Shang Shang Shen Bei Bought Tianjin BAOYING Equity, What Will Happen To The Sewing Machinery Industry?

　 On the morning of August 8th, Tianjin BAOYING computer machinery The 12th anniversary ceremony of the limited company and the signing ceremony of Tianjin BAOYING's 65% stake in Shang Shang Shen Bei was held in Baodi District, Tianjin.

Zhang Chonghe, President of China Light Industry Federation, Wang Tiankai, former chairman of China Textile Industry Federation, Yang Jizhao, vice president of China Textile Industry Federation, Wang Zhidong, deputy district head of Baodi district government of Tianjin. Tianjin Baodi Economic Development Zone Li Xueming, director of the management committee, Wang Hao, deputy director of the Party committee member of the administrative committee of Tianjin Baodi Economic Development Zone, director of the office of the China Textile Industry Federation, Ni Yangsheng, chairman of the China Textile and clothing education association, Dong Qingsong, Secretary of the Party committee of China textile publishing house, Zhu Xiaohong, vice president of China Household Textile Industry Association, and Zheng Junlin, vice president of China Industrial Textiles Association. Zhu Xianmin, chief engineer of China Textile Machinery Association, vice chairman of China Sewing Machinery Association Yang Xiaojing, Secretary General Chen Hai, Zhao Qiang, former dean of China Textile Science Research Institute, assistant dean of China Textile Research Institute, Ma Yongmei, general manager of China textile standard group, Wu Jianmin, director of Shanghai sewing Machine Research Institute, Hou Xi, Deputy Secretary General of China Textile Machinery Association, China Garment Association Deputy Secretary General Zhao Yabin, Secretary General of Tianjin clothing trade association Wang Quanlai, Deputy Secretary General of China Household Textile Industry Association, Ge Jiangxia, editor in chief of "home textile age", Lu Bin, vice president of Shanxi chamber of Commerce in Tianjin, Wang Dan, Deputy Secretary General of China Light Industry Machinery Association, Aman Chang, vice chairman of Limited by Share Ltd, chairman and President of Shang Gong Shen Bei (Group), Li Xiaofeng, Tianjin BAOYING Computer Machinery Co., Ltd. The chairman of the company, Xia Guoqiang, director and general manager Li Jinning, and about 150 Representatives from Tianjin BAOYING's users and suppliers witnessed the signing ceremony.

It is understood that Shang Shang Shen Bei is negotiating with Tianjin BAOYING shareholder Shenzhen Ying Ning and Tianjin. It has decided to buy Tianjin's BAOYING 40% stake from Shenzhen's Ying Ning Department and acquire 25% of Baoying's share from Tianjin. After completion, 65% of Shang shinbei's 65% largest shareholder is Tianjin Baoying, while Shenzhen Ying Ning and Tianjin share 20% and 15% respectively.

　　 Shang Shang Shen Bei's announcement on the acquisition of 65% equity interest and capital increase of Tianjin BAOYING Computer Machinery Co., Ltd. (excerpt)

Notice date: 08, 02, 2018

The board of directors and all directors of the company guarantee that there are no false statements, misleading statements or major omissions in the contents of the announcement, and shall bear individual and joint liabilities for the authenticity, accuracy and completeness of the contents.

Important note:

Subject name: Tianjin BAOYING computer machinery 65% equity interest in limited company

Total investment: 156 million 137 thousand and 800 yuan, including 136 million 637 thousand and 800 yuan in equity acquisition and 19 million 500 thousand yuan in capital increase.

This investment does not constitute related transactions, nor does it constitute a major asset reorganization.

　　 Shang Shang Shen Bei (Group) Limited by Share Ltd (hereinafter referred to as "company" or "Shang Shang Bei"), in order to focus on sewing equipment manufacturing industry, consolidate its leading position in the industry, promote the implementation of the intelligent strategy of sewing, realize product structure adjustment and technology upgrading, and invest in the form of cash contribution and capital increase to invest in Tianjin BAOYING Computer Machinery Co., Ltd. (hereinafter referred to as "Tianjin BAOYING" or "item"). The bid company becomes the majority shareholder of its 65% holding company.

Aman Chang, chairman and chief executive of Shin Bei (left), signed a takeover agreement with Li Jinning, director of Tianjin BAOYING and general manager (right).

