The Scale Of Children'S Wear Industry Is Expanding Rapidly, And The Competitive Advantages Of Local Professional Children'S Wear Brands Are Outstanding.

Since 2010, our country

Sustained high growth rate, it is estimated that the market size of children's wear industry will exceed 200 billion yuan by 2020, and there will be huge room for future market development.

At the same time, with the development of children's wear industry, the degree of concentration of the industry market has also been improving.

Market size of children's wear industry in China

According to the foresight Industry Research Institute, China's high-end market in 2018-2023 years

According to the market demand and investment forecast analysis report, in the past 2008-2017 years, the overall scale of children's wear industry has expanded year by year, with an average annual compound growth rate of 9.54%.

In 2017, the market size of children's wear industry increased to 179 billion 600 million yuan, an increase of 14.3% over the same period last year, and the growth rate reached a 6 year high.

And benefiting from China's consumption upgrading and the bonus of the second child policy, it is expected that the market scale of children's wear industry in China will continue to expand. In 2020, the market size of the children's clothing industry is expected to exceed 200 billion yuan, and the future development prospect will be better.

Two, children's clothing industry market concentration analysis

On the one hand, our country

Market concentration is constantly improving.

In 2017, the CR5 and CR10 of children's clothing industry in China were 8.5% and 14.9% respectively. Compared to 2012, they increased by 2 percentage points and 7 percentage points respectively, and the industry concentration degree was significantly improved.

With the development of children's wear industry in China, it is expected that the market concentration of children's clothing industry will continue to rise in the future.

On the other hand, compared with the market concentration of children's clothing industry in developed countries, China's industry market concentration is still at a low level.

In 2017, the country with the highest market concentration in children's clothing industry was the United States. Its CR5 level was 28.3%, 19.8 percentage points higher than that of China. Secondly, Japan and the United Kingdom had a market concentration of 24.1% and 19.6%, which is also far ahead of China.

From this we can see that the development of China's children's wear industry is far from mature, and there is still much room for improvement in market concentration.

Three, children's clothing market competition pattern analysis

First, in

Share.

In 2017, China's local brand Semir's professional children's wear brand Barbara first advantage, steady and stable occupy the industry's first place, the market share reached 5.5%; other professional children's wear brand pig, Banna, angel, tickada's market share has also reached more than 1%, but the three market share is only 4%, the distance from the first balbara is still a big gap. In addition, the sports children's clothing Adidas Kids, as well as the fashion design sense of the adult children's line Mini Peace, H&M and so on also occupy a place in the children's clothing market.

Expected next few years

Stable market share will remain the first, while other brands will continue to exert their strength to improve brand market share.

Secondly, in the country of brand ownership.

In 2017, among the top 15 brands of children's clothing industry in China, 10 brands belonged to local brands, and foreign brands included Germany, the United States, Sweden and South Korea.

All in all, since the local brands are more aware of the wearing experience of Chinese children's clothing, they set up brand awareness earlier in the field of Chinese children's clothing and made it a strong position in the market competition for a long time.

Finally, in terms of brand sources.

Among the top 15 brands, they include professional children's wear, sports brand children's line, fast fashion brand children's line, adult wear children's line and children's clothing line.

Among them, 7 belong to the professional children's wear brand, the largest proportion of the market, followed by sports brand children's line and adult wear children's line 3, ranking second; fast fashion brand children's line and baby clothing children's clothing line market share is relatively small.

Because professional children's clothing only focuses on the research and development, design, production and sale of children's clothing, the investment is greater than other lines of children's brand, so that it has certain advantages in the market competition.

The above data and analysis sources refer to the "2018-2023 years of China's high-end children's clothing industry market demand and investment forecast analysis report" released by the prospective industry research institute.