Launching A New Round Of Industry Sprint Zhengzhou Garment Enterprises Zhengzhou Garment Industry Welcome Butterfly Upgrade

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This scene

After the 5 years of appealed by the "key gentlemen" of the digital apparel industry, the feast was behind the strategic pformation of "Zhengzhou women's trousers" to "Zhengzhou women's wear" and Zhengzhou.

Enterprises urgently need the collective demands of the industry.

To launch a new round of industry sprint Zhengzhou service enterprises, facing the consumption scene conversion, intergenerational inheritance problems highlighted,

The weak voice situation, driving the upgrading of the industrial chain, finding the way to break through and reconstructing the core of the industrial chain are the important support for Zhengzhou's clothing industry.

"Key gentleman" promotes fashion feast

From September 6th to September 10th, Yu Fa Zhengzhou international fashion week was held in Jen Wing International Textile City.

Zhengzhou clothing people put it in the nearest place from the market, so that it should have international norms and market atmosphere.

This fashion festival brings together many first-rate fashion brands, bringing dozens of fashion shows to the Central Plains fashion circle. Many fashion companies have set the new product conference here.

The international college student costume design competition and the Zhengzhou independent designer's joint press conference will be concentrated in the fashion week. IPM international professional elite model competition and China professional model competition Henan finals (China), IPM International Children's model competition (China, Russia) and other international events are also staged.

Excellent fashion designers from 7 countries such as Japan, Korea and Belgium gather to hold a fashion industry forum focusing on "design drive and industrial revitalization", and grasp the trend of design and garment industry through globalization.

"This fashion week has been running for 5 years and is finally going to land."

Chen Yongbin, chairman of Zhengzhou leading fashion limited company, told reporters that he was relieved.

In the past 5 years, Chen Yongbin from Zhengzhou to vice president of the clothing association of Ding Yan went to Wang Jianshu, chairman of the Yu Fa group, Wang Jianxun, chairman of the international textile city of Jin Rong, and several key players in the clothing industry were relaying to make this happen.

The original idea of fashion week was born in 2013. Chen Yongbin, who took over the post of president of the Zhengzhou clothing association, witnessed the bottom of Zhengzhou's fashion, and proposed to create the "Zhongyuan International Fashion Week" to enhance Zhengzhou's fashion influence.

Today, Yu Fa Zhengzhou international fashion week has been given a deeper meaning.

"The pfer of coastal industries to the central and western regions is continuing. Henan, which has already carried a number of national dividends such as" three areas, a group "and so on, is expected to get more investors' favor.

Wang Jianshu believes that in the competition to undertake the pfer of clothing industry, how to build a complete and continuous optimization of the industrial service ecosystem is a test. "Fashion week is actually an external expression of the optimization of the clothing industry system".

In addition, in the context of rapid increase in human costs, shops rents and intense electricity supplier shocks, Zhengzhou garment industry, known for its "Zhengzhou women's trousers", is in urgent need of pformation. In 2008, it proposed to build Zhengzhou women's clothing brand area.

The improvement of the women's clothing industry chain requires the overall pformation of the local garment industry. The siphon effect is generated through the scale of the whole industry chain. However, considering the brand premium and brand communication, many small famous women's clothing brands in Zhengzhou prefer to pfer the head office to Shenzhen, Shanghai and other metropolises.

Based on the above reasons, fashion week has become the carrier of Zhengzhou local dress enterprises.

"Through fashion week, give Zhengzhou women's clothing brand a chance to grasp the right of fashion discourse, let Zhengzhou women's clothing brand and local designers take bridal week as a bridgehead, tell a good brand story and show industry confidence."

Ding Yan thinks.

In addition, Chen Yongbin said: "in fashion week and the national famous brand shoulder to shoulder, want to publish, we need to force the R & D team's design and R & D ability, to introduce senior talents."

Chen Yongbin said, this has a driving effect on the design team and brand research and development ability of the enterprise, and more importantly, through the fashion week, we can see clearly the gap and short board in the whole industry.

"Take the two generation" to the front desk

Zhengzhou

The company has gone through the splendor of "Chinese women's pants watching Zhengzhou".

The pition juncture.

At this node, the control rights of Zhengzhou garment enterprises also have a relatively concentrated intergenerational pmission. In the eyes of the outside world, the "two generation" appearance is facing the new test of the market situation.

Although the conflicts between generations are unavoidable, but as the driving force of enterprise reform and innovation, although they are enveloped in the glory of their fathers, they also show more responsibilities and responsibilities.

Hou Qianwen, who has been in the company for less than a year, is Zhengzhou.

The daughter of Hou Jianchao, chairman of the limited company.

The 5 year old girl, who was only 24 years old in Britain, was sunny and thin. Once she entered the company, she was not arranged at the grass-roots level. Instead, she was directly acting as assistant to the chairman, and was brought by Hou Jianchao, chairman of the board.

Today, she is responsible for the electricity supplier plate, only two months, the turnover will achieve a 10 fold increase.

Hou Qianwen, who is different from business management, and Lei Fangfang of Zhengzhou Xingyi Lu Clothing Co., Ltd., chose to study fashion design and get master's degree in fashion design from Paris fashion Union.

