Build The Core Of Fashion Industry In Guangdong, Hongkong And Macau, The 2018 Fashion Week Of China.

From Guangdong Province

Association, Guangdong Fashion Designers Association, supported by Yuexiu District Commerce Bureau

This fashion week is held under the background of the national strategy of Guangdong, Hongkong and Macau. It combines fashion and heritage with fashion as a link.

On the other hand, while carrying forward the fashion, innovation and vitality of Chinese flowing flower culture, we will further enhance the regional brand image of Liuhua business circle and make the Liuhua business circle the core of the fashion industry in the big bay area of Guangdong, Hong Kong and Macao.

Focus on the international trend and create the fashion card in Tai Wan district.

This China Liuhua International Fashion Festival and Guangdong fashion week focus on the world's four largest Bay area and the international fashion capital, in order to explore a higher level of resource integration and deeper integration and development, and promote the participation of Guangdong, Hong Kong and Macau in the global fashion industry's influence and discourse power as a target. Fashion as a link, and international exchanges and extensive, in-depth exchanges, Guangdong, Hong Kong and Macao fashion culture to the world, establish Chinese clothing culture confidence, and share together to create a "global fashion center."

Fashion week will also be held.

The theme of "upgrading development forum", with the theme of "benchmarking international and empowerment fashion", invites the leaders of the world's four largest Bay area and international fashion capital fashion institutions to come to the dialogue.

There are new ways to inherit non heritage, and poverty alleviation is also fashionable.

It is worth mentioning that the current Liuhua international costumes and Guangdong fashion week autumn help the heritage and protection of heritage culture, and vigorously carry forward the national intangible cultural heritage - Yao embroidery, the provincial intangible cultural heritage - Yao costumes.

According to the director of Yuexiu District Business Bureau, apart from the promotion and promotion of the clothing culture of the Yao nationality in the south of the opening ceremony, during the fashion week, a dynamic press conference and static exhibition activities will be launched to focus on displaying, promoting and promoting "non heritage" products.

In order to promote the innovation and development of Yao's clothing culture, this year, the Yao nationality costume design competition of 2018 Ruyuan Yao Autonomous County was innovated this year. With the theme of "ancient wind and rhyme, Hua Cai Yao township" as the theme, through the way of design competition, combined with the needs of modern life, we improved design, improved materials, improved production, improved the overall quality and market competitiveness of the "legacy" traditional arts and crafts products, and developed their commercialization value, so that poverty alleviation was also "fashionable".

All kinds of activities are brilliant and gorgeous.

Reporters at the scene learned that the 11 China Liuhua international clothing festival has been held for a long time. This year will continue to be wonderful in the past year, and let the flowery flowers bloom everywhere through more comprehensive and varied activities.

Among them, the ground floor gas leisure dress competition "the twenty-seventh China JEANSWEST cup casual wear design competition", the national costume competition of the local characteristics, "Yao Yao costume design competition of Ruyuan Yao Autonomous County", the vigorous children's show "I want to go to fashion week" - "Dongguan Cup" 2018 China children's super model competition finals, and the industrial design competition that will be integrated with the design and manufacture, "the Ninth" governor Cup "industrial design contest, the" public clothing union "industrial platform activities, the eighteenth Guangdong top ten fashion designer series conference and all kinds of clothing decoration new product launch activities, all are worth looking forward to.

And all kinds of popular elements such as non heritage, media, music, dance, animation, make-up and other "cross realm mashup" not only meet the diverse needs of the audience, but also show the excellent design works of Guangdong, which is conducive to mining and supporting talents in the garment industry, promoting the development of original design, accelerating the upgrading of "China's quality" industry, and promoting the goal of China's "clothing power".

Play a new mode of electricity supplier, establish a new consumption wind sign

Reform and opening up 40th anniversary, the vigorous development of e-commerce has impacted the traditional clothing industry, but at the same time, it also brings opportunities to upgrade and pform the garment industry.

With the new era and new development, this fashion week is actively cooperating with Alibaba's fast selling cross-border e-commerce platform, exploring the new channels of foreign trade mode of garment industry in Guangdong with the help of platform technology power, and innovating the "cross-border electricity supplier theme day". With the launch of the conference, static exhibition, exchange forum and trend release as the carrier, with the help of the global live broadcast, net red interaction, SNS topics and platform marketing resources, the global promotion of Guangdong clothing can be promoted through online, offline, costumes, black technology, and so on, so as to create new opportunities for the development of the garment industry, create a quality development environment, and jointly promote Guangdong design to the whole country and to the world.