Hai Lan's Home Revenue Exceeded 10 Billion Profit In The First Half To Achieve Double-Digit Growth

In the evening of August 16th,

(600398.SZ) announced the first half of 2018 performance bulletin.

The announcement shows that in the first half of the year,

Total revenue reached 10 billion 14 million, an increase of 8.23% over the same period, and operating profit of 2 billion 735 million, an increase of 10.89% compared with the same period last year, with a total profit of 2 billion 752 million.

Net profit attributable to shareholders of listed companies was 2 billion 66 million yuan, an increase of 10.20% over the same period last year.

The reason why we can continue the steady growth of business performance is that in the first half of 2018, facing the slow growth of consumption, the intensification of global competition, and the multidimensional competition pressure of the network platform and new consumption channels, the company focused on the strategic goal of creating a multi product licensing management platform for consumer goods, and continued to take consumer demand as the guide.

Take the information technology as the core, accelerate the operation of multi brand, multi category and management platform.

With Tencent's stake in the beginning of the year, Hai Lan's home has ushered in a new growth momentum. The market value has also entered the 50 billion club. Meanwhile, the brand has also made many adjustments on the line. In addition to the public comment, the first half of the year also launched Hai Lan to optimize the life shop micro mall and the Hai Lan home micro mall.

In July 23rd, Hai Lan's family announced that it was going to take part in the US group takeaway and open up new consumption scenarios.

Hai Lan's home can help us improve the sales performance of the stores by using more than 500 thousand active riders and 250 million of the number of users, and enhance the user experience; on the other hand, the US group can also expand its business and improve its business chain with this new mode.

The cooperation with Hai Lan's home has opened a precedent for taking out and distributing garments.

It is reported that in August 15th, Hai Lan's first store in Thailand was stationed in Bangkok, which is the second overseas store of Hai Lan's home this year after Singapore's first store in May.

Since the first overseas store opened in Kuala Lumpur, Malaysia last July, the overseas market expansion process of Hai Lan's home is accelerating.

At present, it has 9 stores in Malaysia.

In the next 3 years, it will continue to conquer cities in Singapore, Malaysia and Thailand, and gradually realize the strategic goal of "March at the beginning of New Zealand", and comprehensively enter Southeast Asia, move out of Asia and move towards the world.

2017 in the near future

In the list of top 100 companies, Hai Lan's top ranked TOP10 in profits.