Although he has worked in a family business for 4 years and is very familiar with his work, Lei Fangfang, who had just returned to his family business in 2014, had gone through a dark period: the product of design was constantly denied, and he began to become anxious and sensitive.

"There are two main reasons, one is that the other side does not understand my design style, and the two is that I was really lacking in practical clothes at that time."

Lei Fangfang had a fresh memory of the experience he had just returned to China.

At the same time, two "two generation" enterprises have also become highlights.

Mayuzumi Ma's poems and Zhengzhou leading Clothing Co., Ltd. are regarded as "typical" among them.

The two "successors" of DMA poetry are sisters, sister Zheng and Zheng Huiyuan, who first read business in Canada and then went to Paris to study costume design.

After studying abroad for 10 years, he returned to China. Two people had their own division of labor. Zheng Huiyuan was responsible for product development of DMA poetry. Zheng Qi Fang was responsible for going to Shenzhen to build a young women's clothing brand chichy, all of which were mother's right-hand man.

The two generation two generations of the leading costumes have formally taken over, and the positions of the chairman and general manager are respectively two from Chen Yongbin and Chen Yonggang brothers. This is also the 70 of the "two generation" circles, so two people jokingly call themselves "serve 1.5 generations".

Wang Yaohua, Deputy Secretary General of Zhengzhou clothing association, told reporters that the "two generation" was specially built with WeChat group, including more than 20 clothing enterprises in Zhengzhou, and 30 over two generations. Of them, 90 accounted for nearly 60%, 80 percent accounted for nearly 40%, and those who went abroad accounted for 60%. The youngest was only 23 years old.

Reporters visited a number of garment enterprises in Zhengzhou, and found that the overwhelming majority of the "two generation" had the background of returnees, and had the education experience of business administration, business management and clothing design related disciplines. They were fluent in foreign languages, active in thinking, sensitive to new things and strong in innovation ability.

Compared with their "grassroots" parents, although the overall education level is high, there is a lack of experience in the production, sales, factory construction, logistics and other market experience.

Therefore, contradictions between the two generations are inevitable.

Ding Yan believes that it is necessary to rationally treat the conflicts between the two generations, which are often the driving force for the reform and innovation of garment enterprises.

This batch of "two generation" on the road of succession has brought a pleasant surprise in terms of business management and product design. "In the revitalization of the garment industry in Zhengzhou, they will also write their own thick ink and heavy color."

Launch a new round of sprint

The collective voice of Zhengzhou's clothing industry to the domestic industry and the market, "two generations" actively cooperate with their parents, and want to exert great efforts -- behind this is a common interest of Zhengzhou's clothing enterprises: Zhengzhou's women's wear brand.

The dormancy of the past 5 years is the group feeling of women's clothing industry in Zhengzhou.

As Chen Yongbin said, from the 2012 high cry to open the dream, but after 5 years of suffering and twists and turns, finally sober up.

From a macro level, this is the result of the fluctuation of market economy, the hot consumption of online shopping, the shrinkage of traditional agency business, and the increase of operating costs, including the rent of artificial shops and shops.

From the inside of the industry, this is the crux of the short run of the talent team and supply chain and the "model discrepancy" in the process of upgrading the product structure.

"A women's trouser shop puts on women's clothing, and then thinks that consumers will pay their bills voluntarily."

Wang Jianwei, Professor of clothing department of Zhengzhou University of Light Industry, reflects the collective confusion and anxiety of Zhengzhou's clothing industry in the dormant period.

"Zhengzhou women's trousers become women's clothing". The 5 year dormant is the pformation of the thinking of the helper and the ability to control the brand.

"Transformation is the way to ask questions. It is inevitable to hand over tuition fees in the direction of not good at development.

But in the face of adversity, Zhengzhou's clothing companies can keep their positions and keep their positions hidden.

Chen Yongbin thinks.

"Zhengzhou women's trousers become women's clothing", this dream rekindled after 5 years, creating fashion week is only its external expression and carrier.

Upgrading the industry chain and finding the way to break through and reconstructing the core of the industry chain are fundamental.

So, what is the core of the development of the Zhengzhou garment enterprises that launched the new round of sprint? Chen Yongbin thinks that first of all, the thinking of the processors is switched to brand thinking.

Therefore, we should clear the brand positioning and clear user groups, and build a complete and independent design, research, operation and service system for them.

The branding strategy of Zhengzhou garment enterprises has gradually opened, and the brand competition of domestic women's clothing market has become clearer.

La Natsu Bell, Jiangnan Buyi, Gloria, ONLY, JNBY, MO&CO, etc., behind any female consumer age group, can stand a long list of brands in fierce confrontation.

This means that regardless of the direction and path of the breakthrough, or the support of the comprehensive endowment of design, technology and channel, it will be a straight line challenge for the pformation and upgrading of Zhengzhou's garment enterprises.

Yu Fa Zhengzhou International Fashion Week opens, and the dream dimensions opened by all home service companies are displayed here.

In contrast, Hangzhou, Guangzhou and Shenzhen catalyzed the new pattern of "three states and one drive" in the domestic women's clothing industry.

The future can be renewed and the future can be expected.