Yang Jizhao, vice president of China Textile Association In his speech, he said, "during the 12 years of exchanges and cooperation with Baoying, Tianjin, we witnessed the development and change of Baoying in the process of continuous progress. First, in terms of R & D innovation, 8% of annual sales are devoted to research and development of new products, and continuously strengthen their own strength in technological innovation. Second, we can see the latest technological achievements of Tianjin BAOYING on the major exhibitions in the industry, speak with products, and establish good reputation and reputation in the industry. Third, the textile industry has been actively promoting the direction of intelligent manufacturing and two integration in recent years. The products of Tianjin BAOYING just cater for the needs of intelligent development, and contribute to the progress of the industry. Fourth, after-sales service is well known. Many enterprises have thumbs up for the after-sale service of Tianjin BAOYING. The transfer of shares is of great significance and is a win-win outcome. We hope that in the future, Tianjin BAOYING can develop more products to promote the progress of the industry on the new platform.

　　 Aman Chang, chairman and chief executive of Limited by Share Ltd "On the day of the 12th anniversary celebration of the Tianjin BAOYING company, the agreement signed by Shang Shang Bei to invest in Tianjin BAOYING was officially signed." Tianjin BAOYING "will be officially renamed" Shang Gong Fu Yi "and become one of the members of the Shang family group. Aman Chang said that this investment is conducive to promoting the research and development of the application of sewing intelligent and automation technology, and realizing the intelligent strategy, product structure adjustment and technology upgrading of sewing machines. At the same time, in developing the Shenbei DAC electric controller and automatic sewing unit, we vigorously develop the application of artificial intelligence in the field of automobile and sewing. It is beneficial for the company to undertake the business of German KSL company, further expand the Chinese market of high-end customized sewing equipment, help to resolve competition and achieve a win-win situation, and help boost the construction of "made in China 2025".

　 Li Jinning, director and general manager of Tianjin BAOYING Computer Machinery Co., Ltd. It has indicated that Fu Yi has accumulated profound knowledge in the field of cutting and sewing flexible materials. Fu Yi products are widely covered in three major fields, namely, wear, housing and industry. They have broad market prospects and strong technical force, but need huge financial strength to support the development of the industry. This Shanghai Shen Bei's equity acquisition and capital increase to Tianjin BAOYING is conducive to defusing competition, achieving win-win situation, and also making Tianjin BAOYING break through the shackles of development funds. Tianjin BAOYING will get the help of Shang Bei in technology, channels and many other aspects, learn from Germany's superior technology and experience, and develop and manufacture more automation and intelligent complete sets of equipment, further expand domestic and foreign markets, strengthen capital gathering, optimize resource allocation, promote scale economy and improve economic efficiency of enterprises, and make a bright future for Fu Yi in the industry. Direction.

Participants visited Tianjin BAOYING workshop

　　 The two sides will work together to achieve the following strategic objectives:

First, expand the industrial layout of the group in China and develop China's wisdom. At present, the Shanghai Shimei group has four sewing machines factories in Europe, and has two production bases in Taizhou, Zhejiang and Zhangjiagang in Jiangsu. The geographical location is located in the Yangtze River Delta region, and the acquisition of Tianjin BAOYING has extended the industrial layout of Shang Shang Bei to the Beijing Tianjin wing area. The group will borrow the treasure house of Baodi, Tianjin, and make use of the production base of Tianjin Baoying, and introduce the automatic sewing technology of overseas group enterprises to produce cost-effective products, and expand the scale of production with the advantage of low cost, and form the "three pillars" of China's manufacturing layout.

　 Second, enhance the position of "Fu Yi" in the industrial chain, and enhance profitability. The DA, PFAFF and KSL products of Shanghai Shenbei group are at the advanced level in the same industry, especially KSL's program control and robot automatic sewing workstations are among the most advanced technologies in the industry. The group will vigorously promote the collaborative manufacturing and licensing production of KSL and Fu Yi, improve the grade and technology level and quality standards of Fu Yi products, produce synergy effect and improve economic efficiency.

　　 Third, we should give full play to the sharing role of both sides and expand market share. After years of globalization, Shang Shang Shen has established a relatively complete sales management system. It has sales subsidiaries or offices in China, Europe, the Americas, Southeast Asia, South Asia, the Middle East, Africa and other regions, and has a high market share of high-end products in the industry. Tianjin Fu Yi has also established a more comprehensive global marketing network, which has the characteristics of quick response and considerate service in the sales process. Through the unified and coordinated arrangement of the group, the two sides will be able to share the sales management system and technical service resources of the other side, so as to further expand product sales and achieve performance improvement.

Fourth, promote R & D capabilities and technological advantages complement each other and enhance core competitiveness. The KSL company of shemei group is going to effectively graft its product technology with Tianjin Fu Yi to achieve localized production and enhance product price competitiveness. Fu Yi has made up for the blank of Shang Shang Bei in the aspects of automatic cutting, embroidery and its electric control system and CAD software design. The hardware and software development capabilities and human resources of the products developed by Tianjin BAOYING over the years will be complementary to KSL company, and the two will be effectively integrated, so as to further enhance the R & D capability of flexible material processing technology.

