Pacific Bird'S Profit Doubled In The First Half Of The Year, And The Stock Market Continued To Bottom.

Although the net profit rose by 6.5% in the first half of the year and 1.31 times in net profit, the market worried about the slowdown in the second quarter and the continuing downturn in the retail market in China. The 603877.SS of Ningbo based apparel company continued to go down on Tuesday. The lowest price was 24.50 yuan, which was only 1 cents from the new low. But then the blue chip market rose by 0.91% yuan to 24.42 yuan. The Shanghai stock index rose 1.31% or 35.36 points on Tuesday, and 2700 points were reported.

By the end of June,

Net profit of 197 million 100 thousand yuan or earnings per share of 0.41 yuan, 91 million 554 thousand yuan or 0.20 yuan per share rose 115.31% over the same period last year, the net profit after deduction of 74 million 58 thousand yuan, compared with the mid 2017 8 million 727 thousand yuan rose 748.62%.

At the beginning of 2017, Taiping bird clothing, which landed on the Shanghai Stock Exchange, is a typical example of the spontaneous pformation and brand building of Chinese local brands in recent years. With its continuous youth strategy and "tidal culture" design, the company has developed into a representative brand of the local market in Ningbo since its founding.

Up to the end of June, the income of Taiping bird clothing was 3 billion 169 million 200 thousand yuan, up 12.41% from 2 billion 819 million 400 thousand yuan in 2017.

Statistics show that in 1-6 months, China's clothing sales value above quota increased by 10.1%, but Taiping bird clothing sales increased 9.99% in the two quarter compared with 14.49% in the first quarter.

In the shadow of trade war, the growth of China's retail industry was 9.4%, 8.5% and 9% respectively in 4-6 months, and the performance in May was the worst in 15 years.

In the first half of the year, the total retail sales of Taiping bird clothing (GMV) reached 5 billion 312 million yuan, up 14.55% over the same period last year.

Among them, the total retail sales of the core PEACEBIRD women's clothing amounted to 1 billion 958 million yuan, an increase of 11.30% over the same period last year. The total retail sales of PEACEBIRD men's clothing was 1 billion 953 million yuan, an increase of 17.79% over the same period last year, and the total retail sales accounted for 73.63%.

Lok Ting completed the adjustment of the franchise mode after the adjustment of the operation mode. The total retail sales amounted to 675 million yuan in the reporting period. The retail sales of Mini Peace children's clothing amounted to 5.75 billion yuan, up 19.52% over the same period last year.

MATERIAL GIRL women's wear achieved retail sales of 120 million yuan, an increase of 21.10% over the same period last year.

During the reporting period, the online retail sales of Taiping bird clothing reached 980 million yuan (excluding returns), representing an increase of 29.12% over the same period last year of 759 million yuan.

Last year, "618" and "double 11" gap, Taiping bird clothing and Alibaba Group Holding Ltd. (NYSE:BABA) Alibaba Tmall.com Tmall.com Tmall platform reached the cooperation intention, opened the "double billion" plan, plans to achieve the company's online retail sales in 2020 to reach tens of billions, and expected to reach 3 billion in 2017. However, according to the April annual report, the online retail sales of Taiping bird clothing 2 billion 166 million yuan (excluding returns), compared to 2016's 1 billion 597 million yuan, an increase of 35.6% over the same period.

Based on the 2017 compound growth rate of 30%, the online sales of Taiping bird clothing in 2020 are still less than 5 billion yuan, only less than half of the target plan.

In 2017, Jingdong and Alibaba fell into a "two choice" struggle, a large number of clothing brands and companies withdrew from Jingdong, and Taiping clothing was one of them. The strategic cooperation showed part of the marketing means. Then, Tmall and Taiping were hand in hand again and launched marketing with the aid of New York fashion week.

As of the end of June, the total number of Taiping bird clothing stores was 4307, representing a net increase of 56 from 4251 at the end of last year.

At the end of the mid term report, there were 1493 stores in Taiping bird clothing shopping center, an increase of 18.96% over the previous year and a net increase of 107. The retail sales of shopping centers in the first half of the year were 16.49 billion, up 27.52% over the same period last year.

As of the end of June, the company had 1328 direct outlets, a year-on-year increase of 126. The first half of the year's direct revenue (including online and offline) accounted for 74.12% of the brand apparel business income, which was 68.57% in the same period last year.

In the first half of 2018, the total number of effective members of Taiping bird clothing brand exceeded 15 million, an increase of 28.46% over the same period last year. Its contribution to retail sales was 2 billion 101 million yuan, an increase of 45.66% over the same period last year, accounting for 39.45% of total retail sales, an increase of 8.34 percentage points over the same period last year.

Among them, the number of active and effective members exceeded 600 thousand, an increase of 26.54% over the previous year, contributing 1 billion 155 million yuan in retail sales, an increase of 43.73% over the previous year, accounting for 21.69% of the total retail sales, up 4.36 percentage points from the same period last year.

At the end of the reporting period, the number of fans in Tmall's flagship store exceeded 2400 million, an increase of 11.53% over the current period.

In the first half of the year,

The gross profit margin of clothing was 55.96, down 55 basis points by year, of which the gross profit margin of the electricity supplier was 43.76% and 131 basis points, while the gross profit margin of the entity was 60.37%, an improvement of 23 basis points compared to the same period last year.

The final inventory was 1 billion 674 million 100 thousand yuan, representing an increase of 8.89% compared with the 1 billion 537 million 300 thousand yuan in the middle of 2017, lower than the sales growth, and the inventory at the end of the reporting period accounted for 43.90% of the current assets.

Ningbo ended Tuesday

The fashion apparel Limited by Share Ltd (603877.SS) has seen a 7.92% decline this year, far outperforming the 18.35% decline in the Shanghai Composite Index in the same period, which has also won the Shanghai Composite Index in the past 12 months.

But Ningbo listed in January last year failed to get rid of the new stock market and the new overall downturn. Recently, the Wenzhou women's clothing brand DAZZLE 603587.SS has been in a downturn in the open market, and is the worst record in many industries.