From Labor Intensive Manufacturing Industry To International Trade And Fashion Industry Shanghai Textile "Gorgeous Butterfly"

Be located

The nameplate is placed in a prominent position.

Every day, the number jump once, which drives the whole group of employees to "fight for it".

From the early labor-intensive manufacturing industry to the "technology + fashion" pformation, and through the global layout and pnational operation, it has become the main force to serve the China International Import fair.

At the 40th anniversary stage of reform and opening up,

The butterfly change is of sample significance.

As the world's first import oriented National Fair, the first China International Import Fair will be held at the Shanghai National Convention and Exhibition Centre (National Convention and Exhibition Centre).

Old and powerful state-owned enterprises "rebirth of Nirvana"

"In the past, Shanghai's textile had 2 million 500 thousand spindles, and now it has been reduced to 50 thousand spindles.

550 thousand textile workers, after large-scale diversion and placement, dropped to less than 20 thousand people.

Tong Jisheng, chairman of Orient International Group, describes a company's reborn changes with a brief number of figures.

From the change of numbers alone, people can feel the thrill of the pformation.

The actual reform process is more impressive.

Starting from the modern Shanghai machine loom Bureau, the textile industry that breeds China's modern national industry is known as the "mother industry" of Shanghai.

In the 50s of last century, the textile industry, as the "first pillar" of Shanghai's finance, always took the lead in creating the largest number of jobs, creating output value, profits and taxes, and stabilizing foreign exchange in the first place.

This pattern was not broken until the rise of Shanghai's automobile industry in 1992.

In an article entitled "shaking Qian Shu" to "bitter cauliflower" to "Phoenix Nirvana", Xinhua News Agency senior reporter Wu Fumin recorded this change history:

"In the most difficult days of the year, the textile workers in Shanghai knew that they would lay off early one day, but no factory pulled down the progress of the hammer.

I am deeply impressed by the tears that filled me with tears, and the spirit of taking care of the whole situation.

A layoff and reemployment worker in the first cotton factory has mentioned this experience in a calm tone afterwards. The reason is not profound. The production of primary yarn and primary cloth in Shanghai golden section is not cost-effective.

But it's easy to say that it's easy to do.

It's not good to knock out the bowl of the bowl that you have in hand.

The leading group of Shanghai textile has once again come to the workers who are laid off from the construction system. They promise emotionally that they must shape the new image of Shanghai textile in twenty-first Century, and return everyone's understanding and support for the great adjustment of textile industry. Thank you for your dedication and sacrifice for the great adjustment of textile industry.

What is called "breaking the wrist"?

Many researchers believe that the earliest production capacity in the country originated from the textile industry.

In addition to the overall situation of workers, the efforts of the government and society to create an environment for large-scale personnel diversion and resettlement.

The airline recruited the "empty lady" to the laid-off textile workers, and the party secretary of the textile mill went to the community to serve as the Secretary of the neighborhood committee.

Similar news has become the focus of public opinion at that time, and it also provides reference for today's capacity development.

Looking back, the adjustment of Shanghai's textile industry is five or six years earlier than that of the national textile industry. It also won more social support and policy support than other traditional industries in Shanghai.

Shanghai textile, which was originally considered to be split, was eventually retained and realized "rebirth of Nirvana" in the following days.

In addition to creating conditions for light load, Shanghai's textile readjustment also provides space for urban development.

Tong Jisheng went to Shanghai to work in Shanghai in 2014 and worked in Shanghai Construction Engineering Group, another state-owned enterprise for a long time.

Not long after he took office, he found that many of the landmark buildings he built in Shanghai built the old textile factories.

In the second half of 2017, Shanghai Textile Group and former Orient International Group jointly formed a New Orient International Group.

The new group has total assets of 65 billion 400 million yuan and 72 thousand employees (50% of overseas staff).

In 2017, it achieved 96 billion 100 million yuan in business income and 8 billion 100 million US dollars in imports and exports. It is China's largest textile and garment exporters and the largest comprehensive trade group in Shanghai.

Aiming at high-end technology and fashion is getting wider and wider.

Textile and clothing exports are the first in the country; the market share of automotive textiles is the first in Asia and second in the world; the construction of fashion and creative parks is the first in China; the fashion week in Shanghai leads the whole country and affects Asia first; the market share of three gun underwear is the first in China for many years.

Speaking of today's Shanghai textile, many people are proud of the five "China's first".

It is the strategy of "technology + fashion" established in the pformation of the Shanghai textile industry that we are committed to breaking through and breaking the great wall and leading the textile industry out of the development dilemma.

As laid-off workers in the first cotton mill said, in a city like Shanghai, labor intensive textile industry is doomed to no way out.

In the "two pioneering work", Shanghai textile changed its previous pattern of eating by primary processing, and reconstructed three pillar industries, namely, big clothing, large decoration and big industrial textiles, and embarked on the development path of high-end textiles.

High temperature resistant fiber polysulfonamide finished the test of large domestic aircraft door curtain fabric, carrying the smart chip hotel cloth into the senior hotel......

Behind this series of achievements is the support of the Central Research Institute of Shanghai textile group.

