There Are So Many Famous Brands Of Children'S Clothing In The United States. Why Are China So Few? It Is Inseparable From These 5 Reasons.

The profits of children's clothing are relatively high, and the requirements for design and sewing are very general.

The requirement is higher, and the retail price of children's clothing is not lower than that of ready-made garments.

There are many brands of children's clothing in China, but they are not enough in intentions, and the distribution channels are too dispersed to form a cohesive force, so they do not create the brand of national character like American Carter's.

In addition, the current consumption demand is increasingly "fast digesting", and preferences are particularly divided, making it harder for universal brands to emerge.

I. lack of design

China's children's wear designers are extremely scarce. Brands do not have their own characteristics. They copy each other seriously, and can not form their own brand characteristics.

Local children's wear brands lack market professionals and lack of investment in outsourcing.

Two, the channel choice is not right.

Many local children's clothing is learning foreign brands, entering the department store, the price is also close, but the product design and brand image is completely hard to match.

The speed of market expansion has reached a more fascination.

Blind expansion of the market brings after-sales service, quality, product updates and so on.

In fact, it is not that there is no good product, but that often good products fail to meet the demand of market share in the stage of expansion.

China is not lack of good children's clothing brand, but lack of children's clothing brand to identify their own market.

Three, the concept of consumption

Many parents in China ask for children's clothing only because the price is low enough, because children grow fast and can not be changed very soon. They think children's clothing is a consumable.

Consumers in developed countries are more sensitive to children's clothing style, fabric safety and comfort, so that the survival space of brand children's clothing is available.

Consumers who get rich first in China will have close consumption concepts in developed countries, but they may believe more in the mature children's clothing brands abroad. It is not a problem that these people want to buy the big international cards that are not available in China. Therefore, it is very difficult to rebuild a children's clothing brand from scratch, and face the competition of the big international brands.

Only when the level of consumer demand is raised and the consumption concept escalated will the industry develop.

Four, price is not directly proportional to quality.

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The housing prices in the clustered areas are all too fry. Labor shortage has led to soaring wages.

Such a high cost is pferred to the cost of children's clothing, resulting in quality and price is not directly proportional to.

And these costs are still rising, resulting in higher prices, but the quality is getting worse and worse, forming a vicious circle.

For manufacturers, in order to cope with various domestic taxes, logistics, warehousing, publicity and so on, pressure is also needed to reduce costs.

So that a batch of factories died, and another batch died.

If there is no long-term enterprise, how can there be a brand?

Five, industrial chain problem

The United States does have many good children's clothing, but it's not that they don't want to enter China, but they can't get in.

Because most children's clothing brands can't survive without a large group backing behind them.

For example, there is a brand of children's clothing in San Francisco, which, in a year's hearing, has flickered into China and has no ability to protect property rights. They are not only snatch the trademark but also copy it quickly, resulting in a semi permanent exit from China.

Look at the American children's clothing enterprises doing well in China.

HM is an adult dress that has paved the way for them. Children's clothing can be used as a sub line to survive on the experience of predecessors.

"The layman thinks

It's just a diminished version of the adult dress, so long as the material is good, plus the cartoon design that the children like.

It's far from being so simple. "

In fact, a good brand of children's clothing will consider children's psychological and physiological needs when designing, and these will undoubtedly increase the production cost of children's clothing.

Design aspect

Because the proportion of children's body is different from that of adults, the design requirements for waist, neck and cuffs of clothing are relatively high.

Fabric aspect

Children are active and active.

It must be durable, durable and easy to wear.

It is not so troublesome. Apart from the special requirements, ordinary lifestyle suits will give more consideration to the style and other aspects are not important.

Security aspect

The color fastness, formaldehyde and pH value of children's clothing are discussed in this paper.

Mandatory standards were issued for all indicators.

The children's clothing enterprises must send the samples of textile fabrics to the designated inspection departments before conducting the production safety test before they can be produced.

Adult clothing is sampled again after completion of production.

Technological aspects

Compared with adult clothing, the production process of children's clothing is more complex and the process is longer.

In order to embody children's interest, embroidery, applique, printing, embedding and inlaying are adopted in the design.

However, such technology is very time-consuming and labor intensive, which is an important factor in increasing the production cost of children's clothing.