has rediscovered China. During the 32 years of the growth of Jinfeng company, more users of the world know the competitiveness of domestic combing equipment. In the future, the company will take technological innovation as the core, informationalization as the driving force, and strive to create famous brand as the means, with the backing of enterprise culture as the backing. Domestic and foreign markets In the competition, we should comprehensively enhance the core competitiveness of enterprises, and create a century old brand of combing equipment.