Brand Promotion Conference. News, The Second Fashion Brand Trend Forum Is A Success.

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Zhejiang University

promotion association

Second fashion brand trend forum

Fashion Trend Forum

In the afternoon of September 1, 2018, the fashion brand promotion association of Zhejiang University

The Hangzhou Brand Strategy Promotion Association and Zhejiang Fashion Industry Federation jointly handled the "second fashion brand trend" forum, which was assisted by Hangzhou Nangong Xiu culture creative Co., Ltd. and Hangzhou Ruyi Industrial Design Research Institute, held at Orange Hotel 7, nine ring road.

This forum has reached an important agreement with the strategic cooperation of Fujian auxiliary City Network Technology Co., Ltd., from the academic, media and business elite gathered together to share the trend forum.

Key words

New retail

New media

Internet +

To be careful

The second fashion brand Trend Forum -

The fashion brand promotion association of Zhejiang University of management is guided by the school of management, Zhejiang University.

A non profit organization sponsored by entrepreneur students.

We will carry forward the excellent tradition of "seeking innovation" in Zhejiang University, the link between entrepreneurs and Zhejiang University in the field of fashion, and become a platform for close exchanges and cooperation among entrepreneurs.

Mr. Sun Jianping, the founding chairman of the EDP alliance of Chinese universities, director of the EDP center of Zhejiang University management school and the general consultant of the fashion brand promotion association of Zhejiang University, attended the event. The fashion brand promotion association came from the president of the fashion brand of Zhejiang University.

Sun Jianping, general manager of fashion brand promotion association, Zhejiang University

He specially invited the general advisor of the fashion brand promotion association of Zhejiang University and the director of the chain brand strategy Institute of Shanghai Jiaotong University, Mr. Xu Huanzhang, a visiting professor at Zhejiang University.

Not only guest host but also bring us the brilliant dry goods of "change thinking of fashion brand new trend". We share the new cases, new ideas and new ways of using segmentation product line to seize subdivided ethnic groups, commodities + content + social thinking, fragmentation of mobile commerce, changing channel concept, channel platform, media and so on.

Xu Huanzhang, general manager of fashion brand promotion association, Zhejiang University

Mr. Li Bing, the creative director of WOW-TREND hottrend co founder, is not only a lecturer of vip.com vogue University, but also a lecturer in FASHION IN fashion trend European color trend. With more than 10 years of experience in the trend area, we have brought "trend & Style" to the theme, color, fabric, pattern, profile, detail and style in seven aspects through case + theory.

Mr. Li Bing, co-founder of WOW-TREND hot trend -

Fu Boyi, a publisher of the "men's fashion" publisher of Ruili group, has brought the development of the brand under the new media platform of "how to help brands expand their influence" under the new communication environment. The fashion media is a very important promoter. A brief introduction to the Ruili group and the "men's fashion" has made a detailed case analysis on how the brand is promoted through the media tools.

Fu Boyi, publisher of "men's fashion" in Ruili group

From the former "Ruili fashion pioneer" new media leader, BBC [global fashion media development], Zhu Ziwei, the only Chinese interviewer, brought "brand upgrade", and made a wonderful sharing from the content of brand upgrading and the upgrading of traditional brands.

Former director of new media, Ruili fashion pioneer Zhu Zhu

Chen Yahong, assistant to the president of Fujian auxiliary City Network Technology Co., Ltd., is sharing the enterprise Internet + innovation mode, coming from the era of consumer sovereignty, the continuous emergence of new business models, and upgrading the whole range of high efficiency business connections to enterprises.

Auxiliary city provides new tools, new channels and new services for enterprises, and helps enterprises achieve low threshold to realize Internet.

Chen Yahong, assistant president of Fujian auxiliary City Network Technology Co., Ltd.

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