In order to further enhance the technological content, Shanghai textile has set up five research institutes, including functional fabrics, composite materials (vehicle), intelligent textile, aerospace and military textile materials, and foreign trade characteristic products. In the three years, it will invest 1 billion yuan in funds, establish a market-oriented science and technology innovation system, and continuously improve the core competitiveness of enterprises.

It is worth mentioning that Shanghai's textile textile business.

After completing the acquisition of the IAC group's automotive soft decoration business in 2017, Shanghai textile has become the largest and most competitive automotive textile interior supplier in Asia, with 50 manufacturing plants worldwide.

"The next step is to set up the global management headquarters and China R & D Center for automotive interior business in Shanghai, heading for the world's first target."

Tong Jisheng said.

Textile and fashion are closely related to fashion.

Along with the construction of Shanghai fashion capital, Shanghai textile is playing a leading role in the fashion industry.

Zhu Yong, President of Orient International Group, said that the Shanghai fashion week, which was run by the group, has been in operation for 15 years and is currently among the five largest fashion week in the world.

There are two schools in the world fashion industry: one is the United States as the representative, and the other is Paris and Milan.

By combining the two, we set up the Shanghai clothing and accessories show (MODE), which is equipped with fashion week, to link buyers and agencies at home and abroad, becoming Asia's largest original design brand order season.

With the legacy of textile land and factory buildings, Shanghai textile has successively created a series of fashion and creative parks such as M50, Shang Jie Loft and Shanghai international fashion center, becoming Shanghai's "new landmark of fashion".

In recent years, Shanghai textile began to export the operation mode of M50 Wen Chuang Park, and set up the "Shui Jie Yi" Wen Chuang garden in Shaoxing, Zhejiang, bringing the fashion culture concept to the Yangtze River Delta.

According to the plan, in the next three years, the newly established Orient International Group will further innovate the Fashion Park operation mode and build a number of new well-known fashion industry clusters.

At the same time, we will continue to enhance the social influence of Shanghai fashion week as an important national exhibition and speed up the development of the most influential fashion industry comprehensive service provider in China.

In March 28, 2018, Shanghai fashion week Xintiandi is at the entrance of Pinghu show yard.

Global layout starts Shanghai's "four big brands"

For the most part of the first half of 2018, Orient International Group China

Wang Xingde, director of the office, went abroad on business and ran more than 20 countries to hold a road show.

More than 100 of the more than 2800 enterprises that eventually participated in the China International Import fair were recommended by Orient International Group.

Speaking of the highlights of the exhibition, Wang Xingde said: in addition to overseas high-quality food and agricultural products, Orient International Group focused on high-tech products, a car from Slovakia and a flying car has been identified for the first time.

The latest cancer treatment equipment from Sweden's company is also coming to the import fair.

The smooth progress of the exhibition stems from the deep accumulation of Orient International in the field of trade.

Tong Jisheng said that from the beginning of foreign trade, Shanghai textile began to "open its eyes to the world".

After regrouping with Dongfang International Group, it is also the goal of "global layout and pnational operation".

at present

Of the 90 manufacturing plants, 46 overseas factories are located on five continents, and 4 first-class overseas laboratories, 3 of them in the US and 1 in Europe.

Take the sweater trade as an example, through the acquisition of Hongkong Hui Lian, Orient International Group has 10 sweater manufacturing factories worldwide, and has 38 million annual production capacity of self knitting and agency, ranking fourth in the world.

Such a layout not only enhances the competitiveness of the supply chain, but also evades the risk of trade friction.

"It may be guerrilla warfare to go out to contract projects.

To promote international cooperation and optimize the layout of production capacity is a positional battle, and the challenge to enterprises is greater. "

Tong Jisheng said.

At the same time of global layout, Orient International Group has also launched the four brands of "Shanghai service", "Shanghai manufacture", "Shanghai shopping" and "Shanghai culture".

For example, in the field of "Shanghai services", in addition to assisting China International Import fair, Dongfang International Group is also responsible for taking the lead in preparing the "comprehensive trade service alliance", integrating resources in trade, logistics and finance, and formulating a one-stop service plan, such as customs declaration, inspection, logistics, trade docking, business travel services, etc., to provide an all-round and multi angle service for exhibitors and purchasers participating in the import fair.

Wang Xingde said that the service of China International Import fair is not only the responsibility and responsibility of Dongfang International Group as a state owned enterprise in Shanghai, but also an opportunity for enterprises to upgrade and upgrade.

current

We are actively increasing import business, and we have two platforms selected for the "China International Import fair" 6 days +365 days' year-round display platform.

"In the past, the proportion of import and export of Orient International was 30:70, and with the help of the Expo platform, it will gradually adjust to 50:50 in the future."

Shanghai once led the whole country in a labor-intensive manufacturing industry. "The cloth of Shanghai, the clothes of the whole country, the style of Shanghai, the trend of the whole country" depicted the magnificent scene at that time.

In the future, through the integration of advanced manufacturing and modern service industries, we will promote "global resources, China integration, Shanghai headquarters and global sales". Orient International Group is moving towards 100 billion level and internationally competitive enterprises.