• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    How To Play "New Retail" In The Internet Era?

    2018/8/10 11:18:00 255

    Physical StorefrontNew RetailUser ManagementAPPPlatform

    Understanding consumers or users has always been

    Garment industry

    One of the important topics of management.

    In addition to using questionnaires to get consumers' opinions, collecting user and brand interaction through user tracking technology is another common way to understand users.

    Next, through interviews with a well-known business platform leader in Hangzhou, I share with you through his past experience, in the new retail era.

    Garment industry

    Evolution and development of user management.

    User management of physical storefront

    When the Internet is not yet popular, clothing consumption behavior occurs mostly in physical stores.

    Brand clothing

    The details of pactions are usually passed back to the enterprises through cash registers, and more practitioners know little about consumers.

    08 years ago, all the chain store brands were collecting the basic information of users by way of the cashier to judge the age and sex of the users themselves, and manually type the cash register system.

    "At that time, we began to develop membership cards in order to get more and more accurate users. This is the most common way for entities to track users at that time."

    Liu Ruoyun, a real retailer under the new network of stalls, reflects.

    "Although we can link goods and customers to sell through membership cards, but before buying, how do we know which store we are staying at before entering the store and what we have seen?

    clothes

    And so on, it was still blind to us.

    Be engaged in

    Garment industry

    In the past 15 years, Li Yunfei, director of entity investment promotion under the "stalls network" new retail line, admitted that after the membership card began collecting user information, a member management system must be set up at the back end.

    After the data collected in the entity store are returned to the enterprise for sorting and pformation, then data analysis can be carried out to gain user insight.

    However, from the front end cash register to the backend member system setup, this whole process is very resource consuming.

    In fact, it is easy to see that the early entity store membership card mode, if there is no proper planning and executive management to carry out group clustering and precise marketing, then the membership card will only become a store to get the mobile phone number and send the promotional information.

    User management in the Internet Age

    As the Internet has begun to invade the whole world, more and more websites have sprung up. People's consumption behavior has gradually shifted from physical stores to the Internet.

    On the Internet, users must access the website through browsers, and browsers enable websites to record user information through cookie function and track which pages the users have browsed. This also allows users to obtain user information without spending too much effort.

    In order to get more user information and more complicated interaction on Web pages, such as: what advertisements the user has clicked, what categories and commodities to see, what content to share, the website analysis tools are born.

    Most people are familiar with the most people are using CNZZ and Baidu statistics.

    Through the website analysis tool, the website can not only get users' behavior on the website, but also evaluate the benefits of different marketing methods for the website.

    After analyzing and interpreting these information, they can become an important basis for improving website performance.

    Compared with the physical store, the way to get users' information is relatively easy. The cost, resources and complexity of the website are relatively low. Therefore, the website analysis tool gradually becomes the necessary tool of the website.

    User management in the new retail Era

    With the vigorous development of the electricity supplier and the reason of the mobile Internet era, after the advent of the first generation of iPhone in 2007, in a short span of several years, people's time shifted rapidly from personal computers to various kinds of mobile devices, and the time spent on using APP was beyond the browser.

    However, the rise of APP also improves the complexity of user tracking.

    Native APP cannot use cookie to track users, and you must have another embedded code (SDK) to track users.

    If the user visits the website with the browser and APP of the mobile device at the same time, the user will be regarded as two different users.

    Not only the virtual world is constantly improving, but with the popularity of beacon and the improvement of hardware and software technology, users can capture more and more users.

    For example, the "new retail" mode of the stalls net can improve the design of consumers' experience level by capturing offline entities' clothing stores and consumers' consumption behavior.

    When users can communicate with enterprises through multiple channels, their behavior will become more complicated.

    Ma Yun, the founder of China's retail giant Alibaba, has proposed that there will be no e-commerce in the next 10 or 20 years. Only the new retail business, that is, the evolution of the times, will enable all retail businesses to operate both physical stores and e-commerce.

    How to identify the same user from cross channel (entity / network), PC/Mobile and cross platform (Web/APP) is the biggest challenge facing user tracking at present.

    In addition, how to integrate the collected data into a user centered information platform and test whether the enterprise can effectively use the collected user information.

    Users first, learn to accept "new retail" thinking.

    "Users are the first step for enterprises to understand and manage. In the future, it is more important to think about how to effectively use the information collected by user tracking, otherwise it is just a waste of cost and will not bring benefits."

    quality

    Women's wear

    Li Yunfei, founder of the direct supply stall network, stressed.

    As mentioned earlier, if it is only for sending information and ordinary offline advertising, it is obviously not.

    If you don't seek change, wear it.

    new shoes

    Walking the old road will be eliminated in this era.

    • Related reading

    Beyond The Millennial Generation: Understanding Z Generation

    Market prospect
    |
    2018/8/10 10:07:00
    616

    In The First Half Of 2018, The Operation Of The Industry Will Be Steady.

    Market prospect
    |
    2018/8/9 10:21:00
    58

    Luxury Brands Want To Share A Lifestyle In The Home Market.

    Market prospect
    |
    2018/8/7 15:00:00
    47

    Intelligent Green Development, China'S Manufacturing Industry Pformation And Upgrading Results Show

    Market prospect
    |
    2018/8/4 9:34:00
    95

    New Retail Should Be Born In The Red Net And Become A New Breakthrough In The Clothing Industry.

    Market prospect
    |
    2018/8/3 11:07:00
    146
    Read the next article

    The Sports And Leisure Retail Brand Believes That The Source Of E-Commerce Should Start From The Offline.

    When Jon Passavant and Benj Lee decided to sell leather accessories online, their biggest expense was not the cost of making a $2000 briefcase, nor the cost of sending them to the world, but marketing. They spent 1/3 of the initial budget of $1 million on marketing.

    主站蜘蛛池模板: 精品性高朝久久久久久久| 一级成人a免费视频| 黄色一级片在线看| 暖暖免费高清日本中文| 国产成人无码AⅤ片在线观看| 够够了太深了h1v3| 舔舔小核欲成欢| 久久在精品线影院精品国产| 在线观看一区二区精品视频| WWW国产精品内射熟女| 精品国产一区二区三区AV性色| 成熟女人特级毛片www免费| 四虎精品成人免费观看| 一级毛片免费不卡直观看| 精品久久久久久无码人妻热 | 手机免费在线**| 四虎精品成人免费影视| 一本大道香蕉中文在线高清| 男人边吃奶边做边爱完整| 在线观看欧洲成人免费视频| 亚洲欧美日韩一区在线观看| 三上悠亚在线网站| 日韩精品一区二区三区中文版 | 亚洲欧洲精品成人久久曰| h片在线观看免费| 日韩亚洲欧美视频| 国产后入又长又硬| 在车子颠簸中进了老师的身体| 君子温如玉po| 99精品视频在线观看免费| 欧美性xxxx极品高清| 国产成人精品一区二区三区免费| 久久久久久成人毛片免费看| 糟蹋顶弄挣扎哀求np| 在线播放国产视频| 亚洲va久久久噜噜噜久久狠狠 | 在线中文字幕一区| 亚洲人精品亚洲人成在线 | 中文字幕理论电影理论片| 精品人妻AV无码一区二区三区| 在公交车上弄到高c了公交车视频|