Brief introduction of Shang Shang Shen Bei

Shanghai Shang Shen Bei (Group) Limited by Share Ltd is a Sino foreign joint-stock joint-stock company that publicly issues A, B shares and listed on the Shanghai stock exchange. It is the first listed company in China's sewing machinery industry. The company is headquartered in Lujiazui, Pudong New Area, Shanghai. At present, there are more than 30 molecular companies, including 15 overseas enterprises.

The main business of Shang Shang Bei is engaged in R & D, production and sales of industrial sewing equipment and household sewing machines, and has a world-renowned high-end brand in the sewing machinery industry: Du Kapp Hua, Bai Fu, KSL, and well-known household brands in China: Shang Gong and butterfly.

The industrial sewing equipment produced by the company has been widely used in many different industries. industry In the field of traditional clothing, bags and leather shoes, it has top customers such as LV, GUCCI, HERMES, BOSS, ARMANI and so on. In the field of automotive interior processing, it provides high-end sewing products for famous automobile manufacturers such as Mercedes Benz, BMW, Audi, general motors and so on. In aviation and aerospace and new materials, it also has large customers such as Boeing, Airbus and China commercial flying. Nowadays, Shang Shang Shen Bei It has grown into a supplier specializing in the production of high-end sewing equipment and sewing application technology solutions. It has 7 manufacturing enterprises in China, Germany, Czech and Romania, with sales networks all over the world. The company's butterflies, flying APIs, bee brand household sewing machines are widely known in China and exported to overseas markets.

The company set up a factory in October 1965, formerly known as the Shanghai industrial sewing machine factory. In September 1993, it was restructured and listed, and in August 1997 it was renamed Limited by Share Ltd. In February 2005, it merged with Shanghai Shenbei Office Machinery Co., Ltd. and was renamed Shanghai Shang Bei Bei (group) Limited by Share Ltd. Over the past fifty years, Shang Shang Shen Bei, the first sewing machine manufacturer in China, has made brilliant achievements. Ten years ago, in order to get rid of the low price vicious competition in sewing machinery industry, the company actively formulated the development strategy of "quality, intelligence and differentiation".

In 2005, as a positive respondent of the national "going global" strategy, Shang Shang Shen bought the German Limited by Share Ltd, a wholly owned subsidiary of "go to work Europe", and began international operations. DA is a German sewing equipment manufacturer with a history of more than 150 years. industry Enjoys a high reputation and is listed on three stock exchanges in Frankfurt, Berlin and Dusseldorf. Through years of overseas practice, the company has achieved brilliant business achievements, making Shanghai Shang Shenbei successfully groped out a way to internationalize its own development and strengthened the confidence and determination of the company to further implement its international business strategy. Every worker is proud of this. However, the management of the company is not satisfied with the business achievements that have been obtained, but rather focuses on a broader development prospect.

In March 2013 and July, Shang Shang Shen Bei successfully acquired Germany's 100 year old shop 100 best company and KSL company, the world's leading sewing technology in the field of industrial sewing automation application. It quickly obtained the world's top sewing technology including 3D sewing technology, consolidating the company in the field of automatic sewing technology in the world and the top three in the country's production and sales scale. Position and laid a good foundation for catching up with the world's first. The management of the company will unswervingly implement the "technology leading" business strategy, constantly carry out management innovation, enhance the core competitiveness of enterprises, and create an upgraded version of the transformation and development of China's traditional manufacturing industry.

Introduction to Tianjin BAOYING

Tianjin BAOYING Computer Machinery Co., Ltd. was founded in 2006, and is located in Baodi Economic Development Zone, Tianjin. There are three wholly-owned subsidiaries: Shenzhen Ying Ruiheng (CAD software), Tianjin Ying Ruian (CAM software) and Tianjin Fu Yi era (import and export trade).

The world famous brand "Richpeace" has been registered in more than 100 countries around the world and registered in China.

Enterprise products have already covered two major fields: tailoring and sewing, including CAD software Series, version room equipment, cutting equipment, laser equipment, sewing equipment, embroidery equipment, quilting equipment, computer electronic control 8 series. At present, there are not many enterprises that have such a complete, comprehensive line and have completely independent intellectual property rights worldwide. BAOYING is one of them. BAOYING has become a truly advantageous enterprise in the field of automation equipment and intelligent manufacturing.

Nowadays, Baoying's users are wearing all kinds of clothes. clothing Shoes, hats, bags, housing, home textiles, furniture, home, and transportation (automobile, ship, aviation) three major industries in more than 100 countries, and in every subdivision, Baoying has a well-known representative user enterprise in related fields. With excellent product technology, Baoying has established a long-term and close cooperative relationship with these enterprises.